At a Glance
- Tasks: Drive customer growth through innovative digital marketing strategies across multiple platforms.
- Company: Join Zopa, a pioneering fintech redefining banking with a customer-first approach.
- Benefits: Enjoy a competitive salary, flexible working options, and a vibrant team culture.
- Other info: Collaborate with diverse teams and enjoy opportunities for personal and professional growth.
- Why this job: Make a real impact in a fast-paced environment while shaping the future of performance marketing.
- Qualifications: Experience in managing performance marketing campaigns and strong analytical skills required.
The predicted salary is between 49500 - 60500 £ per year.
Responsibilities and Requirements
- Shape how we invest across digital acquisition channels, audiences and creative strategies, helping decide where and how we scale customer growth most effectively.
- Play a hands-on role in delivering Zopa's performance marketing strategy across channels including Meta, Google, Apple Search Ads, Tik Tok, Reddit, Programmatic and emerging platforms.
- Own the day-to-day running of campaigns, from optimisation and pacing through to forecasting and performance reporting, ensuring campaigns are continually improving and delivering against targets.
- Experiment with new creative approaches, messaging and audience strategies to understand what resonates most with customers and drives stronger performance over time.
- Help drive customer growth while balancing CAC, LTV, payback and wider commercial goals, with an immediate focus on scaling Current Account acquisition.
- Dive into performance data on a daily basis using tools such as Excel, Apps Flyer, Firebase and Tableau to uncover insights, spot trends and identify opportunities for further growth.
- Work closely with teams across Product, Analytics, Finance, Creative and Brand, ensuring acquisition activity aligns with broader business priorities and customer goals.
- Build strong relationships with agency and external partners, helping maintain a high bar for execution, accountability and commercial impact.
- Support the growth of a significant and rapidly scaling marketing budget, currently around £1m per quarter, with the opportunity to help shape how we scale investment over the coming years.
- Contribute to building the future of Performance Marketing at Zopa, helping define the structure, tooling and ways of working as the function continues to grow and evolve.
- You have recent, hands-on experience managing performance marketing campaigns and are genuinely happy to stay close to the operational detail.
- You have managed campaigns across more than one performance platform, such as Meta, Google, Apple Search Ads, Tik Tok, Reddit or Programmatic.
- You have strong mobile-first acquisition experience and understand the difference between web and app-based customer journeys.
- You are confident working with data, using tools such as Excel, Apps Flyer, Firebase, Looker, Tableau or similar.
- You understand mobile attribution and measurement, including platforms such as Apps Flyer, Adjust or similar.
- You are commercially minded and comfortable optimising towards CAC, LTV and growth targets.
- You understand how creative performance influences acquisition and enjoy testing messaging, formats and customer angles.
- You are able to communicate performance trends clearly, translating data into actionable insights while effectively highlighting risks and opportunities to senior stakeholders.
- You are organised, proactive and comfortable working in a fast-moving environment.
- Added bonus
- Experience in fintech, banking, regulated industries or app-first consumer products.
- Experience scaling subscription-based or mobile-first products.
- Experience managing agencies or external media partners.
- Knowledge of incrementality testing, attribution modelling or App Store Optimisation.
- Experience with landing page optimisation or experimentation tools.
- Experience managing influencer performance campaigns across You Tube, Tik Tok or Meta.
- Experience using AI tools to improve operational efficiency or campaign workflows.
We started our journey back in 2005, building the first ever peer-to-peer lending company.
Fast forward to 2020 and we launched Zopa Bank.
A bank that listens to what our customers don't like about finance and does the opposite.
We're redefining what it feels like to work in finance.
Our vision for a new era of banking puts people front and centre - we've built a business that empowers everyone to aim high, every day, to move finance forward.
Find out more about our fantastic offerings at Zopa. com!
We're incredibly proud of our achievements and none of it would be possible without the amazing team here.
It's not just industry awards we're winning, we've also been named in the top three UK's Most Loved Workplaces.
If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you'll thrive here at Zopa, so join us, and make it count.
Want to see us in action?
Follow us on Instagram @zopalife The team: The Performance Marketing team at Zopa is responsible for driving measurable customer growth through digital acquisition.
We are a relatively new function with a big remit, clear commercial targets and significant opportunity to shape how performance marketing scales across the business.
Right now, the focus is on scaling Zopa's Current Account through strategic, data-driven acquisition.
You'll partner cross-functionally with stakeholders across marketing, product, analytics, creative and brand, alongside external agency partners, to shape and optimise growth initiatives.
This role is well suited to someone who combines strategic thinking with strong executional rigour, and enjoys using insight, experimentation and performance data to influence decisions and drive measurable impact., We value face-to-face collaboration and a good work-life balance.
This hybrid role requires you to come to our London office 2-3 days a week.
You'll also have the option of working from abroad for up to 120 days a year!
But no matter where you are, we'll make sure you've got everything you need to thrive, both in your work and home life, from day one.
- Subject to having the right to work in the country of choice
- Diversity Statement
Zopa is proud to offer a workplace free from discrimination.
Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people.
We are made up of nearly 50 nationalities, have a DE&I forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work.
Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.
Our approach to AI in interviews At Zopa, AI isn't something we're testing out - it's part of how we work every day.
As a proud partner of Jobs 2030, we're committed to building AI fluency across our workforce, and we expect Zopians to use AI as part of how they do their jobs.
Because of that, we want to be transparent about how we think about AI use during our hiring process.
Behavioural and competency-based interviews: please don't use AI.
These conversations are designed to understand you - your experiences, your judgment, and how you've approached real situations.
An AI-generated answer can't tell us that.
We value the contributions from all employees across age groups, genders, ethnicity, religion, sexual orientation, and those with disabilities.
We believe you are an essential, valuable, and worthy member of the workforce.
We are dedicated to building a society that is inclusive, accessible and supports those in need of assistance.
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Performance Marketing Manager employer: Zopa Bank Limited
Zopa is an exceptional employer that prioritises a collaborative and ambitious work culture, where risk management is seen as a competitive advantage rather than a hindrance. With a strong focus on employee well-being, you will enjoy a good work-life balance and the flexibility to work from abroad for up to 120 days a year. The company fosters diversity and inclusion, ensuring that every employee can bring their authentic self to work while benefiting from opportunities for professional growth in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zopa Bank Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zopa Bank Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zopa Bank Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zopa Bank Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zopa Bank Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zopa Bank Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zopa Bank Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zopa Bank Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zopa Bank Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zopa Bank Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
