At a Glance
- Tasks: Drive product marketing strategies and create compelling messaging that resonates with customers.
- Company: Join a forward-thinking company in the B2B SaaS space, focused on innovation.
- Benefits: Enjoy private healthcare, hybrid working, competitive holidays, and professional development opportunities.
- Other info: Collaborate with diverse teams and enjoy a vibrant company culture.
- Why this job: Be at the forefront of product launches and make a real impact in the tech industry.
- Qualifications: Experience in product marketing, especially in B2B SaaS or PropTech, is essential.
The predicted salary is between 50000 - 65000 £ per year.
The Role We are looking for a dynamic, detail-oriented and hands on Product Marketing Manager to join our marketing team.
Sitting as an intersection between product, sales, customer success and marketing, this role would support product positioning, launches and go to market (GTM).
You’ll be responsible for translating software, AI and solution capabilities into compelling value propositions that resonate with customers and help our commercial teams win.
Working closely with Product Management and the GTM team, you’ll help shape go-to-market strategies, deliver successful product launches, develop sales enablement materials, execute product and solution campaigns and help build our voice in the market and with target audiences.
Experience within B2B Saa S is essential.
Experience within Construction and Property Technology (Prop Tech), or a related industry would be highly advantageous.
What are we looking for?
We want a product marketing specialist that be responsible for and deliver the following: Product / Solution Positioning & Messaging Develop compelling product positioning and messaging for each solution.
Clearly articulate customer value propositions across target industries and personas.
Create differentiated messaging against competitors.
Ensure consistency across all customer touchpoints.
Go-to-Market Execution End-to-end go-to-market planning for product and solution launches, as well as product releases.
Coordinate launch activities across Product, Marketing, Sales and Customer Success.
Define launch objectives, messaging, content and enablement plans.
Measure launch success and identify opportunities for improvement.
Sales Enablement Create high-quality sales collateral including: Sales presentations One-pagers Brochures / Booklets Papers Positioning / messaging documents Customer case studies Competitive comparison guides Battlecards Support commercial teams in articulating product / solution value.
Customer & Market Insight Support customer research by gathering insights from: Customers Prospects Sales teams Customer Success Industry trends Conduct market and competitor analysis.
Share actionable insights that influence product strategy and marketing.
Product Adoption Develop messaging that supports feature adoption and customer expansion.
Measure product engagement and identify opportunities to increase customer value.
Content & Thought Leadership Work alongside the marketing team to produce: Product webpages Launch campaigns Product videos Webinars Customer stories Solution guides Industry thought leadership Analyst and media content Cross-functional Collaboration Build strong relationships across: Product Management Sales Customer Success Marketing Executive Leadership What we Offer?
Zutec has a fantastic benefits package which is regularly reviewed and updated.
Our benefits cover health and wellbeing, culture and career development.
Some of our benefits include: Private healthcare Life Assurance Cycle to work scheme Enhanced Maternity/Paternity Leave Employee Assistance Programme Annual bonus opportunity Professional studies subscription Hybrid working Summer and winter company parties A very competitive holiday allowance Charity and volunteering days Access to mental health first aiders Company Pension scheme #J-18808-Ljbffr
Product Marketing Manager in London employer: Zutec
Zutec is an exceptional employer that prioritises employee wellbeing and professional growth, making it an ideal place for a Product Marketing Manager to thrive. With a comprehensive benefits package that includes private healthcare, enhanced parental leave, and opportunities for career development, employees are supported both personally and professionally. The collaborative work culture fosters strong relationships across teams, ensuring that every voice is heard and valued, while the hybrid working model offers flexibility to maintain a healthy work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zutec and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zutec are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zutec on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zutec. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zutec. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zutec:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zutec’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zutec
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zutec will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zutec, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
