At a Glance
- Tasks: Analyse data to optimise marketing strategies and drive growth at Zopa.
- Company: Join a diverse and innovative team at Zopa, a leading fintech company.
- Benefits: Flexible working, competitive salary, and opportunities for professional development.
- Other info: Collaborate across teams and enjoy a hybrid work model with global flexibility.
- Why this job: Make a real impact by turning data into actionable insights in a dynamic environment.
- Qualifications: Strong analytical skills, experience with SQL, and a passion for marketing.
The predicted salary is between 55000 - 65000 £ per year.
We are looking for a Senior Marketing Analyst to join our Customer team. This role sits at the centre of how we evolve Zopa’s marketing function to a high‑performing growth engine.
Responsibilities
- Generate key insight from internal and external data sources and tooling to inform, refine and optimise marketing channel strategies.
- Pair with marketing managers and specialists to design, implement and evaluate A/B and multivariate testing across customer journeys (e.g. onboarding, engagement, retention, cross‑sell).
- Model and forecast the impact of changes that you are driving through analysis.
- Own the development of a structured incrementality testing framework.
- Contribute to attribution, cross‑product and lifecycle analytics, looking horizontally across engagement, retention and cross‑sell rather than purely at individual journeys.
- Take on ownership of analytical projects and identify new and exciting growth and engagement opportunities through analysis.
- Monitor key marketing metrics to understand how the function is performing and regularly present this to marketing managers and senior stakeholders.
Qualifications
- Have a broad understanding across multiple marketing channels and domains, alongside deep expertise in a specific marketing area (e.g. CRM, Paid Search, SEO, etc).
- Be highly analytical with excellent attention to detail, and have experience working with large datasets and campaign performances.
- Have a strong quantitative background and be naturally curious about turning data into insight to make decisions.
- Have experience using SQL and/or Natural Language Query (NLQ).
- Can communicate insights succinctly, stick to key results and influence upwards, downwards and sideways.
- Build strong relationships and collaborate effectively across teams; constructively challenge assumptions and decisions when needed while maintaining respect and empathy for others.
- Be proactive and self‑motivated, with judgement to know when to seek support while taking ownership and driving work forward independently.
- Have a growth mindset and be on the lookout for new learning opportunities and strive to stay at the cutting edge.
- Have experience working in cross‑functional teams with many skillsets coming together to make products and customer journeys.
Desired Extras
- Exposure to Python or statistical analysis.
- Experience with BI tools such as Tableau, Looker or Power BI.
- Understanding of customer segmentation or experimentation frameworks.
Working Conditions
At Zopa we value flexible ways of working. This hybrid role requires you to come to our London office 2–3 days a week. You also have the option of working from abroad for up to 120 days a year, subject to having the right to work in the country of your choice.
Diversity Statement
Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people. We are made up of nearly 50 nationalities and have a DE&I forum of Zopians wanting to make a difference. Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.
Senior Marketing Analyst employer: Zopa Bank
At Zopa, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Senior Marketing Analyst, you will have the opportunity to collaborate with diverse teams in our vibrant London office, while enjoying flexible working arrangements that support your work-life balance. With a strong emphasis on employee growth and development, we encourage continuous learning and provide the tools necessary for you to thrive in your career, making Zopa a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Analyst
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zopa Bank and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zopa Bank are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zopa Bank on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zopa Bank. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Analyst
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zopa Bank. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zopa Bank:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zopa Bank’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zopa Bank
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zopa Bank will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zopa Bank, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
