At a Glance
- Tasks: Lead innovative product marketing strategies for B2B finance solutions.
- Company: Join Zopa, a pioneering bank transforming the finance industry since 2005.
- Benefits: Enjoy flexible working, including remote options and a vibrant office environment.
- Other info: Work hybrid in London with opportunities to work abroad for up to 120 days a year.
- Why this job: Be part of a dynamic team making a real impact in finance with a focus on creativity.
- Qualifications: Experience in B2B product marketing or related fields is essential; fintech experience is a plus.
The predicted salary is between 43200 - 72000 € per year.
Our Story
Hello there. We\'re Zopa.
We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don\'t like about finance and does the opposite. We\'re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre - we\'ve built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings at Zopa.com!
We\'re incredibly proud of our achievements and none of it would be possible without the amazing team here. It\'s not just industry awards we\'re winning, we\'ve also been named in the top three UK\'s Most Loved Workplaces.
If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you\'ll thrive here at Zopa, so join us, and make it count. Want to see us in action? Follow us on Instagram @zopalife
This is an exciting new role in a growing Product Marketing function with the ambition to take our B2B-facing propositions to the next level of scale and help us become a top 2 player in the category. Initially working across three key products - retail finance, car finance and partnerships - this individual will be tasked to develop and communicate compelling Zopa Bank propositions to our core market targeting Corporate and Enterprise audiences.
Ultimately we want to bring what makes Zopa Bank different - a high level of ease and exceptional value - to these sectors to drive better commercial growth for our partners. This means thinking B2B2C, starting with the end user and working backwards to help our clients and partners build genuinely impactful products. This person will partner closely with our Product and Sales/Commercial teams to deliver strong go-to-market plans and innovative B2B activations to help our products stand out and cut through. Our B2B clients span established retailers, large-scale car dealerships, sector brokers or bigger businesses looking to extend into financial services
Key responsibilities
- Develop and execute an innovative approach to product marketing in line with our B2B strategic objectives and growth targets
- Bring a value proposition approach to every stage of the product lifecycle, so that marketing is embedded into the product development process
- Synthesise customer research and competitor analysis with a view to how to bring Zopa\'s B2B product value to the market in the most effective way
- Co-create and present compelling features with Product Management and Product Design with consideration to their marketability
- Elevate the value propositions for each headline and/or new products with the relevant proof points, well-crafted key messaging and associated collateral for Sales/Commercial teams to utilise in pitch decks effectively
- Develop the go-to-market approach and integrate launch plans - including product naming - for any significant releases or key feature innovations
- Create and manage content marketing outputs (e.g. white papers, case studies, webinars, blogs) to help engage decision makers and nurture leads
- Manage our key owned channels and touchpoints (e.g. Zopa.com, landing pages) to improve organic traffic and leads, and leverage email marketing to develop deeper engagement with our target audience
- Improve our profile with the relevant tradeshows and event presence, as well as partner with our PR team to leverage the right B2B press and social opportunities (e.g. LinkedIn).
- Manage key activations and coordinate campaigns on a quarterly cycle, partner with the relevant Growth, Marketing and PR specialists to leverage our wider capabilities and channels holistically.
About you, ideally your track record and experience will look something like:
- You have experience working in B2B product marketing and/or a highly related marketing specialism
- You \'speak B2C too\' - AKA are comfortable switching codes between what consumers and end users need vs the commercial goals of a B2B customer
- You have experience working in and/or for digital product businesses where you can demonstrate how your product marketing skills helped them scale and grow
- Some fintech experience is preferable but not essential
- You will have a nice mixture of strategic skillsets (e.g. proposition development) but are also adept in B2B operational marketing tactics (e.g. campaign management and activations)
Your attitude and skills might look like:
- You have an end-to-end perspective on marketing and product. You can naturally engage with different functional specialists and subject matter experts quickly
- You will be highly entrepreneurial by nature with a bias for action. You enjoy getting stuck into new problems every day and have energy to deliver positive outcomes and key results for the business
- You are a great communicator and actively represent your discipline in the way you tell simple but compelling stories about the product and Zopa experience
#LI-JR1
We\'re on the move!
