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For Companies At a Glance
- Tasks: Lead marketing and social media for the Zuma brand across Europe, creating engaging content and managing local channels.
- Company: Join Azumi, an award-winning restaurant group known for vibrant dining experiences worldwide.
- Benefits: Enjoy world-class training, global opportunities, staff discounts, and a discretionary annual bonus.
- Why this job: Be part of a passionate team that values culinary excellence and creates memorable dining experiences.
- Qualifications: Experience in social media and marketing, ideally in hospitality, with strong communication and project management skills.
- Other info: This role includes international travel and is based in our London head office.
The predicted salary is between 36000 - 60000 £ per year.
Regional Marketing & Social Media Manager
We are looking for a Regional Marketing and Social Media Manager to join our in-house marketing team. Based in our London head office, and reporting to the Global Head of Brand and Communications, the Regional Marketing and Social Media Manager will be responsible for the Zuma brand across Europe and the London flagship.
As the Regional Marketing and Social Media Manager, you will be responsible for the day-to-day marketing activities and management of localised social channels; including content creation and community management. This role will be office-based in London with international travel to our sites across Europe when required.
Main Duties
Your key responsibilities will include:
- Create and implement the marketing calendar and social strategy for the region
- Develop and deliver creative ideas for key calendar events, activations and potential brand partnerships that amplify our brands’ reach
- Work alongside the Global CRM Manager to curate email marketing content for the region; providing appropriate copy, imagery and design briefs for dispatch
- Identify local marketing opportunities for each city, build relationships and actively promote collaborations on a B2B level to drive covers
- Day to day management of the contracted PR company, managing journalist bookings, editing quotes and interviews requested from the operational team
- Direct the digital activity and performance of our platforms in conjunction with the Global Digital Consultant
- Brief the digital team with any website updates and new promotions as well as provide written and visual assets for paid media campaigns
- Manage the B2C online third-party profile of our brands; identifying appropriate listing sites and ensuring all information is up to date
What We Look For
- Proven experience in a similar role within Social Media, Marketing, Digital, Data, Advertising, PR & Communications etc. in a comparable setting
- Experience in the Hospitality / F&B sector (ideal)
- Excellent written and verbal communication skills, along with organisation, prioritisation and project management skills
- A true team-player, able to build strong relationship at all levels
- A genuine love for culinary experiences & a passion for Japanese cuisine
- A naturally friendly, customer-oriented individual who believes in our work of creating memorable dining experiences
As part of our team, you’ll enjoy:
- World-Class training, designed to inspire and educate
- Global opportunities, experience hospitality around the globe with our five incredible brands
- Rewards & Recognition, we value our team and celebrate your contributions to our success with meaningful rewards and recognition
- Enjoy exclusive dining discounts across the entire Azumi collection
- Access to our employee assistance programme, \’Health Assured\’
- Cycle to work scheme and season ticket loans
Zuma is part of the Azumi Group, which is an award-winning restaurant group bringing modern, vibrant dining experiences to iconic destinations worldwide. Founded in 2002 with the opening of Zuma London, followed by the creation of ROKA in 2004, Azumi has grown into an internationally celebrated collection. With over 20 Zuma locations & multiple ROKA venues globally, our portfolio continues to grow, each venue offering a distinctive, memorable experience. In addition to Zuma and ROKA, our collection proudly includes standout concepts – Oblix, ETARU, and INKO NITO.
Our Commitment to Inclusivity
We are an equal opportunities employer and welcome all applicants. If you require any assistance to make the recruitment process more accessible, please let one of our Talent Acquisition team know.
Ready to create some magic? Join us and bring your talent to a team that’s elevating contemporary dining on a global stage.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Restaurants, Retail Apparel and Fashion, and Food and Beverage Services
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Regional Marketing & Social Media Manager employer: Zuma Restaurants
Contact Detail:
Zuma Restaurants Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing & Social Media Manager
✨Tip Number 1
Familiarize yourself with the Zuma brand and its unique culinary experiences. Understanding the brand's identity and values will help you align your marketing strategies effectively.
✨Tip Number 2
Network with professionals in the hospitality and F&B sector. Attend industry events or engage on social media platforms to build relationships that could lead to potential collaborations.
✨Tip Number 3
Stay updated on the latest trends in social media and digital marketing, especially within the hospitality industry. This knowledge will enable you to create innovative campaigns that resonate with the target audience.
✨Tip Number 4
Prepare to showcase your project management skills during the interview. Be ready to discuss specific examples of how you've successfully managed marketing campaigns or social media strategies in the past.
We think you need these skills to ace Regional Marketing & Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media, marketing, and the hospitality sector. Use keywords from the job description to demonstrate that you meet the qualifications they are looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for culinary experiences and Japanese cuisine. Mention specific examples of past marketing campaigns you've managed and how they relate to the responsibilities of this role.
Showcase Your Creativity: Include examples of creative ideas or campaigns you've developed in previous roles. This could be in the form of links to social media posts, marketing materials, or case studies that illustrate your ability to drive engagement and brand awareness.
Highlight Communication Skills: Since excellent written and verbal communication skills are essential for this role, ensure that your application is free of errors and clearly articulates your thoughts. Consider including a brief example of how you've successfully built relationships in a professional setting.
How to prepare for a job interview at Zuma Restaurants
✨Show Your Passion for Culinary Experiences
Make sure to express your genuine love for culinary experiences and Japanese cuisine during the interview. Share any personal stories or experiences that highlight your enthusiasm for food and dining, as this aligns with the company's values.
✨Demonstrate Your Social Media Expertise
Prepare examples of successful social media campaigns you've managed in the past. Be ready to discuss your approach to content creation, community management, and how you measure success on various platforms.
✨Highlight Your Project Management Skills
Since the role involves managing multiple marketing activities, be prepared to discuss your organizational and prioritization skills. Share specific examples of how you've successfully managed projects from conception to execution.
✨Build Relationships and Collaborate
Emphasize your ability to build strong relationships at all levels. Discuss how you've collaborated with different teams or external partners in previous roles, showcasing your teamwork and communication skills.
