At a Glance
- Tasks: Transform data into actionable insights and optimise marketing strategies.
- Company: Join Zopa, a forward-thinking company with a focus on diversity and innovation.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and explore exciting growth opportunities.
- Why this job: Be at the heart of Zopa's marketing evolution and drive impactful decisions.
- Qualifications: Strong analytical skills, experience with SQL, and a passion for storytelling with data.
The predicted salary is between 50000 - 60000 £ per year.
Our analysts are a mix of creative problem solvers and number whizzes with a passion for translating numbers into business opportunities and delivering insights to drive decision‑making. They are strong communicators who can tell stories with data to both technical and non‑technical stakeholders. We are currently looking for a Senior Marketing Analyst to join our Customer team. This role sits at the centre of how we evolve Zopa's marketing function to a high‑performing growth engine.
Responsibilities
- Generate key insight from internal and external data sources and tooling to inform, refine and optimise marketing channel strategies.
- Pair with marketing managers and specialists to design, implement and evaluate A/B and multivariate testing across customer journeys (e.g. onboarding, engagement, retention and cross‑sell).
- Model and forecast the impact of changes that you are driving through analysis.
- Own the development of a structured incrementality testing framework.
- Contribute to attribution, cross‑product and lifecycle analytics, looking horizontally across engagement, retention and cross‑sell rather than purely at individual journeys.
- Take ownership of analytical projects and identify new and exciting growth and engagement opportunities through analysis.
- Monitor key marketing metrics to understand how the function is performing and regularly present this to marketing managers and senior stakeholders.
Qualifications
- Extensive analytical experience and excellent attention to detail, working with large datasets and campaign performances.
- Strong quantitative background and natural curiosity about turning data into insight to support decision‑making.
- Experience using SQL and/or Natural Language Query (NLQ).
- Ability to communicate insights succinctly, focus on key results and influence at all levels.
- Strong relationship building and cross‑team collaboration, comfortable challenging assumptions when needed while maintaining respect and empathy.
- Proactive, self‑motivated, with the judgement to know when to seek support and drive work forward independently.
- Growth mindset and continuous learning orientation.
- Experience working in cross‑functional teams with diverse skillsets to develop products and customer journeys.
- Subject to having the right to work in the country of choice.
Bonus
- Exposure to Python or statistical analysis.
- Experience with BI tools such as Tableau, Looker or Power BI.
- Understanding of customer segmentation or experimentation frameworks.
Benefits
- Hybrid working model: come to our London office 2‑3 days a week and work from abroad for up to 120 days a year.
Diversity Statement
Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture. We welcome applicants from all backgrounds and provide reasonable adjustments if required.
Marketing Analyst in London employer: Zopa Bank Limited
Zopa is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity meets analytical prowess. With a hybrid working model allowing flexibility between the London office and remote work, employees enjoy a supportive environment that encourages professional growth and collaboration across diverse teams. The company's commitment to diversity and continuous learning ensures that every team member can thrive while contributing to innovative marketing strategies that drive meaningful business outcomes.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analyst in London
✨Tip Number 1
Network like a pro! Reach out to current or former employees on LinkedIn, and don’t be shy about asking for a chat. They can give you the inside scoop on what it’s really like to work at Zopa and might even put in a good word for you.
✨Tip Number 2
Prepare for your interview by brushing up on your data storytelling skills. Think of examples where you've turned complex data into actionable insights. We want to see how you can communicate effectively with both technical and non-technical folks!
✨Tip Number 3
Show off your analytical prowess! Be ready to discuss your experience with SQL and any BI tools you’ve used. We love candidates who can demonstrate their ability to generate insights from data, so bring your A-game!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Zopa.
We think you need these skills to ace Marketing Analyst in London
Some tips for your application 🫡
Show Your Analytical Skills:Make sure to highlight your analytical experience in your application. We want to see how you've worked with large datasets and turned numbers into actionable insights. Use specific examples to demonstrate your problem-solving skills!
Communicate Clearly:Since we value strong communication, ensure your application tells a clear story about your experiences. Whether it's through your CV or cover letter, make it easy for us to understand how you can influence decision-making with data.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific requirements of the Marketing Analyst role. Show us how your skills align with our needs and what makes you a great fit for our team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Zopa Bank Limited
✨Know Your Numbers
As a Marketing Analyst, you'll be expected to work with large datasets. Brush up on your SQL skills and be ready to discuss how you've used data to drive insights in past roles. Prepare examples of how you've turned numbers into actionable strategies.
✨Tell a Compelling Story
You need to communicate insights effectively to both technical and non-technical stakeholders. Practice summarising complex data into clear, concise narratives. Think about how you can present your findings in a way that resonates with different audiences.
✨Show Your Collaborative Spirit
This role involves working closely with marketing managers and specialists. Be prepared to discuss your experience in cross-functional teams. Highlight instances where you've successfully collaborated to achieve common goals or challenged assumptions respectfully.
✨Demonstrate Your Growth Mindset
Zopa values continuous learning and a proactive approach. Share examples of how you've sought out new knowledge or skills in your career. Discuss any recent projects where you took the initiative to drive improvements or explore new opportunities.
