At a Glance
- Tasks: Lead marketing strategy for UKI, driving brand awareness and pipeline creation.
- Company: Join Zscaler, a leader in AI-driven cybersecurity solutions.
- Benefits: Enjoy health plans, vacation time, parental leave, and education reimbursement.
- Other info: Dynamic team culture focused on collaboration, ownership, and personal growth.
- Why this job: Make a real impact in the fast-paced world of cybersecurity.
- Qualifications: Experience in B2B SaaS marketing and understanding of AI/ML technologies.
The predicted salary is between 80000 - 100000 £ per year.
About Zscaler
Zscaler accelerates digital transformation to ensure our customers can be more agile, efficient, resilient, and secure. As an AI-forward enterprise, we are constantly pushing the envelope, leveraging the world’s largest security data lake to power our cloud-native Zero Trust Exchange platform. This innovation protects our customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Here, impact in your role matters more than title and trust is built on results. We say, impact over activity. We seek innovators who actively use AI to amplify their impact and who thrive in an environment where we leverage intelligent systems to stay ahead of evolving threats. We believe in transparency and value constructive, honest debate —we’re focused on getting to the best ideas, faster. We build high-performing teams that can make an impact quickly and with high quality. To do this, we are building a culture of execution centered on customer obsession, collaboration, ownership, and accountability. We value high-impact, high-accountability with a sense of urgency where you’re enabled to do your best work and embrace your potential. If you’re driven by purpose, thrive on solving complex challenges, and want to be part of the team that’s helping to secure the AI age, we invite you to bring your talents to Zscaler and help shape the future of cybersecurity.
Role
We are looking for a Director, Regional Marketing UKI to join our team. This is a Hybrid role, reporting to the VP Marketing, EMEA based in our London office. Spearheading the marketing strategy across the United Kingdom and Ireland, you will lead a high-performing team to drive pipeline creation and brand awareness, ensuring all activities align with both regional requirements and global EMEA goals.
What You’ll Do (Role Expectations)
- Lead the comprehensive marketing plan for the UKI region, encompassing demand generation, Account-Based Marketing (ABM), events, partners, and thought leadership.
- Drive pipeline creation and progression for new logos and customer expansion using an account-centric, outcome-focused approach.
- Build and maintain strong working relationships with sales leadership by delivering high-performing programs and providing strategic insights.
- Develop a partner-sourced pipeline through integrated co-marketing, clear communication, and partner enablement.
- Lead and develop the UKI marketing team while strengthening brand presence through executive-level programs and cultivating customer advocacy.
Who You Are (Success Profile)
- You thrive in ambiguity. You're comfortable building the path as you walk it.
- You act like an owner. Your passion for the mission fuels your bias for action.
- You are a problem-solver. You love running towards the challenges because you are laser-focused on finding the solution.
- You are a high-trust collaborator. You are ambitious for the team, not just yourself.
- You are a learner. You have a true growth mindset and are obsessed with your own development.
What We’re Looking For (Minimum Qualifications)
- Foundational understanding of AI/ML technologies and experience leveraging, securing, or positioning AI-driven solutions.
- Extensive marketing experience in field-based roles within global B2B SaaS or the cybersecurity industry.
- Demonstrated track record of driving pipeline generation and revenue influence for enterprise-level SaaS solutions.
- Extensive experience in Account-Based Marketing (ABM), executing high-impact events, and running programs tailored for CXOs.
- Data-driven approach to marketing with a constant focus on pipeline metrics and ROI.
What Will Make You Stand Out (Preferred Qualifications)
- Proven experience utilizing advanced AI-driven predictive market analytics to identify high-value account segments.
- In-depth knowledge of Enterprise Sales within the security or networking sectors.
- Proficiency in leveraging AI tools, AI-driven processes, and cloud alliances to optimize marketing efforts.
Benefits
- Various health plans
- Time off plans for vacation and sick time
- Parental leave options
- Retirement options
- Education reimbursement
- In-office perks, and more!
By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines. Zscaler is committed to providing equal employment opportunities to all individuals.
Director, Regional Marketing UKI employer: Zscaler
Zscaler is an exceptional employer that fosters a culture of innovation and collaboration, empowering employees to make a significant impact in the rapidly evolving field of AI security. With comprehensive benefits, a commitment to employee growth, and a focus on customer obsession, Zscaler provides a dynamic work environment where your contributions are valued and your potential is maximised. Located in a vibrant tech hub, this role offers unique opportunities to lead cutting-edge initiatives while working alongside some of the brightest minds in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Regional Marketing UKI
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zscaler and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zscaler are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zscaler on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zscaler. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Regional Marketing UKI
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zscaler. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zscaler:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zscaler’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zscaler
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zscaler will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zscaler, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
