Senior Product Marketing Manager B2B2C
Senior Product Marketing Manager B2B2C

Senior Product Marketing Manager B2B2C

London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead innovative product marketing strategies for B2B2C at Zopa Bank.
  • Company: Zopa Bank is redefining finance with a customer-first approach since 2005.
  • Benefits: Enjoy flexible working, including remote options and a vibrant office environment.
  • Why this job: Join a top-rated workplace and make a real impact in the finance sector.
  • Qualifications: Experience in B2B product marketing; fintech experience is a plus.
  • Other info: Work hybrid, with opportunities to work abroad for up to 120 days a year.

The predicted salary is between 36000 - 60000 £ per year.

Join to apply for the Senior Product Marketing Manager B2B2C role at Zopa Bank

Join to apply for the Senior Product Marketing Manager B2B2C role at Zopa Bank

Hello there. We’re Zopa.
We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings at Zopa.com !

Our Story
Hello there. We’re Zopa.
We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings at Zopa.com !
We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces.
If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you’ll thrive here at Zopa, so join us, and make it count. Want to see us in action? Follow us on Instagram @zopalife
This is an exciting new role in a growing Product Marketing function with the ambition to take our B2B-facing propositions to the next level of scale and help us become a top 2 player in the category. Initially working across three key products – retail finance, car finance and partnerships – this individual will be tasked to develop and communicate compelling Zopa Bank propositions to our core market targeting Corporate and Enterprise audiences.
Ultimately we want to bring what makes Zopa Bank different – a high level of ease and exceptional value – to these sectors to drive better commercial growth for our partners. This means thinking B2B2C, starting with the end user and working backwards to help our clients and partners build genuinely impactful products. This person will partner closely with our Product and Sales/Commercial teams to deliver strong go-to-market plans and innovative B2B activations to help our products stand out and cut through. Our B2B clients span established retailers, large-scale car dealerships, sector brokers or bigger businesses looking to extend into financial services
Key Responsibilities

  • Develop and execute an innovative approach to product marketing in line with our B2B strategic objectives and growth targets
  • Bring a value proposition approach to every stage of the product lifecycle, so that marketing is embedded into the product development process
  • Synthesise customer research and competitor analysis with a view to how to bring Zopa’s B2B product value to the market in the most effective way
  • Co-create and present compelling features with Product Management and Product Design with consideration to their marketability
  • Elevate the value propositions for each headline and/or new products with the relevant proof points, well-crafted key messaging and associated collateral for Sales/Commercial teams to utilise in pitch decks effectively
  • Develop the go-to-market approach and integrate launch plans – including product naming – for any significant releases or key feature innovations
  • Create and manage content marketing outputs (e.g. white papers, case studies, webinars, blogs) to help engage decision makers and nurture leads
  • Manage our key owned channels and touchpoints (e.g. Zopa.com , landing pages) to improve organic traffic and leads, and leverage email marketing to develop deeper engagement with our target audience
  • Improve our profile with the relevant tradeshows and event presence, as well as partner with our PR team to leverage the right B2B press and social opportunities (e.g. LinkedIn).
  • Manage key activations and coordinate campaigns on a quarterly cycle, partner with the relevant Growth, Marketing and PR specialists to leverage our wider capabilities and channels holistically.

About you, ideally your track record and experience will look something like:

  • You have experience working in B2B product marketing and/or a highly related marketing specialism
  • You ‘speak B2C too’ – AKA are comfortable switching codes between what consumers and end users need vs the commercial goals of a B2B customer
  • You have experience working in and/or for digital product businesses where you can demonstrate how your product marketing skills helped them scale and grow
  • Some fintech experience is preferable but not essential
  • You will have a nice mixture of strategic skillsets (e.g. proposition development) but are also adept in B2B operational marketing tactics (e.g. campaign management and activations)

Your Attitude And Skills Might Look Like

  • You have an end-to-end perspective on marketing and product. You can naturally engage with different functional specialists and subject matter experts quickly
  • You will be highly entrepreneurial by nature with a bias for action. You enjoy getting stuck into new problems every day and have energy to deliver positive outcomes and key results for the business
  • You are a great communicator and actively represent your discipline in the way you tell simple but compelling stories about the product and Zopa experience

We\’re on the move!
Towards the end of 2025 Zopa will be relocating to a brand-new headquarters at 20 Water Street in Canary Wharf. The 44,000 square foot workspace will foster collaboration and inspire creativity for our 900 employees amidst our 2025 growth blitz.
At Zopa we value flexible ways of working.
We value face-to-face collaboration and a good work-life balance. This hybrid role requires you to come to our London office 2-3 days a week.
You\’ll also have the option of working from abroad for up to 120 days a year!* But no matter where you are, we’ll make sure you’ve got everything you need to thrive, both in your work and home life, from day one.

