At a Glance
- Tasks: Lead marketing and PR for a global lifestyle brand, creating engaging content and partnerships.
- Company: Zuma, a renowned luxury hospitality brand with a vibrant atmosphere.
- Benefits: Global exposure, dining discounts, training opportunities, and employee wellbeing programme.
- Other info: Collaborative environment with opportunities for international travel across Europe.
- Why this job: Join a fast-paced team shaping the future of luxury dining experiences.
- Qualifications: Experience in social media, brand marketing, or PR within hospitality or luxury sectors.
The predicted salary is between 50000 - 65000 £ per year.
Zuma isn’t just a restaurant. It’s a global lifestyle brand built around energy, atmosphere and unforgettable experiences. We’re looking for a Regional Marketing + PR Manager to join our in-house marketing team in London and lead the voice, visibility and cultural relevance of Zuma across Europe and our London flagship. Reporting into the Global Head of Brand + Communications, this role is for someone who lives and breathes hospitality, understands luxury lifestyle audiences, and knows how to turn restaurants into brands people want to be part of. From social storytelling and content direction to partnerships, PR, launches and digital campaigns, you’ll be at the centre of shaping how Zuma shows up across some of the world’s most exciting cities. This role is based 5 days in our London Head Office, with international travel across Europe when required.
What You’ll Be Doing
- Brand + Social
- Own and execute the regional marketing calendar and social strategy across Europe
- Lead the day-to-day management of localised social channels, including content creation, copywriting, publishing and community management
- Create culturally relevant content that captures the energy of Zuma both online and offline
- Identify trends, moments and opportunities that keep the brand feeling current, elevated and ahead of the curve
- Campaigns + Partnerships
- Develop creative concepts for launches, events, collaborations and seasonal activations
- Build meaningful partnerships with brands, tastemakers, creators and local communities that align with the Zuma world
- Support location-specific marketing initiatives that drive awareness, reservations and guest engagement
- PR + Communications
- Manage regional PR agencies and press activity across the market
- Coordinate media visits, influencer experiences, interviews and editorial opportunities
- Shape brand messaging and ensure all communication feels aligned, premium and unmistakably Zuma
- Digital + CRM
- Work closely with the Global CRM Manager on regional email campaigns and guest communications
- Collaborate with digital partners on paid campaigns, website updates and performance optimisation
- Ensure all third-party listings and digital touch points reflect the brand to the highest standard
What We’re Looking For
- Experience in social media, brand marketing, PR or digital marketing within hospitality, lifestyle, luxury or premium consumer brands
- Strong creative instinct with a sharp eye for aesthetics, tone and cultural relevance
- Someone who understands that great hospitality marketing is about feeling, not just posting
- Confident managing multiple projects, markets and stakeholders in a fast-moving environment
- Exceptional communication and copywriting skills
- A naturally collaborative person who builds strong relationships across teams and markets
- Passion for restaurants, travel, nightlife, food culture
At Zuma, we move fast, think creatively and operate globally. This is an opportunity to join one of the world’s most recognised hospitality brands and help shape what comes next.
The benefits
- Global exposure across an internationally recognised luxury hospitality group
- The opportunity to work on world-class openings, campaigns and experiences
- Dining discounts across the Azumi collection globally
- World-class training and development opportunities
- Access to our employee wellbeing programme, Health Assured
- Cycle to work scheme and season ticket loan
Founded with the opening of Zuma in 2002, Azumi Group has grown into a globally recognised hospitality collective with venues across Europe, the Middle East, Asia and the US. Our portfolio includes ROKA, Oblix, ETARU and INKO NITO with each concept being built around atmosphere, design and exceptional guest experience.
Regional Marketing + PR Manager - UK/EU employer: Zuma Restaurants
Zuma is an exceptional employer that offers a vibrant work culture centred around creativity and collaboration, making it an ideal place for those passionate about hospitality and luxury lifestyle. Based in London, employees benefit from global exposure within a renowned hospitality brand, access to world-class training, and unique opportunities to shape memorable experiences across Europe. With a focus on employee wellbeing and a supportive environment, Zuma empowers its team to thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Marketing + PR Manager - UK/EU
✨Tip Number 1
Network like a pro! Get out there and connect with people in the hospitality and marketing scene. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along a portfolio or examples of your work that highlight your unique style and approach. Make sure they see how you can elevate their brand!
✨Tip Number 3
Stay current with trends! Keep an eye on what’s happening in the luxury lifestyle and hospitality sectors. Being able to discuss recent campaigns or cultural moments will show you’re not just passionate but also informed and ready to contribute.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at Zuma. Tailor your application to reflect your understanding of our brand and how you can help shape our voice across Europe.
We think you need these skills to ace Regional Marketing + PR Manager - UK/EU
Some tips for your application 🫡
Show Your Passion for Hospitality:When you're writing your application, let your love for hospitality shine through! We want to see how you connect with the energy and atmosphere of brands like Zuma. Share experiences that highlight your understanding of luxury lifestyle audiences.
Tailor Your Content:Make sure your application speaks directly to the role. Use language from the job description and showcase your experience in social media, PR, and brand marketing. We’re looking for someone who can create culturally relevant content, so don’t hold back!
Highlight Your Creative Instincts:We love creativity! In your application, share examples of how you've developed campaigns or partnerships that resonate with audiences. Show us your sharp eye for aesthetics and how you keep brands feeling current and elevated.
Keep It Professional Yet Personal:While we want to see your personality, remember to maintain a professional tone. Your communication skills are key, so make sure your writing is clear, engaging, and reflects the premium nature of the Zuma brand. And don’t forget to apply through our website!
How to prepare for a job interview at Zuma Restaurants
✨Know Your Brand Inside Out
Before the interview, dive deep into Zuma's brand identity. Understand their values, mission, and what sets them apart in the hospitality industry. Be ready to discuss how your experience aligns with their vision and how you can contribute to enhancing their brand presence.
✨Showcase Your Creative Side
Prepare examples of past campaigns or projects that highlight your creativity and understanding of luxury lifestyle audiences. Bring along a portfolio or case studies that demonstrate your ability to create culturally relevant content and successful partnerships.
✨Master the Art of Storytelling
Zuma thrives on energy and atmosphere, so be prepared to share stories that reflect your passion for hospitality and marketing. Think about how you can weave narratives around your experiences that resonate with the brand's ethos and engage their target audience.
✨Be Ready for a Fast-Paced Environment
Given the dynamic nature of the role, come equipped with examples of how you've successfully managed multiple projects and stakeholders. Highlight your organisational skills and adaptability, showing that you can thrive in a fast-moving environment like Zuma.
