At a Glance
- Tasks: Lead marketing and PR for a luxury hospitality brand across Europe.
- Company: Join Zuma, a globally recognised lifestyle brand in the hospitality industry.
- Benefits: Enjoy dining discounts, global exposure, and world-class training opportunities.
- Other info: Fast-paced environment with opportunities for international travel and collaboration.
- Why this job: Shape the future of luxury dining and create unforgettable experiences.
- Qualifications: Experience in social media, brand marketing, or PR within luxury sectors.
The predicted salary is between 50000 - 65000 £ per year.
Zuma isn’t just a restaurant. It’s a global lifestyle brand built around energy, atmosphere and unforgettable experiences. We’re looking for a Regional Marketing + PR Manager to join our in-house marketing team in London and lead the voice, visibility and cultural relevance of Zuma across Europe and our London flagship. Reporting into the Global Head of Brand + Communications, this role is for someone who lives and breathes hospitality, understands luxury lifestyle audiences, and knows how to turn restaurants into brands people want to be part of. From social storytelling and content direction to partnerships, PR, launches and digital campaigns, you’ll be at the centre of shaping how Zuma shows up across some of the world’s most exciting cities. This role is based 5 days in our London Head Office, with international travel across Europe when required.
What You’ll Be Doing
- Brand + Social
- Own and execute the regional marketing calendar and social strategy across Europe
- Lead the day-to-day management of localised social channels, including content creation, copywriting, publishing and community management
- Create culturally relevant content that captures the energy of Zuma both online and offline
- Identify trends, moments and opportunities that keep the brand feeling current, elevated and ahead of the curve
- Campaigns + Partnerships
- Develop creative concepts for launches, events, collaborations and seasonal activations
- Build meaningful partnerships with brands, tastemakers, creators and local communities that align with the Zuma world
- Support location-specific marketing initiatives that drive awareness, reservations and guest engagement
- PR + Communications
- Manage regional PR agencies and press activity across the market
- Coordinate media visits, influencer experiences, interviews and editorial opportunities
- Shape brand messaging and ensure all communication feels aligned, premium and unmistakably Zuma
- Digital + CRM
- Work closely with the Global CRM Manager on regional email campaigns and guest communications
- Collaborate with digital partners on paid campaigns, website updates and performance optimisation
- Ensure all third-party listings and digital touch points reflect the brand to the highest standard
What We’re Looking For
- Experience in social media, brand marketing, PR or digital marketing within hospitality, lifestyle, luxury or premium consumer brands
- Strong creative instinct with a sharp eye for aesthetics, tone and cultural relevance
- Someone who understands that great hospitality marketing is about feeling, not just posting
- Confident managing multiple projects, markets and stakeholders in a fast-moving environment
- Exceptional communication and copywriting skills
- A naturally collaborative person who builds strong relationships across teams and markets
- Passion for restaurants, travel, nightlife, food culture
At Zuma, we move fast, think creatively and operate globally. This is an opportunity to join one of the world’s most recognised hospitality brands and help shape what comes next.
The benefits
- Global exposure across an internationally recognised luxury hospitality group
- The opportunity to work on world-class openings, campaigns and experiences
- Dining discounts across the Azumi collection globally
- World-class training and development opportunities
- Access to our employee wellbeing programme, Health Assured
- Cycle to work scheme and season ticket loan
Founded with the opening of Zuma in 2002, Azumi Group has grown into a globally recognised hospitality collective with venues across Europe, the Middle East, Asia and the US. Our portfolio includes ROKA, Oblix, ETARU and INKO NITO with each concept being built around atmosphere, design and exceptional guest experience.
European Marketing & PR Lead — Luxury Hospitality Brand employer: Zuma Restaurants
Zuma is an exceptional employer that offers a vibrant work culture centred around creativity and collaboration, making it an ideal place for those passionate about luxury hospitality. With global exposure and opportunities to work on world-class campaigns, employees benefit from comprehensive training, dining discounts across the Azumi collection, and a strong focus on wellbeing. Located in London, this role allows you to be at the heart of a globally recognised brand while enjoying the dynamic atmosphere of one of the world's most exciting cities.
StudySmarter Expert Advice🤫
We think this is how you could land European Marketing & PR Lead — Luxury Hospitality Brand
✨Tip Number 1
Network like a pro! Get out there and connect with people in the hospitality and marketing scene. Attend events, join online forums, and don’t be shy about reaching out to industry professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you land that interview, come prepared with ideas on how you’d elevate the Zuma brand. Think about campaigns, social media strategies, or partnerships that could resonate with luxury audiences. This will show you’re not just a fit for the role, but you’re ready to make an impact!
✨Tip Number 3
Research is key! Dive deep into Zuma’s current marketing efforts and understand their brand voice. Familiarise yourself with their social channels and recent campaigns. This knowledge will help you tailor your approach and demonstrate your passion for the brand during interviews.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to apply directly. It shows you’re genuinely interested in being part of the Zuma family. Plus, it makes it easier for us to find your application and get you in front of the right people!
We think you need these skills to ace European Marketing & PR Lead — Luxury Hospitality Brand
Some tips for your application 🫡
Show Your Passion for Hospitality:When you're writing your application, let your love for hospitality shine through! We want to see how you connect with the luxury lifestyle and what makes you tick in this vibrant industry. Share your experiences that reflect your passion!
Tailor Your Application:Make sure to customise your CV and cover letter for the role at Zuma. Highlight relevant experiences in social media, PR, or brand marketing that align with our vision. We appreciate when candidates take the time to show us why they’re a perfect fit!
Be Creative with Your Content:Since this role is all about creativity, don’t be afraid to showcase your unique style in your application. Use engaging language and a fresh tone that reflects the energy of Zuma. Remember, we’re looking for someone who can turn restaurants into brands people want to be part of!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows us you’re serious about joining the Zuma family!
How to prepare for a job interview at Zuma Restaurants
✨Know Your Brand Inside Out
Before the interview, dive deep into Zuma's brand identity. Understand its values, target audience, and what sets it apart in the luxury hospitality scene. This knowledge will help you articulate how your experience aligns with their vision.
✨Showcase Your Creative Side
Prepare to discuss specific campaigns or projects you've worked on that demonstrate your creative instincts. Bring examples of culturally relevant content you've created, and be ready to explain how you can bring that energy to Zuma's marketing strategy.
✨Be Ready for Fast-Paced Questions
Given the dynamic nature of the role, expect questions that assess your ability to manage multiple projects and stakeholders. Think of examples from your past where you successfully juggled various tasks and how you maintained quality under pressure.
✨Demonstrate Your Passion for Hospitality
Zuma is all about unforgettable experiences, so convey your genuine passion for the hospitality industry. Share stories that highlight your love for food culture, travel, and nightlife, and how these experiences shape your approach to marketing.
