Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead app growth strategies across channels and coordinate with cross-functional teams.
- Company: Join a dynamic, multinational team at zooplus, headquartered in Munich.
- Benefits: Enjoy hybrid working, career development opportunities, and discounts on products.
- Why this job: Make a real impact on app growth while collaborating with passionate professionals.
- Qualifications: Experience in Growth Marketing, strong communication skills, and a strategic mindset.
- Other info: Embrace diversity and inclusion in a supportive work environment.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a Senior App Growth Marketing Manager to drive our app's growth across multiple channels in a dynamic matrix organization. This role focuses on strategic coordination rather than direct execution, emphasizing cross-functional leadership, data-driven strategies for User Acquisition, Retention, and Monetization, plus ownership of key frameworks and budgets.
Key Responsibilities
- Coordinate app growth across channels (e.g., Paid, Organic) owned by marketing teams; provide horizontal leadership without direct authority in matrix structures.
- Single Point of Contact between Business and Product: Collect and prioritize requests for product development.
- Own measurement reporting frameworks, including full ownership of MMP tool AppsFlyer with data analysis, A/B testing, and KPI tracking (e.g., CAC, LTV, Retention).
- Build App Center of Excellence to develop expertise in functional areas for executing the Growth Plan.
- Manage full App Marketing Promo Budgets; lead commercial plan for UA, Retention/Engagement, and Web2App Migration.
Qualifications
- Several years in Growth Marketing roles, ideally in E-Commerce/Apps, with proven success in performance optimization, cross-functional coordination, and tools like AppsFlyer.
- Strong communication, stakeholder management, and structured working to align teams, prioritize initiatives, and drive growth in complex environments—no need to be a technical app development expert.
- Strategic, hands-on mindset with passion for scalable growth; fluent English, German a plus.
Additional Information
Headquartered in Munich, with offices across Madrid, Krakow, Wroclaw, London and Vienna, we collaborate because we genuinely love working together - so you'll be at the heart of an incredible, multinational team. We trust each other to get the job done, which means you'll benefit from hybrid working, spending 60% of your time in the office and 40% at home. There's an option to work for 20 days abroad in approved countries too. Add to that development opportunities that help you to shape your own career path, excellent training and support, wellbeing offers, subsidised transport or bike leasing, plus 20% discount across all our products, and you'll begin to get a sense of what sets us apart. Find out more about the specific benefits at your local office in our blog posts.
At zooplus, we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.
Senior App Growth Marketing Manager in England employer: zooplus SE
Contact Detail:
zooplus SE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior App Growth Marketing Manager in England
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in growth marketing. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its app. Be ready to discuss how you can drive growth using data-driven strategies and your experience with tools like AppsFlyer.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Senior App Growth Marketing Manager in England
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in growth marketing, especially in E-Commerce or apps. We want to see how your skills align with our needs, so don’t hold back on showcasing your successes!
Showcase Your Data Skills: Since this role involves a lot of data-driven strategies, be sure to mention your experience with tools like AppsFlyer. We love seeing examples of how you've used data analysis to drive user acquisition and retention.
Highlight Cross-Functional Leadership: This position requires strong coordination across teams, so share any experiences where you’ve successfully led projects without direct authority. We’re looking for those who can bring people together to achieve common goals!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at zooplus SE
✨Know Your Metrics
Familiarise yourself with key performance indicators like CAC, LTV, and Retention rates. Be ready to discuss how you've used these metrics in past roles to drive growth and make data-driven decisions.
✨Showcase Cross-Functional Leadership
Prepare examples of how you've successfully coordinated with different teams without direct authority. Highlight your communication skills and how you’ve aligned various stakeholders towards a common goal.
✨Master the Tools
Get comfortable with AppsFlyer and any other relevant tools mentioned in the job description. If you can, bring insights or case studies from your experience using these tools to demonstrate your expertise.
✨Emphasise Strategic Thinking
Be ready to discuss your strategic approach to app growth. Think about how you would build an App Center of Excellence and what frameworks you would implement to optimise user acquisition and retention.