At a Glance
- Tasks: Transform data into actionable insights to enhance our marketing strategies.
- Company: Join Zopa, a pioneering bank redefining finance with a people-first approach.
- Benefits: Flexible working, competitive salary, and opportunities for personal growth.
- Other info: Collaborative culture with diverse teams and excellent career development opportunities.
- Why this job: Make a real impact in a fast-paced environment while driving customer engagement.
- Qualifications: Strong analytical skills, experience with SQL, and a passion for data-driven decision-making.
The predicted salary is between 50000 - 65000 £ per year.
Our Story
Hello there. We’re Zopa. We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings at Zopa.com!
We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces. If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you’ll thrive here at Zopa, so join us, and make it count.
At Zopa, analysts are the people that inspire ideas and strategies to drive our business forward and make our products better for customers. Our analysts are a mix of creative problem solvers and number whizzes with a passion for translating numbers into business opportunities and delivering insights to drive decision-making. They're also strong communicators with the ability to story-tell with data to both technical and non-technical stakeholders alike.
We are currently looking for a Senior Marketing Analyst to join our Customer team. This role sits at the centre of how we evolve Zopa’s marketing function to a high-performing growth engine. This role will suit someone who enjoys turning data into practical insight, is curious about customer behaviour, and is comfortable working in a fast-paced environment where they can drive real customer impact.
A day in the life:
- Generate key insight from our internal and external data sources and tooling to inform, refine and optimise our marketing channel strategies.
- Pair with marketing managers and specialists to design, implement and evaluate A/B and multivariate testing across customer journeys (e.g. onboarding, engagement, retention and cross-sell).
- Model and forecast the impact of changes that you are driving through analysis.
- Own the development of a structured incrementality testing framework.
- Contribute to attribution, cross-product and lifecycle analytics, looking horizontally across engagement, retention and cross-sell rather than purely at individual journeys.
- Take on ownership of analytical projects and identifying new and exciting growth and engagement opportunities through analysis.
- Monitor key marketing metrics to understand how the function is performing and regularly present this to marketing managers and senior stakeholders.
About you:
- You’re T-shaped having a broad understanding across multiple marketing channels and domains, alongside deep expertise in a specific marketing area (e.g. CRM, Paid Search, SEO, etc).
- Highly analytical with excellent attention to detail, and have experience working with large datasets and campaign performances.
- Strong quantitative background, and are naturally curious about turning data into insight to make decisions.
- You have experience using SQL and/or Natural Language Query (NLQ).
- Ability to communicate your insights succinctly, stick to key results and influence upwards, downwards and sideways.
- You build strong relationships and collaborate effectively across teams. You are comfortable constructively challenging assumptions and decisions when needed, while maintaining respect and empathy for others.
- Proactive and self-motivated, with the judgement to know when to seek support whilst taking ownership and driving work forward independently.
- You have a growth mindset and are always on the lookout for new learning opportunities and strive to be on the cutting edge.
- Experienced working in cross-functional teams with many skillsets coming together to make amazing products and customer journeys.
Added bonus:
- Exposure to Python or statistical analysis.
- Experience with BI tools such as Tableau, Looker or Power BI.
- Understanding of customer segmentation or experimentation frameworks.
Please note - no candidate will meet every single desired qualification. If your experience looks a little different from what we’ve identified and you think you can bring value to the role, we’d love to learn more about you!
At Zopa we value flexible ways of working. We value face-to-face collaboration and a good work-life balance. This hybrid role requires you to come to our London office 2-3 days a week. You'll also have the option of working from abroad for up to 120 days a year! But no matter where you are, we’ll make sure you’ve got everything you need to thrive, both in your work and home life, from day one.
Diversity Statement: Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people. We are made up of nearly 50 nationalities, have a DE&I forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work. Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.
Senior Marketing Analyst in London employer: Zopa
At Zopa, we pride ourselves on being a forward-thinking employer that champions innovation and collaboration. Our vibrant work culture fosters creativity and empowers employees to make impactful decisions, all while enjoying the flexibility of hybrid working arrangements from our London office. With a strong commitment to diversity and inclusion, we offer numerous growth opportunities and a supportive environment where every team member can thrive and contribute to redefining the finance industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Analyst in London
✨Tip Number 1
Network like a pro! Reach out to current or former Zopa employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the Senior Marketing Analyst role. Personal connections can give you insights that no job description can.
✨Tip Number 2
Prepare for the interview by diving deep into Zopa's values and recent projects. Show us that you’re not just another candidate; demonstrate your passion for redefining finance and how your analytical skills can contribute to our mission.
✨Tip Number 3
Practice your storytelling skills with data! Be ready to explain how you've turned numbers into actionable insights in past roles. We want to see how you can communicate complex ideas simply and effectively to both technical and non-technical folks.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in being part of the Zopa family.
We think you need these skills to ace Senior Marketing Analyst in London
Some tips for your application 🫡
Show Your Passion for Data:When you're writing your application, let your enthusiasm for data shine through! Talk about how you've turned numbers into actionable insights in the past. We love seeing candidates who are genuinely excited about using data to drive marketing strategies.
Tailor Your Application:Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. Highlight your expertise in areas like CRM, SEO, or any other relevant marketing channels. This shows us that you understand what we're looking for!
Communicate Clearly:Remember, we value strong communication skills! In your written application, be clear and concise. Use straightforward language to explain your insights and experiences. This will help us see how well you can convey complex ideas to both technical and non-technical folks.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Zopa and what we stand for!
How to prepare for a job interview at Zopa
✨Know Your Numbers
As a Senior Marketing Analyst, you'll be expected to handle large datasets and derive insights from them. Brush up on your SQL skills and be ready to discuss how you've used data to drive marketing strategies in the past. Prepare specific examples that showcase your analytical prowess.
✨Storytelling with Data
Zopa values strong communication skills, especially when it comes to presenting data insights. Practice explaining complex data findings in simple terms. Think about how you can tell a compelling story with your data that resonates with both technical and non-technical stakeholders.
✨Embrace Curiosity
Show your passion for understanding customer behaviour by preparing questions about Zopa's current marketing strategies. Demonstrating curiosity not only highlights your interest in the role but also aligns with Zopa's culture of innovation and growth.
✨Collaboration is Key
Since this role involves working closely with marketing managers and cross-functional teams, be prepared to discuss your experience in collaborative environments. Share examples of how you've successfully worked with others to achieve common goals, and highlight your ability to constructively challenge assumptions while maintaining respect.
