At a Glance
- Tasks: Shape global sponsorship strategies and activate exciting motorsport partnerships.
- Company: Join a well-known global brand at a transformative moment.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Fast-paced role with a focus on creativity and innovation.
- Why this job: Make a real impact in the world of sports marketing and sponsorship.
- Qualifications: 10+ years in sponsorship and motorsport marketing; strong relationship management skills.
The predicted salary is between 70000 - 90000 £ per year.
Exciting opportunity with our client to help build global infrastructure and teams from the ground up. What makes this especially compelling is that you’re not just stepping into a role—you’re helping shape how the business operates moving forward, with real visibility and impact. It’s a chance to be part of a well-known global brand at a pivotal moment of transformation and growth.
This role is to develop and deliver the defined sponsorship strategy across the business. This includes responsibility for negotiating, managing, and activating global motorsport partnerships to maximize value across all markets and business units. This role serves as the motorsport sponsorship subject matter expert, collaborating with stakeholders to build impactful activation strategies. Where needed, the role will lead activation directly or develop toolkits and partner closely with execution teams across the business.
Key Responsibilities- Define and implement the sponsorship strategy, aligned with overall brand partnership strategy and business objectives
- Negotiate and manage global sponsorship contracts, building strong partner relationships
- Support and advise on local sponsorship agreements
- Drive sponsorship investments toward measurable business outcomes by establishing and tracking KPIs, including ROI
- Leverage data-driven insights to evaluate performance and ensure alignment with commercial and marketing goals
- Lead the development of sponsorship activation strategies and performance reporting across all properties (e.g., F1, NBA)
- Develop sponsorship toolkits and communication frameworks
- Manage agency relationships and collaborate with motorsport technology teams and Global Account Management teams
- Identify efficiencies and promote best practice sharing across the organization
- Ensure all programs comply with company E&C, HSE&C, cybersecurity, and financial policies
- Proactively manage risk and support incident response planning through stakeholder collaboration
- 10+ years of experience in sponsorship and motorsport marketing, ideally within global organizations
- 7+ years managing agency relationships or complex vendor ecosystems
- Bachelor’s degree required; preferred in Marketing, Communications, Business Management, or a related field
- Events Management – Expert
- Project & Relationship Management – Expert
- Internal Stakeholder Engagement – Mastery
- Brand Visual Standards – Mastery
- Translating Marketing Strategy into Execution Plans – Expert
- Digital Marketing Development – Mastery
- Integrated Marketing Communications Planning – Mastery
- Market, Customer & Competitive Insight – Mastery
- Use of Market Research – Skilled
- Creative & Content Development – Skilled
- Performance Monitoring & Reporting – Mastery
- Strong customer focus with deep expertise in sponsorship activation across multiple channels (events, digital, social, promotions, POS, etc.)
- Strong understanding of how sponsorship supports both brand and commercial objectives
- Strong influencing and stakeholder management skills across a global organization
- Ability to thrive in a fast-paced, agile environment, managing multiple priorities
- High attention to detail, strong organizational skills, and creative problem-solving capabilities
- Experience in risk and crisis management
Sports Sponsorship Manager in London employer: ZRG Careers
Join a dynamic and innovative global brand as a Sports Sponsorship Manager, where you will play a crucial role in shaping the future of our sponsorship strategy. Our company fosters a collaborative work culture that values creativity and initiative, offering extensive opportunities for professional growth and development. With a focus on impactful partnerships and a commitment to excellence, this position not only provides competitive benefits but also allows you to make a significant impact in the exciting world of motorsport.
StudySmarter Expert Advice🤫
We think this is how you could land Sports Sponsorship Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, especially in motorsport. Attend events, join relevant online groups, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website that highlights your past sponsorship successes and strategies. This is your chance to shine and demonstrate how you can bring value to the role of Sports Sponsorship Manager.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s current sponsorships and partnerships. Be ready to discuss how you can enhance their strategy and drive measurable outcomes. Tailor your insights to align with their brand objectives!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search. Let’s get you on board!
We think you need these skills to ace Sports Sponsorship Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Sports Sponsorship Manager role. Highlight your experience in sponsorship and motorsport marketing, and show how your skills align with the job description. We want to see how you can bring value to our team!
Showcase Your Achievements:Don’t just list your responsibilities—share your successes! Use specific examples of how you've negotiated contracts or activated sponsorships that led to measurable outcomes. This will help us understand the impact you've made in previous roles.
Be Authentic:Let your personality shine through in your application. We’re looking for someone who not only has the right skills but also fits well with our culture. Share your passion for motorsport and sponsorship, and why you want to be part of our exciting journey!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at ZRG Careers
✨Know Your Sponsorship Strategy
Before the interview, make sure you thoroughly understand the company's current sponsorship strategy and how it aligns with their overall brand objectives. Be ready to discuss how your experience can enhance their approach, especially in motorsport partnerships.
✨Showcase Your Negotiation Skills
Prepare examples of past negotiations you've led, particularly in sponsorship deals. Highlight how you built strong relationships with partners and achieved measurable outcomes. This will demonstrate your expertise and ability to drive value.
✨Data-Driven Insights Matter
Familiarise yourself with key performance indicators (KPIs) relevant to sponsorships. Be prepared to discuss how you've used data to evaluate performance and inform strategy in previous roles. This shows you can leverage insights for better decision-making.
✨Engage Stakeholders Effectively
Think about how you've collaborated with various stakeholders in the past. Be ready to share specific instances where your stakeholder management skills made a difference in executing sponsorship activations or managing agency relationships.
