At a Glance
- Tasks: Lead product marketing strategies and shape compelling narratives for Zopa's innovative products.
- Company: Join Zopa, a forward-thinking fintech company with a collaborative spirit.
- Benefits: Enjoy competitive pay, flexible working options, and opportunities for professional growth.
- Other info: Be part of a dynamic team with exciting challenges and career advancement opportunities.
- Why this job: Make a real impact by driving product success and engaging customers in meaningful ways.
- Qualifications: Experience in product marketing and strong collaboration skills are essential.
The predicted salary is between 50000 - 65000 £ per year.
Overview As our Product Marketing Lead you’ll set the direction for how one or more of Zopa’s product domains show up in the market, shaping propositions, narratives and go-to-market strategies that drive meaningful customer and commercial impact.
You will report into the Head of Product Marketing and collaborate with Product Directors, and senior stakeholders across Marketing, Growth, Design, Content and Comms.
This is a high‑impact role at the intersection of strategy and craft, combining direction with hands‑on execution when required.
Responsibilities Own the end‑to‑end product marketing strategy for a complex product domain or portfolio, aligned to business KPIs and product strategy.
Define clear positioning, propositions and messaging frameworks that scale across products, features and customer journeys.
Act as the senior product marketing voice in product strategy discussions, prioritising work with a data‑led perspective on the roadmap.
Partner deeply with Product and Design; embed with Product Directors and Design Leads to ensure products are marketable by design.
Co‑create and stress‑test feature concepts, value propositions and customer narratives before build.
Help teams navigate trade‑offs between customer value, differentiation, complexity and speed.
Lead go‑to‑market at scale and manage high‑stakes or high‑complexity launches end‑to‑end, shaping the GTM approach.
Partner with Growth, Performance Marketing, CRM, Brand
