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- Tasks: Lead tracking for marketing campaigns and analyse data to drive impactful decisions.
- Company: Join a passionate pet e-commerce leader with over 25 years of experience.
- Benefits: Enjoy hybrid working, 28 vacation days, and discounts on products.
- Why this job: Make a real impact in a dynamic team while loving what you do.
- Qualifications: 3+ years in data analytics, Google Analytics, and excellent communication skills.
- Other info: Collaborate in a diverse, international environment with great career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
With over 25 years' experience, we are trailblazers in the pet e-commerce industry. Our solutions make over 12 million customers genuinely happier. We work together to continually adapt, embracing change and the challenges it brings.
We are looking for a Tracking Expert at Zooplus to join our Marketing team. As a domain expert in marketing, web tracking, data analytics and with tag manager know-how, you will be one of the key players in our data-driven marketing team.
You will create insights that influence how we make marketing investment decisions that have impact at an international scale. You will be working on a variety of new challenges and interesting projects while collaborating closely with your stakeholders in Product Management, Sales, Merchandising and IT. Good communication skills, especially with non-technical colleagues, would be a strong asset.
Responsibilities:- You will own tracking of various marketing campaigns (digital, offline, and onsite) for zooplus domains.
- You will configure, monitor and debug our Google Analytics GA4 implementation across 20+ countries.
- You will create and implement tracking plans to capture relevant user behaviour data for Google Analytics 4, in coordination with our Product team.
- You will perform regular data quality checks to ensure that tracking is working properly.
- You will query GA4 data in BQ and analyse it via reporting tools (e.g. Tableau).
- You will coordinate projects across product, marketing and analytics team, manage stakeholder interests and provide ongoing feedback.
- You will partner with stakeholders to identify dependencies, bottlenecks, blockers and ensure the execution of a well-coordinated project plan.
- You will become the main point of contact for any tracking-related questions from the marketing department.
- You have successfully completed studies in engineering, data analytics, business, mathematics, statistics or a related course.
- You have 3+ years of professional experience with Google Analytics (Google Analytics 4 is a plus), Google Tag Manager, and Big Query.
- You have experience with cookie consent management.
- You are excellent at identifying patterns and outliers in the data and generating insights from it.
- You have experience with Adobe Analytics platform (Big Plus).
- You have experience with app tracking and MMPs such as Adjust, Appsflyer, Kochava etc (Big plus).
- You have a good knowledge of paid advertising and have already implemented tracking snippets for Google and Meta (others are plus).
- You have advanced knowledge in definition, roll-out and implementation of tracking concepts across multiple platforms (web/app).
- You have a high affinity towards e-commerce.
- You have excellent communication, time management and organisational skills.
- You are a team player who loves to collaborate and work with stakeholders from different backgrounds in an international environment.
- You are business fluent in English.
Headquartered in Munich, with offices across Madrid, Krakow, Wroclaw, London and Vienna, we collaborate because we genuinely love working together. We trust each other to get the job done, which means you'll benefit from hybrid working, spending 60% of your time in the office and 40% at home. There are development opportunities that help you to shape your own career path, excellent training and support, wellbeing offers, subsidised transport or bike leasing, plus 20% discount across all our products.
At zooplus, we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.
Senior Marketing Tracking Expert in London employer: zooplus SE
Contact Detail:
zooplus SE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Tracking Expert in London
✨Tip Number 1
Network like a pro! Reach out to current employees at Zooplus on LinkedIn or other platforms. Ask them about their experiences and any tips they might have for landing the Senior Marketing Tracking Expert role.
✨Tip Number 2
Prepare for the interview by brushing up on your Google Analytics and Tag Manager skills. Be ready to discuss specific projects where you’ve used these tools to drive marketing decisions. Show us how you can make an impact!
✨Tip Number 3
Don’t forget to showcase your communication skills! Since you’ll be working with non-technical colleagues, practice explaining complex data concepts in simple terms. We want to see how you can bridge the gap between tech and marketing.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our awesome team at Zooplus.
We think you need these skills to ace Senior Marketing Tracking Expert in London
Some tips for your application 🫡
Show Your Passion for Pets: When you're writing your application, let your love for pets shine through! We want to see how your passion aligns with our mission to make customers happier. Share any relevant experiences or projects that highlight this connection.
Be Clear and Concise: We appreciate straightforward communication, especially since you'll be working with non-technical colleagues. Keep your application clear and to the point, showcasing your skills in a way that's easy to understand.
Highlight Your Data Skills: As a Tracking Expert, your experience with Google Analytics, Tag Manager, and data analytics is crucial. Make sure to emphasise these skills in your application, along with any specific achievements that demonstrate your expertise.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at zooplus SE
✨Know Your Analytics Inside Out
Make sure you brush up on your Google Analytics GA4 knowledge. Be prepared to discuss how you've implemented tracking plans in the past and how you’ve used data to influence marketing decisions. Having specific examples ready will show that you’re not just familiar with the tools, but that you can leverage them effectively.
✨Communicate Like a Pro
Since you'll be working with non-technical colleagues, practice explaining complex concepts in simple terms. Think about how you can convey your insights clearly and concisely. This will demonstrate your ability to collaborate across teams and ensure everyone is on the same page.
✨Showcase Your Problem-Solving Skills
Prepare to discuss challenges you've faced in previous roles, especially related to tracking and data quality checks. Highlight how you identified issues, what steps you took to resolve them, and the impact of your solutions. This will illustrate your analytical mindset and proactive approach.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific situations, like coordinating projects across different teams or managing stakeholder interests. Think through potential scenarios and how you would navigate them, showcasing your organisational skills and teamwork abilities.
