Senior Marketing Tracking Expert (All Genders) in London

We are looking for a Tracking Expert at Zooplus to join our Marketing team. As a domain expert in marketing, web tracking, data analytics and with tag manager know-how, you will join our marketing team in Munich and be one of the key players in our data-driven marketing team. You will create insights that influence how we make marketing investment decisions that have an impact at an international scale. You will be working on a variety of new challenges and interesting projects that tap your interests and strengths while collaborating closely with your stakeholders in Product Management, Sales, Merchandising and IT. Good communication skills, especially with non-technical colleagues, would be a strong asset.

Responsibilities:

• You will own tracking of various marketing campaigns (digital, offline, and onsite) for zooplus domains.
• You will configure, monitor and debug our Google Analytics GA4 implementation across 20+ countries.
• You will create and implement tracking plans to capture relevant user behaviour data (new events, new parameters) for Google Analytics 4, in coordination with our Product team.
• You will perform regular data quality checks to ensure that tracking is working properly.
• You will query GA4 data in BQ and analyse it via reporting tools (e.g. Tableau).
• You will coordinate projects across product, marketing and analytics teams, manage stakeholder interests and provide ongoing feedback.
• You will partner with stakeholders to identify dependencies, bottlenecks, blockers and ensure the execution of a well-coordinated project plan.
• You will become the main point of contact for any tracking-related questions from the marketing department.

Qualifications:

• You have successfully completed studies in engineering, data analytics, business, mathematics, statistics or a related course.
• You have 3+ years of professional experience with Google Analytics (Google Analytics 4 is a plus), Google Tag Manager, and Big Query.
• You have experience with cookie consent management.
• You are excellent at identifying patterns and outliers in the data and generating insights from it.
• You have experience with Adobe Analytics platform (Big Plus).
• You have experience with app tracking and MMPs such as Adjust, Appsflyer, Kochava etc (Big plus).
• You have a good knowledge of paid advertising and have already implemented tracking snippets for Google and Meta (others are plus).
• You have advanced knowledge in definition, roll-out and implementation of tracking concepts across multiple platforms (web/app).
• You have a high affinity towards e-commerce.
• You have excellent communication, time management and organisational skills.
• You are a team player who loves to collaborate and work with stakeholders from different backgrounds in an international environment.
• You are business fluent in English.

Additional Information:

Headquartered in Munich, with offices across Madrid, Krakow, Wroclaw, London and Vienna, we collaborate because we genuinely love working together - so you’ll be at the heart of an incredible, multinational team. We trust each other to get the job done, which means you’ll benefit from hybrid working, spending 60% of your time in the office and 40% at home. There’s an option to work for 20 days abroad in approved countries too. Add to that development opportunities that help you to shape your own career path, excellent training and support, wellbeing offers, subsidised transport or bike leasing, plus 20% discount across all our products, and you’ll begin to get a sense of what sets us apart. At zooplus, we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.