At a Glance
- Tasks: Create and optimise web content to enhance user experience and drive conversions.
- Company: Join Zopa, a diverse and innovative company focused on collaboration and growth.
- Benefits: Enjoy flexible working, competitive salary, and the option to work abroad for 120 days a year.
- Other info: Dynamic hybrid role with excellent opportunities for personal and professional development.
- Why this job: Make a real impact on web performance while working with cutting-edge technology and a talented team.
- Qualifications: Strong writing skills, data-driven decision-making, and familiarity with SEO and analytics tools.
The predicted salary is between 50000 - 60000 € per year.
A day in the life: You’ll write, improve and optimise web content across the Zopa website, including landing pages, homepage content, support pages and acquisition journeys. You’ll partner with SEO and GEO specialists to improve visibility across search engines and large language models. You’ll use GA4, Hotjar, AppsFlyer and BI dashboards to identify opportunities and improve page performance. You’ll create and optimise landing pages for both organic and paid traffic. You’ll brief design and creative teams on new CMS modules, imagery and content structures. You’ll audit and improve existing website content, identifying opportunities to simplify, consolidate or optimise. You’ll work closely with product, engineering, product marketing, design and brand teams to improve web-to-app journeys and customer conversion. You’ll contribute ideas for testing and optimisation based on user behaviour and performance insights.
About you: You’re an excellent writer and editor with strong editorial judgement and a portfolio of high-performing web content. You’re comfortable using data to make decisions and have hands-on experience with GA4 and behavioural analytics tools like Hotjar. You understand how web content drives acquisition and conversion. You’re familiar with SEO principles and excited by the evolution of AI-driven discovery and GEO. You think about outcomes, not just outputs, and care deeply about performance. You’re confident working cross-functionally with product, engineering, marketing and design teams. You’re comfortable challenging briefs and operating in a fast-moving environment. You have experience working in B2C environments, ideally within high-consideration service businesses. You’re happy in a hands-on Senior IC role with a high level of autonomy.
At Zopa we value flexible ways of working. We value face-to-face collaboration and a good work-life balance. This hybrid role requires you to come to our London office 2-3 days a week. You’ll also have the option of working from abroad for up to 120 days a year! But no matter where you are, we’ll make sure you’ve got everything you need to thrive, both in your work and home life, from day one.
Diversity Statement: Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people. We are made up of nearly 50 nationalities, have a DE&I forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work. Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.
Senior Web Content Manager in London employer: Zopa Bank Limited
At Zopa, we pride ourselves on being an exceptional employer that champions flexibility and collaboration. Our vibrant London office fosters a culture of innovation and inclusivity, where employees are empowered to take ownership of their work while enjoying a healthy work-life balance. With opportunities for professional growth and the unique benefit of working remotely from abroad for up to 120 days a year, Zopa is committed to supporting your career journey in a dynamic and diverse environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Web Content Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Zopa. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your web content prowess. It’s a great way to demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and showcasing your knowledge of SEO and analytics tools. We want to see how you think and solve problems!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Senior Web Content Manager in London
Some tips for your application 🫡
Show Off Your Writing Skills:As a Senior Web Content Manager, your writing prowess is key! Make sure to showcase your best work in your portfolio. Highlight pieces that demonstrate your ability to create engaging and high-performing web content.
Data-Driven Decisions Matter:We love candidates who can use data to back up their decisions. Mention your experience with tools like GA4 and Hotjar in your application. Show us how you've used data to improve content performance in the past!
Familiarity with SEO is a Must:Since you'll be working closely with SEO specialists, it's important to highlight your understanding of SEO principles. Share examples of how you've optimised content for search engines and improved visibility in your previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application and get to know you better. Plus, it shows you're keen on joining our team at Zopa!
How to prepare for a job interview at Zopa Bank Limited
✨Showcase Your Writing Skills
As a Senior Web Content Manager, your writing and editing skills are crucial. Bring along samples of your best web content that demonstrate your ability to engage audiences and drive conversions. Be ready to discuss the thought process behind your work and how it aligns with SEO principles.
✨Familiarise Yourself with Data Tools
Since you'll be using tools like GA4 and Hotjar, make sure you’re comfortable discussing how you've used these in past roles. Prepare examples of how data has influenced your content decisions and led to improved performance. This will show your analytical side and your understanding of user behaviour.
✨Understand Cross-Functional Collaboration
You’ll be working closely with various teams, so be prepared to talk about your experience collaborating with product, engineering, and design teams. Share specific examples of how you’ve successfully navigated challenges in a fast-paced environment and contributed to team goals.
✨Emphasise Your Adaptability
Zopa values flexibility and adaptability, so highlight your ability to thrive in changing environments. Discuss any experiences where you’ve had to pivot quickly or challenge briefs effectively. This will demonstrate that you can handle the dynamic nature of the role while still focusing on outcomes.
