At a Glance
- Tasks: Lead product marketing strategy and shape compelling narratives for Zopa's innovative financial products.
- Company: Join Zopa, a pioneering fintech redefining banking with a customer-first approach.
- Benefits: Enjoy flexible working, competitive salary, and the chance to work abroad for up to 120 days a year.
- Other info: Be part of a diverse team in a collaborative environment that values work-life balance.
- Why this job: Make a real impact in a high-stakes role that blends strategy and creativity.
- Qualifications: Experience in product marketing for complex products and strong storytelling skills.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Hello there. We’re Zopa. We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings at Zopa.com!
We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces.
If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you’ll thrive here at Zopa, so join us, and make it count.
The Role
As our Product Marketing Lead you’ll set the direction for how one or more of Zopa’s most important product domains show up in the market, shaping propositions, narratives and go-to-market strategies that drive meaningful customer and commercial impact. Reporting into the Head of Product Marketing, you’ll operate as a senior, trusted partner to Product Directors and senior stakeholders across Marketing, Growth, Design, Content and Comms. You’ll own product marketing strategy across a portfolio of products or a complex product domain, while also raising the bar for how product marketing is done at Zopa. This is a high-impact role for someone who thrives at the intersection of strategy and craft; equally comfortable setting direction, influencing senior teams, and getting hands-on when it matters.
What you will be doing:
- Owning the end-to-end product marketing strategy for a complex product domain or portfolio, aligned to business KPIs and product strategy
- Defining clear positioning, propositions and messaging frameworks that scale across products, features and journeys
- Acting as the senior product marketing voice in product strategy discussions, shaping upstream decisions with a data-led perspective on how we prioritise effort across the roadmap
- Partnering deeply with Product and Design
- Embedding with Product Directors and Design Leads to ensure our products are marketable by design
- Co-creating and stress-testing feature concepts, value propositions and customer narratives before build
- Helping teams navigate trade-offs between customer value, differentiation, complexity and speed
- Leading go-to-market at scale
- Leading high-stakes or high-complexity launches end-to-end, setting the GTM approach rather than just executing it
- Partnering with Growth, Performance Marketing, CRM, Brand & Creative and Comms to deliver joined-up, customer-first campaigns
- Thinking beyond ‘launch’ to how we build engaging, relevant and valuable customer relationships across the lifecycle
- Raising the bar for product marketing
- Acting as a role model and multiplier for the wider PMM team: sharing frameworks, feedback and best practice
- Improving how we use insight, testing, performance data and learning loops across product marketing
- Being a senior connector and influencer
- Representing Product Marketing internally as a strategic discipline, not just a delivery function
- Influencing senior stakeholders with clear thinking, crisp storytelling and evidence-based recommendations
About you
You have deep experience in product marketing within a product-led, customer-centric business (B2C, fintech or adjacent). You’ve owned product marketing for complex products or portfolios, not just single launches. You’re as strong at strategy and positioning as you are at clear, compelling copy and narrative. You naturally think end-to-end, from early product shaping through GTM and post-launch optimisation. You’re comfortable influencing senior product and marketing leaders. No one ticks every box — and that’s absolutely fine. If this sounds like your kind of role, and you think you’ve got what it takes to thrive here, we’d love to hear from you.
Working at Zopa
At Zopa we value flexible ways of working. We value face-to-face collaboration and a good work-life balance. This hybrid role requires you to come to our London office 2-3 days a week. You'll also have the option of working from abroad for up to 120 days a year! But no matter where you are, we’ll make sure you’ve got everything you need to thrive, both in your work and home life, from day one.
Diversity Statement
Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people. We are made up of nearly 50 nationalities, have a DE&I forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work. Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.
Product Marketing Lead employer: Zopa
Zopa is an exceptional employer that fosters a collaborative and innovative work culture, where employees are empowered to take ownership of their roles in shaping data privacy strategies. With a strong focus on professional development, team members benefit from growth opportunities and the chance to work alongside industry experts in a vibrant London setting. The hybrid work model enhances work-life balance, making Zopa a rewarding place for those seeking meaningful employment in the field of data privacy.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Zopa on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by diving deep into Zopa’s products and values. Show us that you understand what makes Zopa tick and how you can contribute to their mission of redefining finance.
✨Tip Number 3
Practice your storytelling skills! We want to hear about your past experiences in a way that connects with Zopa’s vision. Make it engaging and relevant to the role of Product Marketing Lead.
✨Tip Number 4
Don’t forget to follow Zopa on social media! Engaging with their content can help you stay updated and show your genuine interest during interviews. Plus, it’s a great way to get a feel for their culture.
We think you need these skills to ace Product Marketing Lead
Some tips for your application 🫡
Show Your Passion for Product Marketing:When you’re writing your application, let your enthusiasm for product marketing shine through. We want to see how you connect with our mission at Zopa and how your experience aligns with the role of Product Marketing Lead.
Tailor Your Application:Make sure to customise your CV and cover letter for this specific role. Highlight your experience in product marketing, especially with complex products or portfolios, and how you've driven meaningful customer impact in previous positions.
Be Clear and Concise:We appreciate clarity! Use straightforward language and structure your application well. This will help us quickly understand your key achievements and how they relate to the role. Remember, storytelling is key!
Apply Through Our Website:Don’t forget to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Zopa team!
How to prepare for a job interview at Zopa
✨Know Your Product Inside Out
Before the interview, dive deep into Zopa's products and services. Understand their unique selling points and how they stand out in the fintech space. This will help you articulate your vision for product marketing and show that you're genuinely interested in what Zopa does.
✨Prepare to Showcase Your Strategy Skills
Be ready to discuss your experience with product marketing strategies, especially for complex portfolios. Think of specific examples where you've influenced product direction or shaped go-to-market strategies. This will demonstrate your capability to operate at a senior level.
✨Emphasise Collaboration and Influence
Zopa values teamwork, so highlight your ability to work with cross-functional teams. Prepare anecdotes that showcase how you've partnered with product, design, and marketing teams to drive successful outcomes. This will illustrate your role as a connector and influencer within an organisation.
✨Craft Your Story with Data
Since the role requires a data-led perspective, come prepared with metrics and insights from your previous roles. Discuss how you've used data to inform product positioning and customer narratives. This will reinforce your analytical skills and your ability to make evidence-based recommendations.
