At a Glance
- Tasks: Drive app growth through strategic coordination and data-driven marketing strategies.
- Company: Join a dynamic, multinational team at a leading e-commerce company.
- Benefits: Enjoy hybrid working, development opportunities, and discounts on products.
- Other info: Work from various locations and embrace a culture of diversity and inclusion.
- Why this job: Make a real impact on app growth while collaborating with diverse teams.
- Qualifications: Experience in Growth Marketing, strong communication skills, and a passion for scalable growth.
The predicted salary is between 60000 - 80000 £ per year.
We're seeking a Senior App Growth Marketing Manager to drive our app's growth across multiple channels in a dynamic matrix organization. This role focuses on strategic coordination rather than direct execution, emphasizing cross‑functional leadership, data‑driven strategies for User Acquisition, Retention, and Monetization, plus ownership of key frameworks and budgets.
Key Responsibilities
- Coordinate app growth across channels (e.g., Paid, Organic) owned by marketing teams; provide horizontal leadership without direct authority in matrix structures.
- Single Point of Contact between Business and Product: collect and prioritize requests for product development.
- Own measurement & reporting frameworks, including full ownership of MMP tool AppsFlyer with data analysis, A/B testing, and KPI tracking (e.g., CAC, LTV, Retention).
- Build App Center of Excellence to develop expertise in functional areas for executing the Growth Plan.
- Manage full App Marketing & Promo Budgets; lead commercial plan for UA, Retention/Engagement, and Web2App Migration.
Qualifications
- Several years in Growth Marketing roles, ideally in E‑Commerce/Apps, with proven success in performance optimization, cross‑functional coordination, and tools like AppsFlyer.
- Strong communication, stakeholder management, and structured working to align teams, prioritize initiatives, and drive growth in complex environments—no need to be a technical app development expert.
- Strategic, hands‑on mindset with passion for scalable growth; fluent English, German a plus.
Benefits & Working Conditions
- Headquartered in Munich with offices across Madrid, Kraków, Wrocław, London and Vienna, you’ll collaborate with a multinational team.
- We offer hybrid working (60% office, 40% home) and an option to work 20 days abroad in approved countries.
- You’ll also receive development opportunities, excellent training and support, wellbeing offers, subsidised transport or bike leasing, and a 20% discount across all our products.
Equal Opportunity Statement
zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
Senior App Growth Marketing Manager (All Genders) employer: zooplus
At zooplus, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters collaboration and innovation within our multinational team based in Munich. With a strong emphasis on employee growth, we provide extensive training opportunities, hybrid working arrangements, and unique benefits such as the chance to work abroad and a generous discount on our products, making it a rewarding place for those looking to make a meaningful impact in the app growth marketing space.
StudySmarter Expert Advice🤫
We think this is how you could land Senior App Growth Marketing Manager (All Genders)
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in growth marketing. This is your chance to shine and prove you’re the right fit for the role.
✨Tip Number 3
Prepare for interviews by researching the company’s app growth strategies. Bring ideas to the table that align with their goals, showing you’re not just a candidate but a potential partner in their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Senior App Growth Marketing Manager (All Genders)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Senior App Growth Marketing Manager role. Highlight your achievements in growth marketing, especially in E-Commerce or Apps, to catch our eye!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about app growth and how your strategic mindset can contribute to our team. Keep it engaging and relevant to the job description.
Showcase Data-Driven Success:Since this role involves a lot of data analysis, be sure to include specific examples of how you've used data to drive user acquisition, retention, or monetisation in your previous roles. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at zooplus
✨Know Your Metrics
As a Senior App Growth Marketing Manager, you'll need to be well-versed in key performance indicators like CAC, LTV, and Retention. Brush up on these metrics before your interview, and be ready to discuss how you've used them in past roles to drive growth.
✨Showcase Cross-Functional Leadership
This role requires strong coordination across various teams. Prepare examples of how you've successfully led projects without direct authority. Highlight your communication skills and how you’ve aligned different stakeholders towards a common goal.
✨Familiarise Yourself with AppsFlyer
Since you'll own the measurement and reporting frameworks, make sure you understand how to use AppsFlyer effectively. If you have experience with A/B testing or data analysis, be ready to share specific instances where these tools helped optimise performance.
✨Demonstrate Strategic Thinking
The role emphasises a strategic mindset, so come prepared with ideas on how to build an App Center of Excellence. Think about how you can leverage your past experiences to create scalable growth strategies and be ready to discuss them during the interview.
