At a Glance
- Tasks: Drive customer growth through innovative digital marketing strategies and data analysis.
- Company: Join Zopa, a pioneering bank redefining finance with a people-first approach.
- Benefits: Flexible working, competitive salary, and opportunities for professional development.
- Other info: Work in a diverse team with excellent career growth opportunities and a focus on work-life balance.
- Why this job: Make a real impact in a fast-paced environment while shaping the future of performance marketing.
- Qualifications: Experience in managing performance marketing campaigns across various platforms.
The predicted salary is between 60000 - 80000 € per year.
Our Story
Hello there. We’re Zopa. We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings at Zopa.com! We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces. If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you’ll thrive here at Zopa, so join us, and make it count.
The team:
The Performance Marketing team at Zopa is responsible for driving measurable customer growth through digital acquisition. We are a relatively new function with a big remit, clear commercial targets and significant opportunity to shape how performance marketing scales across the business. Right now, the focus is on scaling Zopa’s Current Account through strategic, data-driven acquisition. You’ll partner cross-functionally with stakeholders across marketing, product, analytics, creative and brand, alongside external agency partners, to shape and optimise growth initiatives. This role is well suited to someone who combines strategic thinking with strong executional rigour, and enjoys using insight, experimentation and performance data to influence decisions and drive measurable impact.
A day in the life:
- Shape how we invest across digital acquisition channels, audiences and creative strategies, helping decide where and how we scale customer growth most effectively.
- Play a hands-on role in delivering Zopa’s performance marketing strategy across channels including Meta, Google, Apple Search Ads, TikTok, Reddit, Programmatic and emerging platforms.
- Own the day-to-day running of campaigns, from optimisation and pacing through to forecasting and performance reporting, ensuring campaigns are continually improving and delivering against targets.
- Experiment with new creative approaches, messaging and audience strategies to understand what resonates most with customers and drives stronger performance over time.
- Help drive customer growth while balancing CAC, LTV, payback and wider commercial goals, with an immediate focus on scaling Current Account acquisition.
- Dive into performance data on a daily basis using tools such as Excel, AppsFlyer, Firebase and Tableau to uncover insights, spot trends and identify opportunities for further growth.
- Work closely with teams across Product, Analytics, Finance, Creative and Brand, ensuring acquisition activity aligns with broader business priorities and customer goals.
- Build strong relationships with agency and external partners, helping maintain a high bar for execution, accountability and commercial impact.
- Support the growth of a significant and rapidly scaling marketing budget, currently around £1m per quarter, with the opportunity to help shape how we scale investment over the coming years.
- Contribute to building the future of Performance Marketing at Zopa, helping define the structure, tooling and ways of working as the function continues to grow and evolve.
About you:
- You have recent, hands-on experience managing performance marketing campaigns and are genuinely happy to stay close to the operational detail.
- You have managed campaigns across more than one performance platform, such as Meta, Google, Apple Search Ads, TikTok, Reddit or Programmatic.
- You have strong mobile-first acquisition experience and understand the difference between web and app-based customer journeys.
- You are confident working with data, using tools such as Excel, AppsFlyer, Firebase, Looker, Tableau or similar.
- You understand mobile attribution and measurement, including platforms such as AppsFlyer, Adjust or similar.
- You are commercially minded and comfortable optimising towards CAC, LTV and growth targets.
- You understand how creative performance influences acquisition and enjoy testing messaging, formats and customer angles.
- You are able to communicate performance trends clearly, translating data into actionable insights while effectively highlighting risks and opportunities to senior stakeholders.
- You are organised, proactive and comfortable working in a fast-moving environment.
Added bonus:
- Experience in fintech, banking, regulated industries or app-first consumer products.
- Experience scaling subscription-based or mobile-first products.
- Experience managing agencies or external media partners.
- Knowledge of incrementality testing, attribution modelling or App Store Optimisation.
- Experience with landing page optimisation or experimentation tools.
- Experience managing influencer performance campaigns across YouTube, TikTok or Meta.
- Experience using AI tools to improve operational efficiency or campaign workflows.
At Zopa we value flexible ways of working. We value face-to-face collaboration and a good work-life balance. This hybrid role requires you to come to our London office 2-3 days a week. You'll also have the option of working from abroad for up to 120 days a year! But no matter where you are, we’ll make sure you’ve got everything you need to thrive, both in your work and home life, from day one.
Diversity Statement
Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people. We are made up of nearly 50 nationalities, have a DE&I forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work. Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.
Senior Performance Marketing Manager employer: Zopa
At Zopa, we pride ourselves on being a forward-thinking employer that champions innovation and inclusivity in the finance sector. Our vibrant work culture fosters collaboration and creativity, offering employees the chance to grow through meaningful projects and a supportive environment. With flexible working arrangements, including the option to work from abroad for up to 120 days a year, we ensure our team members can achieve a healthy work-life balance while making a significant impact in their roles.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Zopa. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! If you've got a portfolio or case studies from past campaigns, bring them along to interviews. It’s a great way to demonstrate your hands-on experience and strategic thinking.
✨Tip Number 3
Be ready to discuss data! Since this role is all about performance marketing, brush up on how you've used data to drive decisions in previous roles. Be prepared to share specific examples.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in being part of the Zopa team.
We think you need these skills to ace Senior Performance Marketing Manager
Some tips for your application 🫡
Show Your Passion for Performance Marketing:When you're writing your application, let your enthusiasm for performance marketing shine through! Share specific examples of campaigns you've managed and the impact they had. We love seeing candidates who are genuinely excited about driving measurable growth.
Tailor Your Application to Zopa:Make sure to customise your application to reflect how your skills and experiences align with Zopa's mission and values. Highlight your experience in fintech or mobile-first products, as this will resonate with us and show that you understand our unique challenges.
Be Data-Driven:Since we’re all about data at Zopa, don’t shy away from showcasing your analytical skills. Include any relevant metrics or insights from your past campaigns that demonstrate your ability to use data to drive decisions. This will help us see how you can contribute to our performance marketing strategy.
Apply Through Our Website:We encourage you to apply directly through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what makes Zopa a fantastic place to work.
How to prepare for a job interview at Zopa
✨Know Your Numbers
As a Senior Performance Marketing Manager, you'll need to be comfortable with data. Brush up on your metrics like CAC, LTV, and payback periods. Be ready to discuss how you've used these metrics in past campaigns to drive growth.
✨Showcase Your Creativity
Zopa values innovative thinking, so come prepared with examples of creative strategies you've implemented in previous roles. Think about how you’ve tested different messaging or formats and what the outcomes were.
✨Familiarise Yourself with Tools
Make sure you're well-versed in tools like Excel, AppsFlyer, and Tableau. Be ready to explain how you've used these tools to uncover insights and optimise campaigns. This will show that you can hit the ground running.
✨Build Relationships
Collaboration is key at Zopa. Prepare to discuss how you've built strong relationships with cross-functional teams and external partners in the past. Highlight any experiences where teamwork led to successful campaign outcomes.
