At a Glance
- Tasks: Transform data into actionable insights and optimise marketing strategies.
- Company: Join Zopa, a forward-thinking company that values creativity and collaboration.
- Benefits: Enjoy a hybrid working model and the flexibility to work abroad.
- Other info: Diverse and inclusive workplace with opportunities for continuous learning.
- Why this job: Be at the heart of Zopa's marketing evolution and drive real growth.
- Qualifications: Strong analytical skills and experience with large datasets are essential.
The predicted salary is between 50000 - 60000 £ per year.
Our analysts are a mix of creative problem solvers and number whizzes with a passion for translating numbers into business opportunities and delivering insights to drive decision‑making. They are strong communicators who can tell stories with data to both technical and non‑technical stakeholders. We are currently looking for a Senior Marketing Analyst to join our Customer team. This role sits at the centre of how we evolve Zopa's marketing function to a high‑performing growth engine.
Responsibilities
- Generate key insight from internal and external data sources and tooling to inform, refine and optimise marketing channel strategies.
- Pair with marketing managers and specialists to design, implement and evaluate A/B and multivariate testing across customer journeys (e.g. onboarding, engagement, retention and cross‑sell).
- Model and forecast the impact of changes that you are driving through analysis.
- Own the development of a structured incrementality testing framework.
- Contribute to attribution, cross‑product and lifecycle analytics, looking horizontally across engagement, retention and cross‑sell rather than purely at individual journeys.
- Take ownership of analytical projects and identify new and exciting growth and engagement opportunities through analysis.
- Monitor key marketing metrics to understand how the function is performing and regularly present this to marketing managers and senior stakeholders.
Qualifications
- Extensive analytical experience and excellent attention to detail, working with large datasets and campaign performances.
- Strong quantitative background and natural curiosity about turning data into insight to support decision‑making.
- Experience using SQL and/or Natural Language Query (NLQ).
- Ability to communicate insights succinctly, focus on key results and influence at all levels.
- Strong relationship building and cross‑team collaboration, comfortable challenging assumptions when needed while maintaining respect and empathy.
- Proactive, self‑motivated, with the judgement to know when to seek support and drive work forward independently.
- Growth mindset and continuous learning orientation.
- Experience working in cross‑functional teams with diverse skillsets to develop products and customer journeys.
Bonus
- Exposure to Python or statistical analysis.
- Experience with BI tools such as Tableau, Looker or Power BI.
- Understanding of customer segmentation or experimentation frameworks.
Benefits
- Hybrid working model: come to our London office 2‑3 days a week and work from abroad for up to 120 days a year.
Diversity Statement
Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture. We welcome applicants from all backgrounds and provide reasonable adjustments if required.
Marketing Analyst employer: Zopa Bank Limited
Zopa is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity meets analytical prowess. As a Senior Marketing Analyst, you will thrive in a hybrid working environment, enjoying the flexibility to work from our vibrant London office and even abroad for part of the year. With a strong emphasis on employee growth, collaboration, and diversity, Zopa empowers its team members to turn data into impactful business insights while contributing to a high-performing marketing function.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analyst
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zopa Bank Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zopa Bank Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zopa Bank Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zopa Bank Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Analyst
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zopa Bank Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zopa Bank Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zopa Bank Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zopa Bank Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zopa Bank Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zopa Bank Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
