At a Glance
- Tasks: Lead marketing and PR for a global lifestyle brand, creating engaging content and campaigns.
- Company: Join Zuma, a renowned hospitality brand known for unforgettable experiences.
- Benefits: Enjoy global exposure, dining discounts, and world-class training opportunities.
- Other info: Fast-paced environment with opportunities for creativity and collaboration.
- Why this job: Shape the future of luxury hospitality in exciting cities across Europe.
- Qualifications: Experience in social media, brand marketing, or PR within hospitality or luxury brands.
The predicted salary is between 50000 - 65000 £ per year.
Zuma isn’t just a restaurant. It’s a global lifestyle brand built around energy, atmosphere and unforgettable experiences. We’re looking for a Regional Marketing + PR Manager to join our in-house marketing team in London and lead the voice, visibility and cultural relevance of Zuma across Europe and our London flagship. Reporting into the Global Head of Brand + Communications, this role is for someone who lives and breathes hospitality, understands luxury lifestyle audiences, and knows how to turn restaurants into brands people want to be part of. From social storytelling and content direction to partnerships, PR, launches and digital campaigns, you’ll be at the centre of shaping how Zuma shows up across some of the world’s most exciting cities. This role is based 5 days in our London Head Office, with international travel across Europe when required.
What You’ll Be Doing
- Brand + Social
- Own and execute the regional marketing calendar and social strategy across Europe.
- Lead the day-to-day management of localised social channels, including content creation, copywriting, publishing and community management.
- Create culturally relevant content that captures the energy of Zuma both online and offline.
- Identify trends, moments and opportunities that keep the brand feeling current, elevated and ahead of the curve.
- Campaigns + Partnerships
- Develop creative concepts for launches, events, collaborations and seasonal activations.
- Build meaningful partnerships with brands, tastemakers, creators and local communities that align with the Zuma world.
- Support location-specific marketing initiatives that drive awareness, reservations and guest engagement.
- PR + Communications
- Manage regional PR agencies and press activity across the market.
- Coordinate media visits, influencer experiences, interviews and editorial opportunities.
- Shape brand messaging and ensure all communication feels aligned, premium and unmistakably Zuma.
- Digital + CRM
- Work closely with the Global CRM Manager on regional email campaigns and guest communications.
- Collaborate with digital partners on paid campaigns, website updates and performance optimisation.
- Ensure all third-party listings and digital touch points reflect the brand to the highest standard.
What We’re Looking For
- Experience in social media, brand marketing, PR or digital marketing within hospitality, lifestyle, luxury or premium consumer brands.
- Strong creative instinct with a sharp eye for aesthetics, tone and cultural relevance.
- Someone who understands that great hospitality marketing is about feeling, not just posting.
- Confident managing multiple projects, markets and stakeholders in a fast-moving environment.
- Exceptional communication and copywriting skills.
- A naturally collaborative person who builds strong relationships across teams and markets.
- Passion for restaurants, travel, nightlife, food culture.
At Zuma, we move fast, think creatively and operate globally. This is an opportunity to join one of the world’s most recognised hospitality brands and help shape what comes next.
The benefits
- Global exposure across an internationally recognised luxury hospitality group.
- The opportunity to work on world-class openings, campaigns and experiences.
- Dining discounts across the Azumi collection globally.
- World-class training and development opportunities.
- Access to our employee wellbeing programme, Health Assured.
- Cycle to work scheme and season ticket loan.
Founded with the opening of Zuma in 2002, Azumi Group has grown into a globally recognised hospitality collective with venues across Europe, the Middle East, Asia and the US. Our portfolio includes ROKA, Oblix, ETARU and INKO NITO with each concept being built around atmosphere, design and exceptional guest experience.
Regional Marketing + PR Manager - UK/EU in London employer: Zuma Restaurants
Zuma is an exceptional employer that offers a vibrant work culture centred around creativity and collaboration, making it an ideal place for those passionate about hospitality and luxury lifestyle. Based in London, employees benefit from global exposure within a renowned hospitality group, access to world-class training, and unique dining discounts across the Azumi collection. With opportunities for personal growth and the chance to shape the future of a leading brand, Zuma is committed to fostering an environment where talent thrives.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Marketing + PR Manager - UK/EU in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the hospitality and marketing scene. Attend events, join online forums, and don’t be shy about reaching out to industry professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you land that interview, come prepared with ideas for how you’d elevate Zuma’s brand presence. Think about campaigns or partnerships that could resonate with luxury lifestyle audiences. This will show you’re not just a fit for the role, but you’re ready to make an impact!
✨Tip Number 3
Research is key! Dive deep into Zuma’s brand story, values, and recent campaigns. Understanding their voice and cultural relevance will help you tailor your approach and demonstrate your passion for the brand during interviews. Plus, it’ll give you great talking points!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Zuma family. Let’s get you that dream job!
We think you need these skills to ace Regional Marketing + PR Manager - UK/EU in London
Some tips for your application 🫡
Show Your Passion for Hospitality:When you're writing your application, let your love for the hospitality industry shine through. We want to see that you live and breathe this world, so share your experiences and what makes you excited about working with a brand like Zuma.
Tailor Your Application:Make sure to customise your CV and cover letter for the Regional Marketing + PR Manager role. Highlight your relevant experience in social media, brand marketing, and PR, especially within luxury or lifestyle sectors. We appreciate when candidates take the time to connect their skills to our needs.
Be Creative with Your Content:Since this role is all about creativity, don’t be afraid to showcase your unique style in your application. Use engaging language and maybe even a touch of storytelling to demonstrate how you can bring the energy of Zuma to life through your written words.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on being part of the Zuma family!
How to prepare for a job interview at Zuma Restaurants
✨Know Your Brand Inside Out
Before the interview, dive deep into Zuma's brand identity. Understand their values, mission, and what sets them apart in the hospitality industry. This will help you articulate how your experience aligns with their vision and demonstrate your passion for the brand.
✨Showcase Your Creative Side
Prepare to discuss specific campaigns or projects you've worked on that highlight your creativity and understanding of luxury lifestyle marketing. Bring examples of content you've created or partnerships you've developed that resonate with high-end audiences.
✨Be Ready for Scenario Questions
Expect questions that ask how you'd handle real-life situations, like managing a PR crisis or launching a new campaign. Think through potential scenarios in advance and be ready to share your thought process and problem-solving skills.
✨Demonstrate Your Collaborative Spirit
Zuma values teamwork, so be prepared to discuss how you've successfully collaborated with different teams or stakeholders in the past. Highlight your communication skills and how you build relationships to drive successful outcomes.
