At a Glance
- Tasks: Lead a team to enhance marketing analytics and drive impactful business decisions.
- Company: Join Zopa, a pioneering fintech redefining the banking experience.
- Benefits: Enjoy flexible working, competitive salary, and opportunities for professional growth.
- Other info: Hybrid role with a focus on collaboration and work-life balance.
- Why this job: Shape the future of marketing analytics in a dynamic and evolving environment.
- Qualifications: Strong background in marketing analytics and leadership experience required.
The predicted salary is between 40500 - 49500 £ per year.
London CAO General – CAO General /Employee - Permanent /Hybrid Our Story Hello there.
We started our journey back in 2005, building the first ever peer-to-peer lending company.
Fast forward to 2020 and we launched Zopa Bank.
A bank that listens to what our customers don't like about finance and does the opposite.
We're redefining what it feels like to work in finance.
Our vision for a new era of banking puts people front and centre — we've built a business that empowers everyone to aim high, every day, to move finance forward.
You'll help shape how Marketing, CRM and Growth teams use analytics to make better decisions about customer acquisition, engagement, experimentation and marketing investment, while leading a growing team and influencing decisions that directly impact business growth.
Rather than inheriting a fully mature function, you'll help build capability, improve ways of working and establish Marketing Analytics as a strategic capability that informs growth strategy, customer value and investment decisions across the business.
A day in the life Partner with senior stakeholders to solve complex marketing and growth challenges Translate strategic business questions into analytical work that drives action Lead, coach and develop a team of four Marketing Analysts Guide measurement approaches across acquisition, CRM and growth activity Build a strong measurement and attribution approach for an increasingly complex multi-channel acquisition approach Define and champion the long-term vision and strategy for Marketing Analytics, ensuring the function evolves to support Zopa's growth ambitions and changing marketing landscape Improve the maturity of Marketing Analytics frameworks, processes and capabilities Influence decisions relating to customer acquisition, growth and marketing effectiveness Build strong relationships across Marketing, Growth and Analytics teams as well as broader product stakeholders Ensure analytical outputs are commercially impactful and actionable Maintain high standards of analytical quality and rigour About you: Mobile app experience, including app measurement such as attribution, paid acquisition measurement, and linking installs through to activation, retention and LTV or similar Strong experience in Marketing Analytics, Growth Analytics, Customer Analytics or a closely related field, with an exposure to a broad range of marketing measurement requirements across the funnel Deep domain expertise and understanding of the unique challenges of marketing measurement and performance analytics Proven track record of leading analysts and you enjoy coaching, mentoring and developing teams Ability to operate comfortably between strategic conversations and analytical detail Experience improving the maturity of analytics functions rather than simply maintaining established processes A strong problem solver who can break down complex business questions into practical analytical approaches You can build credibility with senior stakeholders across both marketing and analytics functions You bring enough technical depth to challenge thinking, review analytical approaches and maintain analytical standards Comfortable working in an environment that is still evolving and where there is opportunity to shape the future direction Added bonus: Background in marketing or media agency environments Exposure to customer acquisition attribution, CRM, next best action / lifetime value modelling Experience with multi-touch attribution and marketing mix modelling to enhance effectiveness Track record leading analytics transformation or maturity improvement programmes Experience operating in fast growing organisations where analytics capabilities are still being established Financial services or fintech exposure Familiarity with AI enabled analytics approaches and tools At Zopa we value flexible ways of working.
We value face-to-face collaboration and a good work-life balance. This hybrid role requires you to come to our London office 2-3 days a week.
Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people.
Our approach to AI in interviews At Zopa, AI isn't something we're testing out — it's part of how we work every day.
As a proud partner of Jobs 2030, we're committed to building AI fluency across our workforce, and we expect Zopians to use AI as part of how they do their jobs.
Because of that, we want to be transparent about how we think about AI use during our hiring process.
Behavioural and competency-based interviews: please don't use AI.
An AI-generated answer can't tell us that.
Some technical stages actively welcome AI use, others don't.
Your Talent Partner will let you know what's expected at each stage.
Where AI is part of the assessment, we'll be interested not just in the outcome, but in how you used it – the tools you chose, your reasoning, and the decisions you made along the way.
Director of Market Analytics in London employer: Zopa
Zopa is an exceptional employer that fosters a collaborative and innovative work culture, where employees are empowered to take ownership of their roles in shaping data privacy strategies. With a strong focus on professional development, team members benefit from growth opportunities and the chance to work alongside industry experts in a vibrant London setting. The hybrid work model enhances work-life balance, making Zopa a rewarding place for those seeking meaningful employment in the field of data privacy.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Market Analytics in London
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Zopa. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Director of Market Analytics in London
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Zopa.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Zopa's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Zopa
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Zopa.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Zopa will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Zopa employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
