Social Media Lead

Join to apply for the Social Media Lead role at Zopa Bank. We’re Zopa. We started our journey back in 2005, building the first ever peer‑to‑peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward.

Biscuit, Zopa’s current account, is a major growth driver as we scale from hundreds of thousands to millions of customers. It also marks a sharper creative identity for the brand, giving us a platform that is smart, witty and culturally fluent. Social is central to achieving this growth, helping us reach new audiences at an affordable CAC. Paid will drive efficiency, while organic builds trust and cultural relevance. Together, they will grow reach, drive conversion and make Biscuit a product people genuinely want in their wallet.

This role blends creative instinct, spotting trends early and shaping native, scroll‑stopping ideas, with operational excellence across paid and organic channels, test cycles and community reputation. You will lead across both paid and organic, with paid a key priority for 2026, working closely with digital performance, marketing, creative, PR, compliance, analytics and product marketing. You will also oversee community management and step in for escalations when needed. A senior role for someone who wants to influence narratives, elevate creative standards and build the social engine that will scale Biscuit to the next level.

• Lead paid social strategy and ongoing performance optimisation across Meta, TikTok, YouTube and Reddit.
• Run creative test cycles, spot winning patterns quickly and drive continual improvement in performance.
• Set the creative direction for social, ensuring content is platform native, culturally relevant and refreshed at the right pace.
• Build a scalable creative system that maintains high output without compromising quality.
• Translate narrative strategy into effective paid testing frameworks that enhance both brand and performance.
• Work closely with digital performance, analytics, marketing, creative, PR, compliance and product marketing to align on goals and insights.
• Define the role of each social channel across paid and organic, shaping core, emerging and experimental activity.
• Guide organic content direction to build trust, credibility and cultural relevance alongside acquisition goals.
• Identify cultural signals and platform trends early and convert them into actionable opportunities.
• Oversee community management, ensuring consistent, reputation safe engagement and managing escalations when needed.
• Manage agency partners with clear briefs, high creative expectations and disciplined performance oversight.
• Produce clear insights and narratives for weekly and monthly reviews, highlighting what is working and what needs to change.
• Drive experimentation, evaluating new formats, channels and betas and deciding where to test and scale.

• Strong creative capability, with sharp platform intuition across Meta, TikTok, Reddit and more.
• Able to instantly identify what makes content land, with an eye for behaviours, cultural shifts and emerging formats.
• Commercially minded, with a solid understanding of CAC, CTR, CPM, conversion windows and creative decay.
• Equally motivated by performance outcomes and brand personality.
• Confident running paid social at scale, managing always‑on and campaign cycles.
• Experienced in briefing and holding agencies accountable, and comfortable making swift, calm optimisation decisions.
• Hands‑on knowledge of TikTok Ads Manager, Meta Ads, YouTube performance and mobile app campaigns.
• Clear and confident communicator, able to translate data into compelling narrative.
• Reputation aware, understanding the demands of regulated industries.
• Experienced in social community management, escalation processes or crisis situations.

• Experience in fintech or other regulated sectors.
• Ability to produce short‑form video or direct creators.
• Familiarity with AI tools for creative production.
• Experience with social listening and publishing platforms such as Hootsuite.

• Paid social performance is a key driver for current account customer acquisition at an affordable CAC (we have ambitious targets in 2026).
• Clear and strong narratives that drive higher creative impact.
• Our brand shows up in ways that feel modern, sharp and culturally connected.
• Organic content is smart, timely and increasingly high engagement.
• Community management is disciplined, consistent and reputation‑safe.
• Incidents are handled confidently, with fast and trusted social comms.
• Teams trust you as the social expert who makes things better, sharper and more effective.

At Zopa we value flexible ways of working. We value face‑to‑face collaboration and a good work‑life balance. This hybrid role requires you to come to our London office 2‑3 days a week. You’ll also have the option of working from abroad for up to 120 days a year! But no matter where you are, we’ll make sure you’ve got everything you need to thrive, both in your work and home life, from day one.

Diversity Statement: Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people. We are made up of nearly 50 nationalities, have a DE&I forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work. Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.