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For Companies At a Glance
- Tasks: Lead market research and insights to shape strategic direction and drive growth.
- Company: Zotefoams is a global leader in cellular material technology, focused on innovation and sustainability.
- Benefits: Enjoy a supportive work environment with opportunities for professional growth and development.
- Why this job: Join a dynamic team that values collaboration and makes a positive impact in various industries.
- Qualifications: Degree in Business, Marketing, or Economics; experience in market research and strong analytical skills required.
- Other info: Zotefoams promotes diversity and inclusivity, making it a great place to work.
The predicted salary is between 36000 - 60000 £ per year.
Zotefoams plc is a world leader in cellular material technology, headquartered in Croydon, UK, with additional manufacturing sites in Kentucky, USA, and Brzeg, Poland, Oklahoma, USA, and Jiangsu Province, China. We produce lightweight foams for various markets including sports and leisure, aviation, automotive, and healthcare. Zotefoams also owns and licenses patented technology and sells advanced insulation systems. The Company is on a fast growth path, with strong revenue and profitability growth in recent years and ambitious growth plans for the near future.
The Market Strategy and Insights Manager will lead efforts in understanding market dynamics, customer perspectives, and competitive landscapes relevant to our business. This role is instrumental in shaping our strategic direction by providing actionable insights and supporting both organic and inorganic growth initiatives. As a key member of the team, you will drive market research, competitor analysis, and customer insight initiatives, delivering clear recommendations that support decision-making across Zotefoams.
Role Responsibilities
- Market and Competitive Analysis: Conduct full market mapping to identify key trends, growth opportunities, and competitive threats. Define and regularly update our competitive position, including mapping and ongoing tracking of key competitors. Provide market pricing insights to inform strategic decisions and maintain competitiveness.
- Customer Insights: Lead customer insight initiatives, including primary research such as customer surveys and Net Promoter Score (NPS) implementation. Maintain a deep understanding of customer perceptions, ensuring the business has a constant pulse on customer feedback.
- Strategic Opportunity Identification: Identify trends and dynamics within the market, including tailwinds and other influencing factors. Highlight potential gaps or weaknesses in our portfolio. Generate actionable insights and hypotheses to support innovation and strategy development.
- Research and Coordination: Collaborate with third-party providers and research partners to enhance data collection and analysis. Support the development of the company’s inorganic growth strategy through thorough research and market insights.
- Insight Integration: Synthesize findings into clear, impactful recommendations for senior leadership and cross-functional teams. Work closely with internal teams to align insights with business goals and deliver measurable outcomes.
Experience and Desirable Skills
- Minimum Degree level of equivalent. Business, Marketing, or Economics qualification is desirable.
- Knowledge of competitive analysis frameworks, market mapping techniques, and strategic planning.
- Proven experience in market research, strategy, or insights within a commercial or strategic role.
- Experience in conducting customer surveys, NPS programs, and other primary research methods.
- Strong analytical skills, with the ability to filter complex data into actionable insights.
- Excellent presentation and communication skills, written and verbal.
- Proficiency in tools such as Excel, PowerPoint, and data visualisation platforms (e.g., Tableau, Power BI).
- The ability to develop and maintain professional internal and external relationships that meet company core values.
Why Join Us?
At Zotefoams, we believe in fostering a supportive and innovative environment where everybody can thrive. By joining us, you will be part of a dynamic team that values collaboration, continuous improvement, and opportunities for professional growth and development.
Our Values
- Courage: The courage to take bold action to ensure that we succeed in tackling our challenges and opportunities.
- Impact: Dedicated to making a significant and positive impact in everything we do.
- Respect: Cultivate a respectful and inclusive environment where everyone is valued and collaboration is encouraged.
Zotefoams is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Plastics Manufacturing
Market Strategy & Insights Manager employer: Zotefoams Plc
Contact Detail:
Zotefoams Plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Market Strategy & Insights Manager
✨Tip Number 1
Familiarise yourself with Zotefoams' products and their applications in various industries. Understanding the specifics of their lightweight foams and how they serve markets like aviation and healthcare will give you an edge in discussions during interviews.
✨Tip Number 2
Stay updated on market trends and competitive dynamics within the plastics manufacturing sector. Being able to discuss recent developments or innovations in cellular material technology will demonstrate your proactive approach and genuine interest in the role.
✨Tip Number 3
Network with professionals in the industry, especially those who have experience in market strategy and insights. Engaging in conversations can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 4
Prepare to showcase your analytical skills by discussing specific examples of how you've turned complex data into actionable insights in previous roles. This will highlight your capability to contribute effectively to Zotefoams' strategic initiatives.
We think you need these skills to ace Market Strategy & Insights Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in market research, strategy, and insights. Use keywords from the job description to demonstrate that you understand the role and its requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for market strategy and insights. Discuss specific examples of how you've successfully conducted market analysis or customer research in previous roles.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've filtered complex data into actionable insights. Mention any tools you are proficient in, such as Excel or data visualisation platforms.
Highlight Communication Skills: Since the role requires excellent presentation and communication skills, include examples of how you've effectively communicated insights to senior leadership or cross-functional teams in the past.
How to prepare for a job interview at Zotefoams Plc
✨Understand Market Dynamics
Before your interview, make sure to research the current trends in the cellular material technology market. Familiarise yourself with Zotefoams' products and their applications across various industries. This will help you demonstrate your knowledge of market dynamics and how they relate to the role.
✨Prepare for Competitor Analysis
Be ready to discuss key competitors in the market and their strategies. Think about how Zotefoams can maintain its competitive edge and what insights you can bring to the table. Showing that you can analyse and interpret competitor data will impress the interviewers.
✨Showcase Your Analytical Skills
Highlight your experience with data analysis tools like Excel or Tableau during the interview. Be prepared to discuss specific examples where you've turned complex data into actionable insights. This will demonstrate your ability to contribute effectively to the role.
✨Emphasise Communication Skills
As a Market Strategy & Insights Manager, you'll need to communicate findings clearly to senior leadership and cross-functional teams. Practice articulating your thoughts on market insights and recommendations succinctly. Good communication can set you apart from other candidates.
