Commercial Sales Manager (Tech/Hospitality) in Swindon

We're a modern, tech‑led company delivering fully managed digital and IT solutions to the hospitality industry. We blend smart software, great design and hands‑on support across online ordering, websites, marketing, EPoS systems, signage, printing and telecoms. Fast‑moving, curious and client‑focused, we work with hospitality brands across the UK to build slick, reliable systems that look great, perform brilliantly and genuinely make life easier for our customers.

About ZPos: ZPos is a fast‑growing technology company serving the hospitality sector across the UK. We provide online ordering websites, software, EPoS, connectivity, marketing, and a wide range of supporting services to restaurants, takeaways, and other SMEs. As the business has grown, so has the need for a senior leader to own and develop our sales function. We are now looking for a Commercial Sales Manager to create, lead, and scale our sales department, working closely with the directors and taking responsibility for sales strategy, performance, and growth.

Our core client base is hospitality businesses, particularly restaurants and takeaways, and this role will support and guide sales activity within that market while building a team and structure around it.

The Role: As Commercial Sales Manager, you will be responsible for building and leading the sales department at ZPos. Your primary focus will be on defining strategy, implementing structure, setting direction, and developing a high‑performing sales team. While this is not a frontline sales role, you will remain involved in sales activity where appropriate, particularly with key clients or strategic opportunities. You will lead by example, helping to shape how we sell to hospitality businesses and setting standards for quality, professionalism, and commercial thinking. You will inherit an existing Sales Executive and will be expected to recruit and develop additional roles, including an experienced Sales Executive and a Client Account Manager. You will take ownership of both new business and account growth, ensuring sales activity is structured, commercially focused, and scalable.

Key Responsibilities:

• Create and own the overall sales strategy for the business
• Build and lead the sales department, including recruitment and team development
• Manage and coach sales staff through clear objectives, targets, and performance reviews
• Define and implement structured sales processes and pipelines
• Set and monitor realistic but ambitious sales targets and KPIs
• Support sales activity with key or complex hospitality clients when needed
• Ensure consistent follow‑up, forecasting, and reporting across the sales team
• Work closely with marketing, projects, and support to align sales with delivery
• Improve revenue per client through structured upselling and account growth
• Provide regular commercial insight and performance updates to the directors

What We Are Looking For:

Essential:

• Proven experience leading a sales function or department
• Strong background in B2B sales, ideally within technology, SaaS, or services
• High level of commercial awareness and strategic thinking
• Experience recruiting, managing, and developing sales teams
• Confidence implementing sales processes, targets, and systems
• Strong leadership presence with the ability to influence across departments
• Excellent communication, negotiation, and decision‑making skills

Desirable:

• Experience selling to hospitality businesses such as restaurants or takeaways
• Experience working with recurring or subscription‑based revenue models
• Background in a growing or scaling business
• Experience managing both new business and account growth

What Success Looks Like:

• A clearly structured and well‑run sales department
• Consistent and predictable sales activity and reporting
• Improved conversion rates and average client value
• A motivated, accountable sales team with clear direction
• Strong collaboration between sales and other departments

Why Join ZPos:

• Be part of a fast‑growing company making a real impact in the hospitality tech sector
• 31 paid holiday days (including Bank Holidays)
• Birthday day off
• Healthcare cash plan
• Employee benefits platform (including Cyclescheme and shopping discounts)
• Staff discounts at our sister brands (including a coffee shop)
• Free soft drinks, barista‑grade coffee, tea, and fruit
• Free on‑site parking
• Modern, well‑equipped offices
• Paid volunteering days
• Birthday gift allowance
• Company events
• Company pension