  • Subject to having the right to work in the country of choice

Diversity Statement
Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people. We are made up of nearly 50 nationalities, have a DE&I forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work. Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.

Seniority level

  • Seniority level

    Not Applicable

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing and Sales

  • Industries

    Financial Services, IT Services and IT Consulting, and Banking

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Senior Product Marketing Manager B2B2C employer: Zopa Bank

Zopa Bank is an exceptional employer that champions innovation and collaboration, making it a fantastic place for professionals looking to make a meaningful impact in the finance sector. With a strong focus on employee well-being, flexible working arrangements, and a vibrant culture that celebrates diversity, Zopa empowers its team members to thrive both personally and professionally. As we prepare to move to our new headquarters in Canary Wharf, employees will enjoy a modern workspace designed to inspire creativity and foster teamwork, all while being part of a company recognised as one of the UK's Most Loved Workplaces.
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Contact Detail:

Zopa Bank Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Product Marketing Manager B2B2C

✨Tip Number 1

Familiarise yourself with Zopa's unique value propositions and how they differentiate themselves in the B2B2C market. Understanding their approach to customer-centric banking will help you articulate how your experience aligns with their mission.

✨Tip Number 2

Network with current or former employees of Zopa, especially those in product marketing roles. They can provide valuable insights into the company culture and expectations, which can be beneficial during interviews.

✨Tip Number 3

Stay updated on the latest trends in fintech and B2B marketing. Being able to discuss recent developments or case studies in these areas will demonstrate your passion and knowledge during conversations with the hiring team.

✨Tip Number 4

Prepare to showcase your strategic thinking and operational marketing skills through examples from your past experiences. Highlight how you've successfully developed go-to-market strategies or managed campaigns that align with Zopa's goals.

We think you need these skills to ace Senior Product Marketing Manager B2B2C

B2B Product Marketing
Value Proposition Development
Customer Research Analysis
Competitor Analysis
Go-to-Market Strategy
Content Marketing
Campaign Management
Stakeholder Engagement
Cross-Functional Collaboration
Digital Marketing
Communication Skills
Entrepreneurial Mindset
Project Management
Presentation Skills
Understanding of Financial Services

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior Product Marketing Manager B2B2C role at Zopa Bank. Tailor your application to highlight how your experience aligns with their needs.

Craft a Compelling CV: Your CV should clearly showcase your relevant experience in B2B product marketing. Use specific examples that demonstrate your strategic skills and operational marketing tactics, particularly in digital product businesses.

Write a Strong Cover Letter: In your cover letter, express your enthusiasm for Zopa Bank and its mission. Highlight your entrepreneurial spirit and ability to engage with different teams, as well as your knack for storytelling in marketing.

Showcase Relevant Achievements: Include quantifiable achievements in your application that reflect your impact in previous roles. This could be successful campaigns you've led or growth metrics you've influenced, especially in B2B contexts.

How to prepare for a job interview at Zopa Bank

✨Understand Zopa's Unique Value Proposition

Before the interview, make sure you grasp what sets Zopa apart in the finance sector. Familiarise yourself with their customer-centric approach and how they aim to redefine banking. This will help you articulate how your skills can contribute to their mission.

✨Showcase Your B2B2C Experience

Be prepared to discuss your previous experience in B2B product marketing, especially how you've successfully navigated the balance between B2B and B2C needs. Highlight specific examples where your strategies led to measurable outcomes.

✨Prepare for Collaborative Scenarios

Since the role involves working closely with Product Management and Sales teams, think of examples where you've successfully collaborated across departments. Be ready to discuss how you can foster teamwork to develop compelling product propositions.

✨Demonstrate Your Entrepreneurial Spirit

Zopa values individuals who are proactive and enjoy tackling new challenges. Share instances where you've taken initiative or led projects that required innovative thinking. This will show that you're a good fit for their dynamic environment.

Senior Product Marketing Manager B2B2C
Zopa Bank

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