At a Glance
- Tasks: Lead commercial strategy for ZURU's Haircare brands across global markets and drive innovative solutions.
- Company: Join ZURU, a dynamic reimagination company transforming everyday consumer brands.
- Benefits: Competitive salary, career growth opportunities, and a vibrant office culture.
- Other info: Experience a meritocratic culture where your contributions are recognised and rewarded.
- Why this job: Make an impact in a fast-paced environment with ambitious goals and talented colleagues.
- Qualifications: 4-6 years in Consumer Goods, strong analytical skills, and a passion for growth.
The predicted salary is between 54000 - 66000 £ per year.
Lead Commercial Strategy for ZURU's Haircare Brands Across Global Markets.
About ZURU
ZURU is a reimagination company. We look for categories that have stood still, then we build next-generation products and brands that set the new standard. ZURU started in 2003 with two brothers from New Zealand, and we're still founder-owned and operated today. Since then we've become the world's second-biggest privately held toy company, and nearly half of all Gen Y and Gen Z households with kids in the US own a ZURU product. Today we're 5,000 people in 34 offices, selling into more than 150 markets, backed by over 100 acres of fully automated manufacturing.
Role Impact
As a commercial leader within the vertical, with a dedicated focus on our Haircare & Personal Care Portfolio (MONDAY Haircare, being, True Inc + pipeline), you will help drive and execute the overarching strategies for the brand portfolio, covering multiple markets and retailers. Working closely with cross-functional teams globally, you will develop advanced go-to-market strategies and customized brand programs to drive growth and unlock new opportunities. Additionally, you will be identifying market and customer needs and delivering innovative solutions to capture market share and level up the business.
Roles & Responsibilities
- Support development and execution of the overarching sales, distribution and 4P strategy for the vertical, working in close collaboration with in-market teams to localize and optimize.
- Support development and execution of global go-to-market strategy for the vertical, including pricing, commercial strategy and trade marketing investment to maximize brand profitability.
- Identify market/customer range gaps and challenges and provide innovative solutions to win and expand through business development.
- Work closely with S&OP, the NPD team and General Manager to co-ordinate global product roll out priorities, sales forecasting and capacity management.
- Support in retailer and distributor account management in markets without sales resource.
- Utilize 4P knowledge of category growth levers to help strategically review initiatives and identify opportunities to drive growth.
- Support in the development of commercial content and insights for key customer meetings e.g. innovation summits, JBPs, line reviews.
- Build tools to drive sales including brand pitch decks, case studies and launch case studies.
- Oversee the set-up of different supply chain capabilities where needed and continually look at optimizing new and existing ones.
Skills & Experience
- 4-6 years of experience in Consumer Goods, with strong commercial acumen, elite problem-solving skills and ambition to grow in a fast-moving business.
- Bachelor’s Degree in Business/Commerce/Finance or related discipline is preferred.
- Strong analytical, decision making, influencing communication skills.
- Ability to work in a fast-paced, team environment.
- Ability to multi-task, take initiative, prioritise, stay organised, and manage time effectively.
- Ability to understand, manage and adapt to cultural differences.
- Strong Excel capabilities and financial modelling.
- Overseas travel may be required.
Who thrives at ZURU
This isn't a 9-to-5. We move fast, think big and set goals most companies would call impossible, then go after them. The people who thrive here are entrepreneurs at heart. They own their work, chase bold ideas and never stop raising the bar. At ZURU, you drive your career, and we give you the platform to take it as far as you can. There are opportunities here that you won’t find anywhere else, and you'll be surrounded by talented people who make things happen. We're a true meritocracy: we reward impact, not tenure.
How we work
Big ideas happen when great people work side by side, so we're office-first by design. Being together means faster collaboration, sharper decisions and stronger teams, and it's where the real learning happens. Some flexibility may be available depending on the role, location and business needs, but most roles are office-based.
Commercial Lead - Haircare & Personal Care (relocation to Auckland, New Zealand) in London employer: Zuru Edge Limited
Zuru Edge Limited is an attractive employer due to its commitment to innovation and employee development. The company provides opportunities for international relocation and collaboration with industry leaders, fostering a vibrant work culture. Employees are encouraged to contribute to exciting projects that challenge the norm.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Lead - Haircare & Personal Care (relocation to Auckland, New Zealand) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zuru Edge Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zuru Edge Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zuru Edge Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zuru Edge Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Commercial Lead - Haircare & Personal Care (relocation to Auckland, New Zealand) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zuru Edge Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zuru Edge Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zuru Edge Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zuru Edge Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zuru Edge Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zuru Edge Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
