At a Glance
- Tasks: Lead CRM marketing campaigns and enhance customer engagement strategies.
- Company: Join a leading insurance company with a focus on innovation and growth.
- Benefits: Enjoy a competitive salary, generous pension scheme, and private medical insurance.
- Other info: Flexible working options and a supportive, inclusive environment.
- Why this job: Make a real impact on customer experiences while working with cutting-edge technology.
- Qualifications: Experience in digital marketing and CRM systems, creativity is a plus.
The predicted salary is between 50000 - 60000 £ per year.
Working Hours: This role is available on a part‑time, job‑share or full‑time basis.
Salary: Depending on experience plus an excellent benefits package.
Location: Hybrid – Swindon, Farnborough or London, 2‑3 days in office.
Closing Date for Applications: Friday 27th March 2026.
The opportunity
We are looking for a CRM Marketing Manager to lead Zurich UK’s CRM capability across Salesforce and Marketing Cloud. This role sits at the heart of our growth agenda. Reporting to the Head of Marketing, you will be responsible for CRM marketing for Zurich UK – running targeted campaigns to customers and brokers, and designing & building the architecture that underpins our CRM capabilities. You will work closely with Sales, Insight, Operations and Technology teams, and be a key collaborator driving growth and improving customer and broker experiences.
What You Will Be Doing
- Create impactful campaigns using direct feedback from customers and sales teams – campaign briefing, copywriting, email creation and optimization.
- Develop and execute customer engagement/acquisition strategies aligned with our growth plans.
- Partner with the insight team and Zurich data to deploy broker and customer audience segments and target relevant cohorts.
- Apply a Test & Learn approach, conducting regular A/B and multi‑variant testing, and use analytics tools for post‑campaign analysis.
- Design and continuously improve CRM architecture across Salesforce and Marketing Cloud; develop a roadmap to test and embed AI‑enabled approaches.
- Encourage teams across the business to unlock CRM potential, building and managing multi‑step customer journeys, trigger‑based and behavioural‑based email sequences, and supporting cross‑sell and upsell journey design.
- Deliver and verify business impact through collaboration with business teams, being measured on growth and customer KPI impact (e.g., tNPS, broker survey feedback).
Qualifications
- Experience as a Digital Marketer, Marketing Automation Specialist or CRM Marketing Specialist.
- Creative/design experience desirable and/or HTML/CSS experience.
- Experience building or re‑architecting CRM environments from basic to advanced level.
- Experience operating within complex or regulated environments (insurance or financial services desirable).
- Line management experience.
Technical Skills
- Experience working with Salesforce and Marketing Cloud, including Salesforce CRM configuration and execution of journeys within Marketing Cloud.
- Good understanding of integrations and system connectivity.
- Understanding of CRM governance and compliance data considerations.
- Familiarity with AI or automation tools within the Salesforce ecosystem.
Non‑Technical Skills
- Strong stakeholder management and communication skills.
- Ability to translate commercial objectives into CRM architecture.
- Comfortable influencing at senior and leadership level.
- Strong problem‑solving and analytical capability.
- Ability to operate strategically while remaining hands‑on.
Equal Opportunity and Accessibility
As an inclusive employer we want to ensure that all candidates feel comfortable and are able to perform at their best during the interview. You’ll have the opportunity to let us know of any reasonable adjustment or practical support needed when you apply.
Benefits
We offer a wide range of employee benefits: 12 % defined non‑contributory pension scheme, annual company bonus, private medical insurance and the option to buy up to an additional 20 days or sell some of your holiday.
CRM Marketing Manager in Farnborough employer: Zurich Insurance
Zurich UK is an exceptional employer that prioritises employee well-being and professional growth, offering a flexible working environment in hybrid locations such as Swindon, Farnborough, or London. With a comprehensive benefits package including a generous pension scheme, private medical insurance, and opportunities for career advancement, we foster a collaborative culture where creativity and innovation thrive, making it an ideal place for a CRM Marketing Manager to make a meaningful impact.
