At a Glance
- Tasks: Create and optimise engaging web content to enhance user experience and drive customer action.
- Company: Join Zopa, a pioneering bank redefining finance with a people-first approach.
- Benefits: Competitive salary, flexible working, and the chance to work abroad for up to 120 days a year.
- Other info: Dynamic team culture with a focus on diversity and collaboration.
- Why this job: Be at the forefront of content strategy in a fast-growing, innovative banking environment.
- Qualifications: Strong writing skills, data-driven decision-making, and familiarity with SEO and analytics tools.
The predicted salary is between 47254 - 47254 £ per year.
Overview
Senior Web Content Manager – Zopa, London
£47,254 per year - estimated
Full time
Closing soon
Our Story: Hello there. We're Zopa. We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don't like about finance and does the opposite. We're redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre - we've built a business that empowers everyone to aim high, every day, to move finance forward.
The team: Zopa has almost 2 million customers and is growing fast as a multi-product bank. Our mission is to become the home of money for our customers, helping people make better decisions about their finances while delivering on our Better Banking All Round promise.
This role sits at the intersection of content, growth and the future of search. You'll help shape how customers discover Zopa, and make sure that when they land on our website, the experience is clear, engaging and designed to drive action.
A day in the life:
- You'll write, improve and optimise web content across the Zopa website, including landing pages, homepage content, support pages and acquisition journeys.
- You'll partner with SEO and GEO specialists to improve visibility across search engines and large language models.
- You'll use GA4, Hotjar, AppsFlyer and BI dashboards to identify opportunities and improve page performance.
- You'll create and optimise landing pages for both organic and paid traffic.
- You'll brief design and creative teams on new CMS modules, imagery and content structures.
- You'll audit and improve existing website content, identifying opportunities to simplify, consolidate or optimise.
- You'll work closely with product, engineering, product marketing, design and brand teams to improve web-to-app journeys and customer conversion.
- You'll contribute ideas for testing and optimisation based on user behaviour and performance insights.
About you:
- You're an excellent writer and editor with strong editorial judgement and a portfolio of high-performing web content.
- You're comfortable using data to make decisions and have hands-on experience with GA4 and behavioural analytics tools like Hotjar.
- You understand how web content drives acquisition and conversion.
- You're familiar with SEO principles and excited by the evolution of AI-driven discovery and GEO.
- You think about outcomes, not just outputs, and care deeply about performance.
- You're confident working cross-functionally with product, engineering, marketing and design teams.
- You're comfortable challenging briefs and operating in a fast-moving environment.
- You have experience working in B2C environments, ideally within high-consideration service businesses.
- You're happy in a hands-on Senior IC role with a high level of autonomy.
At Zopa we value flexible ways of working. We value face-to-face collaboration and a good work-life balance. This hybrid role requires you to come to our London office 2-3 days a week. You'll also have the option of working from abroad for up to 120 days a year! But no matter where you are, we'll make sure you've got everything you need to thrive, both in your work and home life, from day one.
Diversity Statement: Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people. We are made up of nearly 50 nationalities, have a DE&I forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work. Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.
Senior Web Content Manager in City of Westminster employer: Zopa Ltd
At Zopa, we pride ourselves on being a forward-thinking employer that champions innovation and inclusivity in the finance sector. Our vibrant London office fosters a collaborative work culture where creativity thrives, and employees are empowered to make impactful decisions. With flexible working arrangements, opportunities for professional growth, and a commitment to diversity, Zopa is an exceptional place for those looking to advance their careers while contributing to a meaningful mission.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Web Content Manager in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zopa Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zopa Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zopa Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zopa Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Web Content Manager in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zopa Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zopa Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zopa Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zopa Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zopa Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zopa Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