Towards the end of 2025 Zopa will be relocating to a brand-new headquarters at 20 Water Street in Canary Wharf. The 44,000 square foot workspace will foster collaboration and inspire creativity for our 900 employees amidst our 2025 growth blitz.
At Zopa we value flexible ways of working.
We value face-to-face collaboration and a good work-life balance. This hybrid role requires you to come to our London office 2-3 days a week.
You\'ll also have the option of working from abroad for up to 120 days a year!* But no matter where you are, we\'ll make sure you\'ve got everything you need to thrive, both in your work and home life, from day one.
*Subject to having the right to work in the country of choice
Diversity Statement
Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people. We are made up of nearly 50 nationalities, have a DE&I forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work. Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.
Boost your career
Find thousands of job opportunities by signing up to eFinancialCareers today. #J-18808-LjbffrSenior Product Marketing Manager | London, UK employer: Zopa
At Zopa, we pride ourselves on being a forward-thinking employer that champions innovation and collaboration in the finance sector. Our vibrant work culture, set against the backdrop of London, encourages flexibility and creativity, with opportunities for personal and professional growth as we expand into our new headquarters in Canary Wharf. Join us to be part of a diverse team that values your unique contributions and empowers you to make a meaningful impact every day.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager | London, UK
✨Tip Number 1
Familiarise yourself with Zopa's unique value propositions and how they differentiate themselves in the B2B market. Understanding their approach to customer-centric finance will help you articulate how your skills align with their mission during discussions.
✨Tip Number 2
Network with current or former employees of Zopa on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable when preparing for interviews.
✨Tip Number 3
Stay updated on the latest trends in fintech and B2B marketing. Being able to discuss recent developments or case studies in these areas will demonstrate your passion and knowledge during conversations with the hiring team.
✨Tip Number 4
Prepare to showcase your strategic thinking and operational marketing skills through examples from your past experiences. Zopa is looking for someone who can balance both aspects, so having concrete examples ready will set you apart.
We think you need these skills to ace Senior Product Marketing Manager | London, UK
Some tips for your application 🫡
Understand the Role:Before applying, make sure you fully understand the responsibilities and requirements of the Senior Product Marketing Manager position at Zopa. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV:Your CV should clearly showcase your B2B product marketing experience and any relevant achievements. Use quantifiable results to demonstrate your impact in previous roles, especially in digital product businesses.
Write a Tailored Cover Letter:In your cover letter, express your enthusiasm for Zopa's mission and culture. Highlight specific experiences that demonstrate your ability to think differently and tackle unconventional challenges, as mentioned in the job description.
Showcase Your Communication Skills:Since the role requires strong communication skills, consider including examples of how you've effectively communicated product value propositions or engaged with different stakeholders in your previous roles.
How to prepare for a job interview at Zopa
✨Understand Zopa's Unique Value Proposition
Before the interview, make sure you thoroughly understand what sets Zopa apart in the finance sector. Familiarise yourself with their products and how they aim to redefine banking. This knowledge will help you articulate how your skills can contribute to their mission.
✨Prepare for B2B and B2C Discussions
Given the role's focus on both B2B and B2C marketing, be ready to discuss how you can bridge the gap between consumer needs and commercial goals. Prepare examples from your past experience that demonstrate your ability to switch between these perspectives effectively.
✨Showcase Your Strategic and Operational Skills
Highlight your experience in both strategic product marketing and operational tactics. Be prepared to discuss specific campaigns you've managed and how they contributed to business growth. This will show that you have a well-rounded skill set that aligns with the role's requirements.
✨Demonstrate Your Communication Skills
As a Senior Product Marketing Manager, strong communication is key. Practice telling compelling stories about your previous work and how it relates to Zopa's vision. Use clear and concise language to convey your ideas, as this will reflect your ability to engage with different stakeholders.
