At a Glance
- Tasks: Create and optimise web content to enhance user experience and drive conversions.
- Company: Join Zopa, a diverse and innovative fintech company in London.
- Benefits: Enjoy a hybrid work model, competitive salary, and strong work-life balance.
- Other info: Be part of a vibrant culture that values diversity and personal growth.
- Why this job: Make a real impact on web performance while collaborating with creative teams.
- Qualifications: Strong writing skills, SEO knowledge, and experience with analytics tools required.
The predicted salary is between 50000 - 65000 £ per year.
You'll write, improve and optimise web content across the Zopa website, including landing pages, homepage content, support pages and acquisition journeys.
You'll partner with SEO and GEO specialists to improve visibility across search engines and large language models.
You'll use GA4, Hotjar, Apps Flyer and BI dashboards to identify opportunities and improve page performance.
You'll create and optimise landing pages for both organic and paid traffic.
You'll brief design and creative teams on new CMS modules, imagery and content structures.
You'll audit and improve existing website content, identifying opportunities to simplify, consolidate or optimise.
You'll work closely with product, engineering, product marketing, design and brand teams to improve web-to-app journeys and customer conversion.
You'll contribute ideas for testing and optimisation based on user behaviour and performance insights.
Key Responsibilities
- Write, improve and optimise web content across the website.
- Partner with SEO and GEO specialists to enhance search engine visibility.
- Analyze GA4, Hotjar, Apps Flyer and BI dashboards to identify performance opportunities.
- Create and optimise landing pages for organic and paid traffic.
- Brief design and creative teams on CMS modules, imagery and content structures.
- Audit and improve existing website content, simplifying and consolidating as needed.
- Collaborate with product, engineering, marketing and design to improve web-to-app journeys and conversion.
- Propose testing and optimisation ideas based on user behaviour and performance insights.
Qualifications
- Excellent writer and editor with strong editorial judgement and a portfolio of high-performing web content.
- Hands-on experience using GA4 and behavioural analytics tools such as Hotjar.
- Experience with SEO principles and excited by AI-driven discovery and GEO.
- Strong data-driven decision making skills.
- Experience in B2C environments, ideally high-consideration service businesses.
- Focus on outcomes and performance rather than outputs alone.
- Confident working cross-functionally with product, engineering, marketing and design teams.
- Comfortable challenging briefs and functioning in fast-moving environments.
- Senior IC role with high autonomy.
- Work Arrangements
This hybrid role requires presence in our London office 2-3 days a week, with the option to work from abroad for up to 120 days a year.
Benefits and Work-Life Balance
Face-to-face collaboration and good work-life balance are valued. You will have all the support to thrive in both work and home life from day one.
DEI and EEO Statement
Subject to having the right to work in the country of choice, Zopa is proud to offer a workplace free from discrimination.
Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people.
We are made up of nearly 50 nationalities, have a DE&I forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work.
Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.
Hiring Process and AI Use
At Zopa, AI is part of how we work every day.
Behavioural and competency-based interviews focus on real experiences and judgments; AI-generated answers are not acceptable in these conversations.
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