At a Glance
- Tasks: Lead marketing and PR for a luxury hospitality brand across Europe.
- Company: Join Zuma, a globally recognised lifestyle brand in the hospitality industry.
- Benefits: Enjoy global exposure, dining discounts, and world-class training opportunities.
- Other info: Fast-paced environment with opportunities for international travel.
- Why this job: Shape the future of luxury dining and create unforgettable experiences.
- Qualifications: Experience in social media, brand marketing, or PR within luxury sectors.
The predicted salary is between 50000 - 65000 £ per year.
Zuma isn’t just a restaurant. It’s a global lifestyle brand built around energy, atmosphere and unforgettable experiences. We’re looking for a Regional Marketing + PR Manager to join our in-house marketing team in London and lead the voice, visibility and cultural relevance of Zuma across Europe and our London flagship. Reporting into the Global Head of Brand + Communications, this role is for someone who lives and breathes hospitality, understands luxury lifestyle audiences, and knows how to turn restaurants into brands people want to be part of. From social storytelling and content direction to partnerships, PR, launches and digital campaigns, you’ll be at the centre of shaping how Zuma shows up across some of the world’s most exciting cities. This role is based 5 days in our London Head Office, with international travel across Europe when required.
What You’ll Be Doing
- Brand + Social
- Own and execute the regional marketing calendar and social strategy across Europe
- Lead the day-to-day management of localised social channels, including content creation, copywriting, publishing and community management
- Create culturally relevant content that captures the energy of Zuma both online and offline
- Identify trends, moments and opportunities that keep the brand feeling current, elevated and ahead of the curve
- Campaigns + Partnerships
- Develop creative concepts for launches, events, collaborations and seasonal activations
- Build meaningful partnerships with brands, tastemakers, creators and local communities that align with the Zuma world
- Support location-specific marketing initiatives that drive awareness, reservations and guest engagement
- PR + Communications
- Manage regional PR agencies and press activity across the market
- Coordinate media visits, influencer experiences, interviews and editorial opportunities
- Shape brand messaging and ensure all communication feels aligned, premium and unmistakably Zuma
- Digital + CRM
- Work closely with the Global CRM Manager on regional email campaigns and guest communications
- Collaborate with digital partners on paid campaigns, website updates and performance optimisation
- Ensure all third-party listings and digital touch points reflect the brand to the highest standard
What We’re Looking For
- Experience in social media, brand marketing, PR or digital marketing within hospitality, lifestyle, luxury or premium consumer brands
- Strong creative instinct with a sharp eye for aesthetics, tone and cultural relevance
- Someone who understands that great hospitality marketing is about feeling, not just posting
- Confident managing multiple projects, markets and stakeholders in a fast-moving environment
- Exceptional communication and copywriting skills
- A naturally collaborative person who builds strong relationships across teams and markets
- Passion for restaurants, travel, nightlife, food culture
At Zuma, we move fast, think creatively and operate globally. This is an opportunity to join one of the world’s most recognised hospitality brands and help shape what comes next.
The benefits
- Global exposure across an internationally recognised luxury hospitality group
- The opportunity to work on world-class openings, campaigns and experiences
- Dining discounts across the Azumi collection globally
- World-class training and development opportunities
- Access to our employee wellbeing programme, Health Assured
- Cycle to work scheme and season ticket loan
Founded with the opening of Zuma in 2002, Azumi Group has grown into a globally recognised hospitality collective with venues across Europe, the Middle East, Asia and the US. Our portfolio includes ROKA, Oblix, ETARU and INKO NITO with each concept being built around atmosphere, design and exceptional guest experience.
European Marketing & PR Lead — Luxury Hospitality Brand in London employer: Zuma Restaurants
Zuma is an exceptional employer that offers a vibrant work culture and unparalleled opportunities for growth within the luxury hospitality sector. Based in London, employees benefit from global exposure, world-class training, and the chance to shape the future of a renowned brand while enjoying perks like dining discounts and a comprehensive wellbeing programme. Join us to be part of a dynamic team that values creativity, collaboration, and a passion for unforgettable experiences.
StudySmarter Expert Advice🤫
We think this is how you could land European Marketing & PR Lead — Luxury Hospitality Brand in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the hospitality and luxury lifestyle sectors. Attend events, join relevant groups on social media, and don’t be shy about reaching out to industry professionals. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you land that interview, be ready to share your ideas on how to elevate the Zuma brand. Think about campaigns or partnerships that could resonate with luxury audiences. This is your chance to demonstrate your understanding of the market and your passion for hospitality.
✨Tip Number 3
Research, research, research! Familiarise yourself with Zuma’s brand voice and recent campaigns. Knowing the ins and outs of their marketing strategy will not only impress during interviews but also help you tailor your approach when discussing potential contributions.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to apply directly. It shows you're genuinely interested in being part of the Zuma family. Plus, it gives us a chance to see your application in the best light possible!
We think you need these skills to ace European Marketing & PR Lead — Luxury Hospitality Brand in London
Some tips for your application 🫡
Show Your Passion for Hospitality:When you're writing your application, let your love for the hospitality industry shine through. We want to see that you live and breathe this world, so share your experiences and what makes you excited about working with a luxury brand like Zuma.
Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in social media, PR, and brand marketing, especially within the luxury or lifestyle sectors. We’re looking for someone who understands our vibe, so make it personal!
Be Creative with Your Content:Since this role is all about creativity, don’t be afraid to showcase your unique style in your application. Whether it’s through your writing or the way you present your CV, let us see your creative instincts in action. Remember, we’re all about energy and atmosphere!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re keen on being part of the Zuma family from the get-go!
How to prepare for a job interview at Zuma Restaurants
✨Know Your Brand Inside Out
Before the interview, dive deep into Zuma's brand identity. Understand their values, mission, and what sets them apart in the luxury hospitality scene. This will help you articulate how your experience aligns with their vision and demonstrate your passion for the brand.
✨Showcase Your Creative Side
Prepare to discuss specific campaigns or projects you've worked on that highlight your creativity and understanding of luxury lifestyle audiences. Bring examples of culturally relevant content you've created or partnerships you've developed that resonate with high-end consumers.
✨Master the Art of Storytelling
Since this role involves social storytelling, think about how you can narrate your professional journey in a way that reflects your understanding of hospitality marketing. Practice telling your story in a way that connects emotionally with the interviewers, showcasing your passion for creating unforgettable experiences.
✨Be Ready for Rapid-fire Questions
Given the fast-paced nature of the role, expect questions that assess your ability to manage multiple projects and stakeholders. Prepare examples that illustrate your organisational skills and how you've successfully navigated challenges in previous roles, especially in dynamic environments.
