At a Glance
- Tasks: Drive app growth through strategic coordination and data-driven marketing strategies.
- Company: Join a leading pet e-commerce company with over 25 years of experience.
- Benefits: Enjoy hybrid working, career development opportunities, and discounts on products.
- Other info: Be part of a diverse, multinational team with excellent training and support.
- Why this job: Make a real impact in a dynamic environment while pursuing your passion for pets.
- Qualifications: Experience in Growth Marketing, strong communication skills, and a strategic mindset.
The predicted salary is between 60000 - 80000 € per year.
With over 25 years’ experience, plus the same enormous passion and ambition we had on day-one, we’re trailblazers in the pet e-commerce industry. Our solutions make over 12 million customers genuinely happier – and that’s something we really care about. We work together to continually adapt; embracing change and the challenges it brings so that we can keep doing better. Join us and discover a place where your potential meets your passion for pets. That’s the power of plus.
We're seeking a Senior App Growth Marketing Manager to drive our app's growth across multiple channels in a dynamic matrix organization. This role focuses on strategic coordination rather than direct execution, emphasizing cross-functional leadership, data-driven strategies for User Acquisition, Retention, and Monetization, plus ownership of key frameworks and budgets.
Key Responsibilities- Coordinate app growth across channels (e.g., Paid, Organic) owned by marketing teams; provide horizontal leadership without direct authority in matrix structures.
- Single Point of Contact between Business and Product: Collect and prioritize requests for product development.
- Own measurement & reporting frameworks, including full ownership of MMP tool AppsFlyer with data analysis, A/B testing, and KPI tracking (e.g., CAC, LTV, Retention).
- Build App Center of Excellence to develop expertise in functional areas for executing the Growth Plan.
- Manage full App Marketing & Promo Budgets; lead commercial plan for UA, Retention/Engagement, and Web2App Migration.
- Several years in Growth Marketing roles, ideally in E-Commerce/Apps, with proven success in performance optimization, cross-functional coordination, and tools like AppsFlyer.
- Strong communication, stakeholder management, and structured working to align teams, prioritize initiatives, and drive growth in complex environments—no need to be a technical app development expert.
- Strategic, hands-on mindset with passion for scalable growth; fluent English, German a plus.
Headquartered in Munich, with offices across Madrid, Krakow, Wroclaw, London and Vienna, we collaborate because we genuinely love working together - so you’ll be at the heart of an incredible, multinational team. We trust each other to get the job done, which means you’ll benefit from hybrid working, spending 60% of your time in the office and 40% at home. There’s an option to work for 20 days abroad in approved countries too.
Add to that development opportunities that help you to shape your own career path, excellent training and support, wellbeing offers, subsidised transport or bike leasing, plus 20% discount across all our products, and you’ll begin to get a sense of what sets us apart. Find out more about the specific benefits at your local office in our blog posts.
At zooplus, we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.
Senior App Growth Marketing Manager (All Genders) employer: zooplus SE
At zooplus, we pride ourselves on being a leading employer in the pet e-commerce industry, offering a vibrant work culture that fosters collaboration and innovation. With a strong emphasis on employee growth, we provide excellent training, hybrid working options, and unique benefits such as the opportunity to work abroad and generous discounts on our products. Join our diverse and passionate team in Munich, where your career can flourish while making a positive impact on the lives of pet owners across Europe.
StudySmarter Expert Advice🤫
We think this is how you could land Senior App Growth Marketing Manager (All Genders)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and how your skills can help them grow. Tailor your answers to show how you can drive app growth and engage users effectively.
✨Tip Number 3
Showcase your data-driven mindset! Be ready to discuss your experience with tools like AppsFlyer and how you've used data to optimise performance. Highlight specific metrics you've improved in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our awesome team.
We think you need these skills to ace Senior App Growth Marketing Manager (All Genders)
Some tips for your application 🫡
Show Your Passion for Pets:We want to see your love for pets shine through in your application! Share any relevant experiences or projects that highlight your passion for the pet industry, as it’s a big part of who we are.
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We appreciate when candidates take the time to align their background with our needs.
Highlight Your Growth Marketing Experience:Since this role is all about driving app growth, be sure to showcase your previous successes in growth marketing. Use data and metrics to illustrate how you've made an impact in past roles – we love numbers!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at zooplus SE
✨Know Your Numbers
As a Senior App Growth Marketing Manager, you'll need to be data-savvy. Brush up on key metrics like CAC, LTV, and retention rates. Be ready to discuss how you've used these metrics in past roles to drive growth and make informed decisions.
✨Showcase Cross-Functional Leadership
This role requires strong coordination across teams. Prepare examples of how you've successfully led projects without direct authority. Highlight your communication skills and how you’ve aligned different stakeholders towards a common goal.
✨Familiarise Yourself with AppsFlyer
Since you'll own the measurement frameworks and MMP tool, make sure you understand how AppsFlyer works. If you have experience with it, share specific instances where you used it for A/B testing or KPI tracking to optimise app performance.
✨Passion for Pets and E-Commerce
The company values passion for pets and e-commerce. Be prepared to express your enthusiasm for the industry and how it aligns with your career goals. Share any personal experiences or insights that connect you to their mission of making customers happier.
