At a Glance
- Tasks: Lead app growth strategies across channels and coordinate with cross-functional teams.
- Company: Join a dynamic, multinational team at a leading e-commerce company.
- Benefits: Enjoy hybrid working, development opportunities, and discounts on products.
- Other info: Work from various locations and embrace a culture of diversity and inclusion.
- Why this job: Make a real impact on app growth while collaborating with diverse teams.
- Qualifications: Experience in growth marketing, strong communication skills, and a strategic mindset.
The predicted salary is between 60000 - 80000 £ per year.
We're seeking a Senior App Growth Marketing Manager to drive our app's growth across multiple channels in a dynamic matrix organization. This role focuses on strategic coordination rather than direct execution, emphasizing cross‑functional leadership, data‑driven strategies for User Acquisition, Retention, and Monetization, plus ownership of key frameworks and budgets.
Key Responsibilities
- Coordinate app growth across channels (e.g., Paid, Organic) owned by marketing teams; provide horizontal leadership without direct authority in matrix structures.
- Single Point of Contact between Business and Product: collect and prioritize requests for product development.
- Own measurement & reporting frameworks, including full ownership of MMP tool AppsFlyer with data analysis, A/B testing, and KPI tracking (e.g., CAC, LTV, Retention).
- Build App Center of Excellence to develop expertise in functional areas for executing the Growth Plan.
- Manage full App Marketing & Promo Budgets; lead commercial plan for UA, Retention/Engagement, and Web2App Migration.
Qualifications
- Several years in Growth Marketing roles, ideally in E‑Commerce/Apps, with proven success in performance optimization, cross‑functional coordination, and tools like AppsFlyer.
- Strong communication, stakeholder management, and structured working to align teams, prioritize initiatives, and drive growth in complex environments—no need to be a technical app development expert.
- Strategic, hands‑on mindset with passion for scalable growth; fluent English, German a plus.
Benefits & Working Conditions
- Headquartered in Munich with offices across Madrid, Kraków, Wrocław, London and Vienna, you’ll collaborate with a multinational team.
- We offer hybrid working (60% office, 40% home) and an option to work 20 days abroad in approved countries.
- You’ll also receive development opportunities, excellent training and support, wellbeing offers, subsidised transport or bike leasing, and a 20% discount across all our products.
Equal Opportunity Statement
zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
Senior App Growth Strategy Lead – Cross-Channel employer: zooplus
At zooplus, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters collaboration and innovation across our multinational teams. With a strong focus on employee development, we provide excellent training opportunities, hybrid working arrangements, and unique benefits such as the chance to work abroad and a generous discount on our products, making it a rewarding place for those looking to make a meaningful impact in the app growth marketing space.
StudySmarter Expert Advice🤫
We think this is how you could land Senior App Growth Strategy Lead – Cross-Channel
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in growth marketing. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its app growth strategies. Be ready to discuss how your experience aligns with their goals—this shows you're genuinely interested!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Senior App Growth Strategy Lead – Cross-Channel
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in growth marketing, especially in e-commerce or apps. We want to see how your skills align with our needs, so don’t hold back on showcasing your achievements!
Showcase Your Data Skills:Since this role involves a lot of data-driven strategies, be sure to mention your experience with tools like AppsFlyer. We love seeing how you've used data analysis to drive user acquisition and retention in your previous roles.
Highlight Cross-Functional Leadership:This position requires strong coordination across teams, so share examples of how you've successfully led projects without direct authority. We’re looking for those standout moments where you’ve brought teams together to achieve a common goal.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows us you’re keen to join the StudySmarter team!
How to prepare for a job interview at zooplus
✨Know Your Growth Metrics
Familiarise yourself with key performance indicators like CAC, LTV, and Retention rates. Be ready to discuss how you've used these metrics in past roles to drive app growth and make data-driven decisions.
✨Showcase Cross-Functional Leadership
Prepare examples of how you've successfully coordinated with different teams without direct authority. Highlight your ability to align stakeholders and prioritise initiatives in a matrix organisation.
✨Master the Tools
Get comfortable with AppsFlyer and any other relevant tools mentioned in the job description. Be prepared to discuss your experience with A/B testing and how you’ve leveraged these tools for performance optimisation.
✨Communicate Your Strategic Mindset
Articulate your strategic approach to app growth. Share specific instances where your hands-on mindset led to scalable growth, and don’t forget to express your passion for driving results in complex environments.
