At a Glance
- Tasks: Lead CRM campaigns and strategies using Salesforce and Marketing Cloud.
- Company: Join a leading insurance company focused on growth and innovation.
- Benefits: Enjoy a competitive salary, generous pension, and 28 days holiday.
- Other info: Flexible working options available with opportunities for career advancement.
- Why this job: Make a real impact in marketing while developing your skills in a dynamic environment.
- Qualifications: Experience in digital marketing and CRM systems, especially Salesforce.
The predicted salary is between 50000 - 60000 £ per year.
Working hours: This role is available on a part-time, job-share or full-time basis.
Salary: Depending on experience plus an excellent benefits package.
Location: Hybrid – Swindon, Farnborough or London, 2-3 days in office, hybrid working.
Closing date for applications: Friday 27th March 2026
We are looking for a CRM Marketing Manager to lead Zurich UK’s CRM capability across Salesforce and Marketing Cloud. The role sits at the heart of the growth agenda, reporting to the Head of Marketing.
What you will be doing
- Create impactful campaigns using direct feedback from customers and sales teams. Core marketing activities include campaign briefing, copywriting, email creation, and campaign optimization.
- Create and execute customer engagement and acquisition strategies aligned with growth plans, acting as the link between sales and marketing.
- Work with the insight team and Zurich data to deploy broker and customer audience segments for targeted campaigns.
- Adopt a test-and-learn approach to campaign development, carry out A/B and multi-variant testing, and use analytics tools for post-campaign analysis.
- Design and continuously improve the CRM architecture across Salesforce and Marketing Cloud, developing a roadmap to test and embed AI-enabled approaches.
- Encourage teams to unlock CRM potential and serve as a subject-matter expert, helping to build and manage multi-step customer journeys, trigger-based and behavioural email sequences, and supporting cross-sell and upsell journey design.
- Deliver and prove business impact through collaboration with business teams, measured by growth and customer KPIs (e.g., tNPS, broker survey feedback).
What we’re looking for?
- Experience as a Digital Marketer, Marketing Automation Specialist or CRM Marketing Specialist.
- Experience building or re-architecting CRM environments from basic to advanced levels.
- Experience operating within complex or regulated environments (insurance or financial services desirable).
Technical Skills
- Experience working with Salesforce and Marketing Cloud; understanding Salesforce CRM configuration and execution of CRM journeys within Marketing Cloud (must be present).
- Strong understanding of integrations and system connectivity (must have).
- Knowledge of CRM governance and compliance data considerations (must have).
- Familiarity with AI or automation tools within the Salesforce ecosystem (desirable).
Non-Technical Skills
- Strong stakeholder management and communication skills.
- Ability to translate commercial objectives into CRM architecture.
- Comfortable influencing at senior and leadership levels.
- Strong problem-solving and analytical capability.
- Ability to operate strategically while remaining hands-on.
Benefits
- 12% defined non-contributory pension scheme.
- Annual company bonus.
- Income protection.
- Life cover – four times your salary.
- 28 days holiday a year plus.
CRM Marketing Manager in London employer: Zurich 56 Company Ltd
Zurich UK is an exceptional employer that prioritises employee well-being and professional growth, offering a flexible hybrid working model across Swindon, Farnborough, or London. With a robust benefits package including a generous pension scheme, annual bonuses, and ample holiday, employees are empowered to thrive in a supportive work culture that values innovation and collaboration. Join us to make a meaningful impact in the CRM space while enjoying opportunities for continuous learning and development.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zurich 56 Company Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zurich 56 Company Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zurich 56 Company Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zurich 56 Company Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zurich 56 Company Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zurich 56 Company Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zurich 56 Company Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zurich 56 Company Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zurich 56 Company Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zurich 56 Company Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
