At a Glance
- Tasks: Lead CRM marketing initiatives and create impactful campaigns to drive customer engagement.
- Company: Join Zurich, a global leader in insurance with a strong commitment to sustainability.
- Benefits: Flexible working options, competitive salary, and a comprehensive benefits package.
- Other info: Dynamic work environment with a focus on diversity, inclusion, and employee wellbeing.
- Why this job: Be at the forefront of innovative marketing strategies that enhance customer loyalty.
- Qualifications: Experience in digital marketing and CRM systems, especially Salesforce and Marketing Cloud.
The predicted salary is between 50000 - 60000 £ per year.
Working hours: This role is available on a part-time, job-share or full-time basis.
Salary: Depending on experience plus an excellent benefits package.
Location: Hybrid – Swindon, Farnborough or London, 2-3 days in office, hybrid working.
Closing date for applications: 2nd July 2026
The opportunity
We are looking for a CRM Marketing Manager to lead Zurich UK’s CRM capability across Salesforce and Marketing Cloud. We have a strong growth agenda at Zurich UK. Within a number of strategic growth areas of Life Protection and SME, as well as others, we have seen a transformation in our proposition, service and reputation in the last few years. We have big ambitions to further accelerate growth and better engage our customers and brokers. This role sits at the heart of this growth agenda. Reporting to the Head of Marketing, you will be responsible for CRM Marketing for Zurich UK - working with members of the marketing team to run targeted campaigns to Customers and brokers, at the same time as helping to design and build the architecture that underpins our CRM capabilities.
You will bring your love of marketing (B2C and B2B) and an entrepreneurial business-driven mindset to bear in the world of CRM. You will not be afraid to roll up your sleeves to find innovative and insight-driven ways to drive growth and targeted approaches to improve customer and broker experiences. You will be a great collaborator, adept at using insight to spot trends and patterns and working with marketing teams to help drive our always-on marketing growth programmes. Behind the scenes you will be automating and continuously improving our CRM environments, and building data-led workflows.
This role offers an exciting opportunity to bring great marketing and data to drive growth while building a core operating capability within Zurich UK. You will enhance customer loyalty and brand awareness through CRM initiatives that position Zurich as an integral part of our customers' lives.
What you will be doing
- Create impactful campaigns using direct feedback from customers and sales teams. Core marketing activities of campaign briefing, copywriting, email creation, and campaign optimization.
- Create and execute customer engagement/acquisition strategies in line with our growth plans. Playing a key role as the gel between sales and marketing to drive growth.
- Working with our insight team and Zurich data to deploy broker and customer audience segments to target relevant cohorts with appropriate campaigns.
- Adopt a Test & Learn approach to campaign development, carry out regular A/B and multi-variant testing.
- Utilize a variety of analytics tools to conduct post-campaign analysis.
- Designing and continuously improving CRM architecture across Salesforce and Marketing Cloud. Developing a roadmap to test and embed AI-enabled approaches.
- Encouraging teams across the business to unlock the potential of CRM to drive growth, and as a CRM subject matter expert.
- Where appropriate - help the team build and manage multi-step customer journeys within Marketing Cloud, configuring trigger-based and behavioural-based email sequences, supporting cross-sell and upsell journey design.
- Delivering and proving a business impact through collaboration with business teams. Being measured on growth and Customer KPI impact (such as tNPS, broker survey feedback etc).
What are we looking for?
- Experience as a Digital Marketer, Marketing Automation Specialist or CRM Marketing Specialist.
- Creative / design experience desirable and/or HTML/CSS experience.
- Experience building or re-architecting CRM environments from a basic to more advanced level.
- Experience operating within complex or regulated environments (insurance or financial services desirable).
- Line management experience.
Technical Skills
- Experience working with Salesforce and Marketing Cloud.
- Understanding of Salesforce CRM configuration.
- Execution of CRM journeys within Salesforce Marketing Cloud (must have).
- Good understanding of integrations and system connectivity (must have).
- Understanding of CRM governance and compliance data considerations (must have).
- Familiarity with AI or automation tools within Salesforce ecosystem (desirable).
Non-Technical Skills
- Strong stakeholder management and communication skills.
- Ability to translate commercial objectives into CRM architecture.
- Comfortable influencing at senior and leadership level.
- Strong problem-solving and analytical capability.
- Ability to operate strategically while remaining hands-on.
What will you get in return?
Everyone’s different. That’s why at Zurich, we offer a wide range of employee benefits so our people can choose what fits them and their life. Our benefits provide real flexibility so our people can make considered choices and tailor their benefits throughout the year. Our benefits include 12% defined non-contributory pension scheme, annual company bonus, private medical insurance and the option to buy up to an additional 20 days or sell some of your holiday.
Who we are:
At Zurich we aspire to be one of the most responsible and impactful businesses in the world and the best global insurer. Together we’re creating a brighter future for our customers, our people and our planet. With over 55,000 employees in more than 170 countries, you’ll feel the support of being part of a strong and stable company who are a long-standing player in the insurance industry. We’ve made a promise to each other and every employee; to focus on sustainable impact, to care about each other’s wellbeing, to use our diverse expertise to be curious and optimistic and to develop the skills needed for our future.
If you're interested in working in a dynamic and challenging environment for a company that recognises and rewards your creativity, initiatives and contributions - then Zurich could be just the place for you. Be part of something great.
Our Culture:
At Zurich, our sense of community is strong and we’re particularly passionate about diversity and inclusion, which we’ve won numerous awards for. We want our people to bring the whole of themselves to work and ensure everybody is made to feel welcome, regardless of their background, beliefs or culture. We want our employees to reflect the diversity of our customers, and so are committed to treating all of our applicants fairly and with respect, irrespective of their actual or assumed background, disability or any other protected characteristic.
We’ve an environment that places a real importance on our people’s wellbeing from a physical, mental, social and financial perspective. We work with our wellbeing partners and industry experts to provide the best advice and access to a wealth of lifestyle support. We’re also committed to continuous improvement and we offer access to a comprehensive range of training and development opportunities.
We’re passionate about supporting employees to help others by getting involved in volunteering, charitable and community activity. Our charitable arm, Zurich Community Trust, is one of the longest-established corporate trusts in the UK. In that time, we’ve awarded grants and volunteered time to deserving causes in the UK valued at over £90 million. So make a difference. Be challenged. Be inspired. Be supported, Love what you do. Work for us.
CRM Marketing Manager in Fareham employer: Zurich Insurance Company
Zurich UK is an exceptional employer that prioritises employee wellbeing and development, offering a flexible hybrid working model across Swindon, Farnborough, or London. With a strong commitment to diversity and inclusion, employees benefit from a comprehensive package including a 12% pension scheme, private medical insurance, and opportunities for continuous learning and community engagement. Join a dynamic team where your creativity and contributions are valued, and be part of a company dedicated to making a positive impact on customers and the planet.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Marketing Manager in Fareham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zurich Insurance Company and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zurich Insurance Company are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zurich Insurance Company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zurich Insurance Company. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Marketing Manager in Fareham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zurich Insurance Company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zurich Insurance Company:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zurich Insurance Company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zurich Insurance Company
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zurich Insurance Company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zurich Insurance Company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
