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For Companies At a Glance
- Tasks: Lead impactful PR campaigns and manage media relations for a top property brand.
- Company: Zoopla, a leading UK property platform loved by millions.
- Benefits: Flexible working, generous leave, wellness support, and a great pension scheme.
- Why this job: Join us to shape the future of home decisions and make a real difference.
- Qualifications: Proven PR experience, strong writing skills, and excellent media contacts.
- Other info: Dynamic team environment with opportunities for growth and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Zoopla is one of the UK\’s most instantly recognisable property brands. In fact, we\’re known and loved by over 91% of the nation (and we\’re working hard on the other 9%). Our mission is to help the nation make better home decisions – by connecting everyone to their home and giving them personalised insights to help with moving, managing or financing. Over 50 million people visit Zoopla every month to access exclusive data and information on every UK property, search over 500,000 homes for sale and rent, find the best agents and secure the latest mortgage deals.
We\’re a growing, dynamic team that embraces innovation and isn\’t afraid to push the boundaries. We\’re only just starting our journey to redefine the digital property landscape, with much more to explore and achieve. Join us, and transform the way the nation makes home decisions.
The role
The UK is a nation of property obsessives and this is an opportunity to join Zoopla\’s communications team on its mission to become the UK\’s trusted partner for home decisions – whether moving, managing or financing.
We\’re looking for a world class PR manager who will manage all of the day-to-day consumer-facing media relations for Zoopla, as well as supporting the team on trade and corporate communications.
You will position the platform at the heart of national conversations about property, helping to cement Zoopla as the partner of choice for homeowners and movers looking to take the next steps in their home moving process, empowering them with the tools and information they need to ‘Win at Moving\’, while providing customers with an essential platform to help them grow their business.
You\’ll be part of a busy press office working closely with the wider Marketing and Research & Insight teams to deliver a steady drumbeat of insight-led, engaging stories that ensure Zoopla is consistently featured in high impact target media including national, broadcast and regional titles.
Reporting into the Director of Research and Insight, the role sits within the existing communications team and alongside the dynamic marketing function made up of digital, content, brand, design and research. All of these functions (including communications) sit across both the customer and consumer teams.
Responsibilities
- Designing and delivering a steady monthly drumbeat of high impact consumer campaigns that generate extensive coverage and bring Zoopla\’s consumer value to life
- Align consumer communications with wider B2B and corporate messaging through collaboration with colleagues comms and marketing. Build and maintain key stakeholder relationships to ensure effective multi-channel asset utilisation
- Maintaining existing and developing new media relationships across a full range of media including national, online, broadcast and regional titles, as well as property and lifestyle writers
- Measuring the impact of all consumer activity, how this tallies with the wider business KPIs and effectively reporting back to the rest of the business
- Effectively managing an external communications agency to deliver impactful and insightful cross functional campaigns that deliver on our mission
Requirements
- Proven track record in delivering high impact consumer PR campaigns for a high profile national consumer brand
- Excellent writing skills that can be utilised for a variety of mediums / audiences
- The ability to craft consumer research questions that deliver the results required for engaging and relevant campaigns
- Strong media contacts
- Relationships with national, regional, broadcast, lifestyle and consumer media
- Effective at measurement and reporting
- Feel at ease evaluating key KPIs and metrics that evaluate PR activity and effectively showcase coverage, results and value in our drive to increase consumer preference towards Zoopla
- Senior stakeholder management
- Effective and managing and maintaining relationships with internal stakeholders, to deliver key messages confidently, regularly and accurately
- Experience working with other disciplines / as part of cross functional team
- Collaborate with the wider commercial marketing team and teams across Zoopla
- Experience and understanding of executing a communications strategy
- Numerically literate and adept at mining data to identify engaging PR angles for consumer campaigns
Could Have
- 6+ years experience leading day to day media relations for a leading consumer brand or within an agency
- Previous experience of managing an agency is desirable
- Property, trade/B2B or corporate sector experience, but this is not essential
Benefits
- Everyday Flex – greater flexibility over where and when you work
- 25 days annual leave + extra days for years of service
- Day off for volunteering & Digital detox day
- Festive Closure – business closed for period between Christmas and New Year
- Cycle to work and electric car schemes
- Free Calm App membership
- Enhanced Parental leave
- Fertility Treatment Financial Support
- Group Income Protection and private medical insurance
- Gym on-site in London – or membership in regional offices
- 7.5% pension contribution by the company
- Discretionary annual bonus up to 10% of base salary
#J-18808-Ljbffr
PR Manager - 6-12 months FTC (Maternity cover) employer: Zoopla
Contact Detail:
Zoopla Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Manager - 6-12 months FTC (Maternity cover)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up social media platforms like LinkedIn. The more connections you make, the better your chances of landing that PR Manager role at Zoopla.
✨Tip Number 2
Show off your skills! Prepare a portfolio showcasing your best PR campaigns and results. When you get the chance to chat with potential employers, share your successes and how you can bring that magic to Zoopla's communications team.
✨Tip Number 3
Research is key! Dive deep into Zoopla’s recent campaigns and understand their brand voice. This will not only help you tailor your conversations but also show that you're genuinely interested in being part of their mission to help the nation make better home decisions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Zoopla team and ready to contribute to redefining the digital property landscape.
We think you need these skills to ace PR Manager - 6-12 months FTC (Maternity cover)
Some tips for your application 🫡
Show Off Your Writing Skills: Since the role requires excellent writing skills, make sure your application showcases your best work. Use clear, engaging language and tailor your writing style to match Zoopla's brand voice. Remember, this is your chance to impress us with how you communicate!
Highlight Relevant Experience: When detailing your experience, focus on your track record in delivering high-impact consumer PR campaigns. Be specific about your achievements and how they align with the responsibilities of the role. We want to see how you've made a difference in previous positions!
Connect the Dots: Make sure to connect your past experiences with the requirements listed in the job description. If you've worked with media contacts or managed stakeholder relationships, highlight those experiences. Show us how you can bring value to our team at Zoopla!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, it shows you're keen to join our dynamic team!
How to prepare for a job interview at Zoopla
✨Know Your Stuff
Before the interview, dive deep into Zoopla's mission and values. Understand their consumer PR campaigns and be ready to discuss how your experience aligns with their goals. This shows genuine interest and helps you stand out.
✨Showcase Your Writing Skills
Since excellent writing is key for this role, prepare a portfolio of your best work. Bring examples of press releases, articles, or campaigns you've led. Be ready to discuss the thought process behind each piece and how it achieved its objectives.
✨Build Connections
Highlight your media contacts during the interview. Discuss how you've maintained relationships with journalists and how these connections can benefit Zoopla. This demonstrates your ability to hit the ground running in managing media relations.
✨Be Data Savvy
Prepare to talk about how you've used data to inform your PR strategies. Share specific examples of how you've measured campaign success and adjusted tactics based on KPIs. This will show that you're not just creative but also analytical.
