At a Glance
- Tasks: Lead a team to shape Marketing Analytics and drive impactful business decisions.
- Company: Join Zopa, a dynamic fintech company focused on innovation and growth.
- Benefits: Enjoy hybrid work, competitive salary, and the chance to work abroad for 120 days a year.
- Other info: Diverse workplace culture with opportunities for personal and professional development.
- Why this job: Be at the forefront of marketing analytics and influence real business growth.
- Qualifications: Experience in Marketing Analytics and strong leadership skills required.
The predicted salary is between 59576 - 70089 £ per year.
Marketing Analytics is becoming an increasingly important capability within the business, and this role will play a key part in shaping what that function looks like over the coming years. This is a really exciting opportunity to join at a pivotal point in the team's evolution. You’ll help shape how Marketing, CRM and Growth teams use analytics to make better decisions about customer acquisition, engagement, experimentation and marketing investment, while leading a growing team and influencing decisions that directly impact business growth. Rather than inheriting a fully mature function, you’ll help build capability, improve ways of working and establish Marketing Analytics as a strategic capability that informs growth strategy, customer value and investment decisions across the business.
Responsibilities
- Partner with senior stakeholders to solve complex marketing and growth challenges
- Translate strategic business questions into analytical work that drives action
- Lead, coach and develop a team of four Marketing Analysts
- Guide measurement approaches across acquisition, CRM and growth activity
- Build a strong measurement and attribution approach for an increasingly complex multi‑channel acquisition approach
- Define and champion the long‑term vision and strategy for Marketing Analytics, ensuring the function evolves to support Zopa’s growth ambitions and changing marketing landscape
- Improve the maturity of Marketing Analytics frameworks, processes and capabilities
- Influence decisions relating to customer acquisition, growth and marketing effectiveness
- Build strong relationships across Marketing, Growth and Analytics teams as well as broader product stakeholders
- Ensure analytical outputs are commercially impactful and actionable
- Maintain high standards of analytical quality and rigour
Qualifications
- Strong experience in Marketing Analytics, Growth Analytics, Customer Analytics or a closely related field, with an exposure to a broad range of marketing measurement requirements across the funnel
- Deep domain expertise and understanding of the unique challenges of marketing measurement and performance analytics
- Proven track record of leading analysts and you enjoy coaching, mentoring and developing teams
- Ability to operate comfortably between strategic conversations and analytical detail
- Experience improving the maturity of analytics functions rather than simply maintaining established processes
- A strong problem solver who can break down complex business questions into practical analytical approaches
- You can build credibility with senior stakeholders across both marketing and analytics functions
- You bring enough technical depth to challenge thinking, review analytical approaches and maintain analytical standards
- Comfortable working in an environment that is still evolving and where there is opportunity to shape the future direction
Bonus qualifications
- Background in marketing or media agency environments
- Exposure to customer acquisition attribution, CRM, next best action / lifetime value modelling
- Experience with multi‑touch attribution and marketing mix modelling to enhance effectiveness
- Track record leading analytics transformation or maturity improvement programmes
- Experience operating in fast‑growing organisations where analytics capabilities are still being established
- Financial services or fintech exposure
- Familiarity with AI‑enabled analytics approaches and tools
Benefits
We value face‑to‑face collaboration and a good work‑life balance. This hybrid role requires you to come to our London office 2‑3 days a week. You’ll also have the option of working from abroad for up to 120 days a year! But no matter where you are, we’ll make sure you’ve got everything you need to thrive, both in your work and home life, from day one. *Subject to having the right to work in the country of choice
Diversity Statement
Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives and backgrounds leads to better products for our customers and a unique company culture for our people. We are made up of nearly 50 nationalities, have a DEIP forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work. Our approach to DEI is reflected in our hiring process so please let us know if you require any reasonable adjustments.
Head of Marketing Analytics in London employer: Zopa Bank Limited
Zopa is an exceptional employer that prioritises a collaborative work culture and offers a strong focus on employee growth and development. As the Head of Marketing Analytics, you will have the unique opportunity to shape a pivotal function within a fast-evolving environment, while enjoying the flexibility of hybrid working and the chance to work abroad for up to 120 days a year. With a commitment to diversity and inclusion, Zopa fosters a workplace where every individual can thrive and contribute to meaningful business growth.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing Analytics in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zopa Bank Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zopa Bank Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zopa Bank Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Zopa Bank Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing Analytics in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zopa Bank Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zopa Bank Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zopa Bank Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zopa Bank Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zopa Bank Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zopa Bank Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
