Head of Marketing & Digital Analytics in London

LondonCAO General – CAO General /Employee - Permanent /HybridOur StoryHello there. We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don't like about finance and does the opposite. We're redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we've built a business that empowers everyone to aim high, every day, to move finance forward. You'll help shape how Marketing, CRM and Growth teams use analytics to make better decisions about customer acquisition, engagement, experimentation and marketing investment, while leading a growing team and influencing decisions that directly impact business growth. Rather than inheriting a fully mature function, you'll help build capability, improve ways of working and establish Marketing Analytics as a strategic capability that informs growth strategy, customer value and investment decisions across the business. A day in the lifePartner with senior stakeholders to solve complex marketing and growth challengesTranslate strategic business questions into analytical work that drives actionLead, coach and develop a team of four Marketing AnalystsGuide measurement approaches across acquisition, CRM and growth activityBuild a strong measurement and attribution approach for an increasingly complex multi-channel acquisition approachDefine and champion the long-term vision and strategy for Marketing Analytics, ensuring the function evolves to support Zopa's growth ambitions and changing marketing landscapeImprove the maturity of Marketing Analytics frameworks, processes and capabilitiesInfluence decisions relating to customer acquisition, growth and marketing effectivenessBuild strong relationships across Marketing, Growth and Analytics teams as well as broader product stakeholdersEnsure analytical outputs are commercially impactful and actionableMaintain high standards of analytical quality and rigour About you: Mobile app experience, including app measurement such as attribution, paid acquisition measurement, and linking installs through to activation, retention and LTV or similar Strong experience in Marketing Analytics, Growth Analytics, Customer Analytics or a closely related field, with an exposure to a broad range of marketing measurement requirements across the funnel Deep domain expertise and understanding of the unique challenges of marketing measurement and performance analytics Proven track record of leading analysts and you enjoy coaching, mentoring and developing teams Ability to operate comfortably between strategic conversations and analytical detail Experience improving the maturity of analytics functions rather than simply maintaining established processes A strong problem solver who can break down complex business questions into practical analytical approaches You can build credibility with senior stakeholders across both marketing and analytics functions You bring enough technical depth to challenge thinking, review analytical approaches and maintain analytical standards Comfortable working in an environment that is still evolving and where there is opportunity to shape the future direction Added bonus: Background in marketing or media agency environments Exposure to customer acquisition attribution, CRM, next best action / lifetime value modelling Experience with multi-touch attribution and marketing mix modelling to enhance effectiveness Track record leading analytics transformation or maturity improvement programmes Experience operating in fast growing organisations where analytics capabilities are still being established Financial services or fintech exposure Familiarity with AI enabled analytics approaches and toolsAt Zopa we value flexible ways of working. We value face-to-face collaboration and a good work-life balance. This hybrid role requires you to come to our London office 2-3 days a week. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people. Our approach to AI in interviewsAt Zopa, AI isn't something we're testing out — it's part of how we work every day. As a proud partner of Jobs 2030, we're committed to building AI fluency across our workforce, and we expect Zopians to use AI as part of how they do their jobs. Because of that, we want to be transparent about how we think about AI use during our hiring process. Behavioural and competency-based interviews: please don't use AI. An AI-generated answer can't tell us that. Some technical stages actively welcome AI use, others don't. Your Talent Partner will let you know what's expected at each stage. Where AI is part of the assessment, we'll be interested not just in the outcome, but in how you used it – the tools you chose, your reasoning, and the decisions you made along the way.