At a Glance
- Tasks: Drive customer growth through innovative digital marketing strategies and hands-on campaign management.
- Company: Join Zopa, a dynamic fintech company with a focus on performance marketing.
- Benefits: Enjoy flexible working, competitive salary, and the chance to work abroad for up to 120 days a year.
- Other info: Be part of a diverse team that values collaboration and personal growth.
- Why this job: Make a real impact in a fast-paced environment while shaping the future of performance marketing.
- Qualifications: Experience in managing performance marketing campaigns across multiple platforms and strong data analysis skills.
The predicted salary is between 60000 - 80000 € per year.
We are the Performance Marketing team at Zopa, responsible for driving measurable customer growth through digital acquisition. This role focuses on scaling Zopa’s Current Account through strategic, data‑driven acquisition across digital channels.
Responsibilities
- Shape how we invest across digital acquisition channels, audiences and creative strategies, helping decide where and how we scale customer growth most effectively.
- Play a hands‑on role in delivering Zopa’s performance marketing strategy across channels including Meta, Google, Apple Search Ads, TikTok, Reddit, Programmatic and emerging platforms.
- Own the day‑to‑day running of campaigns, from optimisation and pacing through to forecasting and performance reporting, ensuring campaigns are continually improving and delivering against targets.
- Experiment with new creative approaches, messaging and audience strategies to understand what resonates most with customers and drives stronger performance over time.
- Help drive customer growth while balancing CAC, LTV, payback and wider commercial goals, with an immediate focus on scaling Current Account acquisition.
- Dive into performance data on a daily basis using tools such as Excel, AppsFlyer, Firebase and Tableau to uncover insights, spot trends and identify opportunities for further growth.
- Work closely with teams across Product, Analytics, Finance, Creative and Brand, ensuring acquisition activity aligns with broader business priorities and customer goals.
- Build strong relationships with agency and external partners, helping maintain a high bar for execution, accountability and commercial impact.
- Support the growth of a significant and rapidly scaling marketing budget, currently around £1 m per quarter, with the opportunity to help shape how we scale investment over the coming years.
- Contribute to building the future of Performance Marketing at Zopa, helping define the structure, tooling and ways of working as the function continues to grow and evolve.
Qualifications
- You have recent, hands‑on experience managing performance marketing campaigns and are genuinely happy to stay close to the operational detail.
- You have managed campaigns across more than one performance platform, such as Meta, Google, Apple Search Ads, TikTok, Reddit or Programmatic.
- You have strong mobile‑first acquisition experience and understand the difference between web and app‑based customer journeys.
- You are confident working with data, using tools such as Excel, AppsFlyer, Firebase, Looker, Tableau or similar.
- You understand mobile attribution and measurement, including platforms such as AppsFlyer, Adjust or similar.
- You are commercially minded and comfortable optimising towards CAC, LTV and growth targets.
- You understand how creative performance influences acquisition and enjoy testing messaging, formats and customer angles.
- You are able to communicate performance trends clearly, translating data into actionable insights while effectively highlighting risks and opportunities to senior stakeholders.
- You are organised, proactive and comfortable working in a fast‑moving environment.
Preferred skills
- Experience in fintech, banking, regulated industries or app‑first consumer products.
- Experience scaling subscription‑based or mobile‑first products.
- Experience managing agencies or external media partners.
- Knowledge of incrementality testing, attribution modelling or App Store Optimisation.
- Experience with landing page optimisation or experimentation tools.
- Experience managing influencer performance campaigns across YouTube, TikTok or Meta.
- Experience using AI tools to improve operational efficiency or campaign workflows.
Benefits
At Zopa we value flexible ways of working. This hybrid role requires you to come to our London office 2‑3 days a week. You'll also have the option to work from abroad for up to 120 days a year, subject to having the right to work in the country of choice. We value face‑to‑face collaboration and a good work‑life balance, providing everything you need to thrive from day one.
Diversity Statement
Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives and backgrounds leads to better products for our customers and a unique company culture for our people. We are made up of nearly 50 nationalities, have a DE&I forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work. Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.
Senior Performance Marketing Manager employer: Zopa
At Zopa, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Senior Performance Marketing Manager, you'll enjoy flexible working arrangements, including the opportunity to work from abroad for up to 120 days a year, while collaborating with a diverse team of nearly 50 nationalities. We are committed to your professional growth, offering a supportive environment where you can thrive and contribute to shaping the future of performance marketing in the fintech space.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Marketing Manager
✨Tip Number 1
Get to know the company inside out! Research Zopa's values, recent campaigns, and their approach to performance marketing. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current or former Zopa employees on LinkedIn. Ask them about their experiences and insights into the Performance Marketing team. This can give you an edge and might even lead to a referral!
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your past experiences align with the responsibilities listed in the job description. Be ready to share specific examples of how you've driven customer growth through digital channels.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Zopa family!
We think you need these skills to ace Senior Performance Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience with performance marketing. We want to see how your skills align with our needs, so don’t be shy about showcasing your hands-on campaign management experience!
Show Off Your Data Skills:Since we’re all about data-driven decisions, include specific examples of how you’ve used tools like Excel or Tableau to drive campaign success. We love seeing numbers that tell a story, so make those insights pop!
Be Creative:Don’t just list your achievements; tell us about the creative strategies you’ve implemented in past campaigns. We’re looking for someone who can think outside the box, so share any unique approaches you’ve taken to engage customers.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you get all the latest updates from our team. Plus, it shows you’re keen on joining us at Zopa!
How to prepare for a job interview at Zopa
✨Know Your Numbers
As a Senior Performance Marketing Manager, you'll need to be comfortable with data. Brush up on your knowledge of key metrics like CAC, LTV, and payback periods. Be ready to discuss how you've used data tools like Excel or Tableau to drive campaign performance in your previous roles.
✨Showcase Your Creativity
Zopa values innovative approaches to marketing. Prepare examples of how you've experimented with creative strategies in past campaigns. Think about specific messaging or audience targeting that led to improved results, and be ready to share these insights during the interview.
✨Understand the Landscape
Familiarise yourself with the digital channels mentioned in the job description, such as Meta, Google, and TikTok. Be prepared to discuss your experience with these platforms and how you’ve successfully scaled customer acquisition through them. Showing that you’re up-to-date with trends will impress the interviewers.
✨Build Relationships
Collaboration is key at Zopa. Think about how you've worked with cross-functional teams in the past, whether it’s with Product, Analytics, or Creative. Be ready to share examples of how you’ve built strong relationships with external partners or agencies to achieve marketing goals.
