At a Glance
- Tasks: Lead media campaign planning for exciting ZURU brands on platforms like TikTok and YouTube.
- Company: Join ZURU, a fast-growing, innovative company reshaping consumer products globally.
- Benefits: Relocation to beautiful Auckland, competitive salary, and opportunities for career growth.
- Other info: Collaborative culture where your ideas matter and career progression is encouraged.
- Why this job: Shape bold brands and make an impact in a dynamic, entrepreneurial environment.
- Qualifications: 4+ years in digital marketing with hands-on experience in media planning.
The predicted salary is between 54000 - 66000 £ per year.
We're looking for a passionate and talented Digital / Media Planning Manager to help drive the growth of our FMCG vertical as we scale globally. You'll lead media campaign planning across a portfolio of fast-growing ZURU brands spanning multiple consumer categories, on platforms including TikTok, Meta, YouTube and digital display. It's your chance to shape how these bold, high-energy brands show up in market.
About ZURU: ZURU is a reimagination company. We look for categories that have stood still, then we build next-generation products and brands that set the new standard. ZURU Toys is reimagining play. ZURU Edge is reinventing everyday consumer brands. Rhodes Pet Science is reimagining pet science. ZURU Tech is leading the next building revolution. ZURU started in 2003 with two brothers from New Zealand, and we're still founder-owned and operated today. Since then we've become the world's second-biggest privately held toy company, and nearly half of all Gen Y and Gen Z households with kids in the US own a ZURU product. Today we're 5,000 people in 34 offices, selling into more than 150 markets, backed by over 100 acres of fully automated manufacturing. And we're only getting started.
Position Impact: Innovation and excellence sit at the heart of ZURU's marketing, and they've made us one of the leading advertisers globally across digital and social platforms. In this role you'll help develop audience frameworks and planning processes that drive results, balancing performance delivery with brand building to grow our challenger brands through the funnel. You'll work closely with the Media Buying team, the Data & Analytics team and brand teams across each vertical, making sure campaigns are well planned, clearly measured and aligned to business objectives. It's a brilliant opportunity to build your skills and career in a fast-paced, future-thinking global company.
How You’ll Help Us Grow:
- Support the delivery of media strategy and planning across your assigned ZURU brands, making sure plans are insight-led and audience-first.
- Contribute to developing and implementing media measurement frameworks, working closely with the Media Buying and Data & Analytics teams.
- Help embed the Future Demand philosophy into campaign planning, building a deep understanding of brand-building media principles.
- Stay close to platform trends and audience behaviour, proactively bringing forward new opportunities and ideas for channel adoption.
- Build productive relationships with tech and media partners to maximise value and innovation for ZURU brands.
- Support the development of reporting cadences and contribute to performance reviews, translating data into actionable insights.
- Collaborate with cross-functional brand and marketing teams so all media activity aligns with brand and vertical objectives.
- Contribute to a collaborative, curious and high-performing team culture, sharing learnings and supporting colleagues.
What Helps You Win Here:
- 4+ years in digital marketing, media planning or paid media, ideally agency-side or in-house, on consumer brands (FMCG, CPG or similar preferred).
- Hands-on experience across Meta Business Manager, TikTok Ads Manager and Google ad products, plus exposure to social, programmatic display and video (CTV or retail media is a plus).
- Familiarity with media measurement approaches, including performance reporting, brand lift and incremental testing.
- An analytical, curious mindset: you interpret data and turn it into clear recommendations, and communicate them confidently across teams.
- Organised and proactive: you manage multiple workstreams, meet deadlines, flag issues early and are eager to learn and grow.
This isn't a 9-to-5. We move fast, think big and set goals most companies would call impossible, then go after them. The people who thrive here are entrepreneurs at heart. They own their work, chase bold ideas and never stop raising the bar. At ZURU, you drive your career, and we give you the platform to take it as far as you can. There are opportunities here that you won’t find anywhere else, and you'll be surrounded by talented people who make things happen. We're a true meritocracy: we reward impact, not tenure.
How We Work: Big ideas happen when great people work side by side, so we're office-first by design. Being together means faster collaboration, sharper decisions and stronger teams, and it's where the real learning happens. Some flexibility may be available depending on the role, location and business needs, but most roles are office-based.
Digital Planning Manager (relocation to Auckland, New Zealand) in London employer: ZURU Edge
At ZURU, we pride ourselves on being an exceptional employer that fosters a high-performing culture where innovation and collaboration thrive. As a Customer Supply Manager, you will have the autonomy to shape our supply chain strategies while enjoying unparalleled growth opportunities within a rapidly expanding global FMCG brand. Our commitment to employee wellbeing, coupled with a dynamic work environment, ensures that you can achieve your best while contributing to our mission of disrupting industries.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Planning Manager (relocation to Auckland, New Zealand) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ZURU Edge and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ZURU Edge are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ZURU Edge on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ZURU Edge. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Planning Manager (relocation to Auckland, New Zealand) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ZURU Edge. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ZURU Edge:Show us that you’ve done your homework! In your application, briefly mention what you admire about ZURU Edge’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ZURU Edge
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ZURU Edge will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ZURU Edge, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
