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For Companies At a Glance
- Tasks: Lead brand media strategy and optimise multi-million pound budgets for maximum impact.
- Company: Join Zoopla, a leading UK property website with a vibrant culture.
- Benefits: Enjoy hybrid working, 25 days leave, gym access, and a discretionary bonus.
- Why this job: Make a real difference in a high-impact role at a challenger brand.
- Qualifications: 8+ years in brand marketing with strong media knowledge and agency management skills.
- Other info: Collaborative environment with excellent career growth opportunities.
The predicted salary is between 48000 - 84000 £ per year.
Who We Are
Zoopla is a leading UK property website and trusted consumer brand, empowering movers to make better property decisions with over nine million monthly users generating over one billion annual property searches. Zoopla is more than a property portal. Over 5 million homeowners are subscribers, tracking their property values and providing a pipeline of movers for Zoopla’s customers (estate agents and housebuilders). The business is investing in leveraging its scale and reach to build new, AI-driven experiences that engage movers and unlock value and a strong return on investment for customers. Our guiding behaviours define how we work together and what we expect from one another. These behaviours are to keep it simple, take ownership, make it better and win together. We strive for progress not perfection and have no doubt that we can achieve our ambitions if we focus on the right things, give it our all and do it together.
What You’ll Do
- Strategic Media Ownership: Lead the briefing, planning, and activation of all consumer-facing brand media (TV, VOD, OOH, Audio, etc.). You will define the brand media strategy that helps Zoopla stand out against competitors and that ultimately supports revenue growth by driving the right value for our paying customers (estate agents and housebuilders).
- Agency Management: Manage our media agency Zenith to deliver best-in-class planning and execution. You will also maintain a dotted-line relationship with the Group Head of Media to align agency standards across USwitch and Confused.com.
- Integrated Digital Collaboration: Partner closely with the Head of Digital Marketing and the in-house Performance Marketing Manager to consider total media budget phasing as well as brand digital strategy and deployment.
- Performance & Measurement: Deliver clear, concise weekly views on performance to the Brand Marketing Lead, VP of Marketing and wider C-suite. You will leverage econometrics, media modeling, and brand tracking to prove KPI impact and ROI.
- Media Budget Optimisation: Manage and optimise brand media budgets with extreme detail-orientation, ensuring maximum efficiency and best practice tactics for a challenger brand. Hunt opportunities to use AI to make your planning faster, better, more impactful.
- Stakeholder Influence: Manage and persuade C-suite stakeholders, translating complex media data into concise, simple but compelling narratives that drive business decisions.
Who You Are
- A proven track record (8+ years) building brand marketing, media and campaign efforts, ideally for another marketplace or technology brand.
- A strong knowledge of growing brands through media.
- You have confidence and experience in owning media direction and execution through a full breadth of brand channel and media partnerships.
- Experience delivering regional media tactics to support local marketing growth is preferable.
- ROI-minded, using data and measurement to inform and justify every pound to spend.
- You have a LinkedIn full of media owner relationships and you love negotiating media deals that drive cost-effective brand impact.
- Totally confident in managing external agencies, continuously interrogating media plans to ensure you are comfortable with every channel, forecast and pound on the plan.
- You have a clear point of view on how to improve processes that keep your stakeholders informed and aligned.
- Thrive in fast-paced environments that require flexibility and regular sharing across different levels of stakeholders.
- You’re an excellent communicator with strong verbal and written skills, happy to present work at any moment.
- Proactive and humble but also extremely passionate about your craft, with a solutions-driven mindset and sense of pride and responsibility to work hand-in and deliver great results with the wider Marketing team.
Where You’ll Be
At Zoopla we embrace hybrid working but emphasise the importance of also spending time together. You’ll have the opportunity to work remotely (at home) for two days per week with Mondays and Thursdays as all-Zoopla days in the office together plus a third in-office day of your choosing. Our home in Tower Bridge is a wonderful hub for collaborative and individual working, with space to socialise and exercise. On our doorstep you’ll find buzzing Borough, Bankside and Bermondsey, not to mention soaring river views.
25 days annual leave + extra days for years of service
Day off for volunteering & Digital detox day
Festive Closure – business closed for period between Christmas and New Year
Cycle to work and electric car schemes
Free Calm App membership
Enhanced Parental leave
Fertility Treatment Financial Support Group
Income Protection and private medical insurance
Gym on-site in London
7.5% pension contribution by the company
Discretionary annual bonus up to 10% of base salary
Senior Brand Media Manager in London employer: Zoopla
Contact Detail:
Zoopla Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Media Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Zoopla or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research Zoopla’s recent campaigns and be ready to discuss how you can contribute to their brand media strategy. Show them you’re not just another candidate, but someone who’s genuinely interested in their mission.
✨Tip Number 3
Practice makes perfect! Get a friend to do mock interviews with you. Focus on articulating your experience in media management and how you’ve optimised budgets in the past. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Zoopla team. Let’s make it happen!
We think you need these skills to ace Senior Brand Media Manager in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about the opportunity to work with us at Zoopla and how your experience aligns with our mission.
Tailor Your CV: Make sure to customise your CV for the Senior Brand Media Manager position. Highlight relevant experiences that showcase your media management skills and how you've driven brand growth in previous roles. We love seeing how you can make an impact!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language to describe your achievements and how they relate to the job. We appreciate a well-structured application that makes it easy for us to see your potential.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Zoopla team!
How to prepare for a job interview at Zoopla
✨Know Your Media Inside Out
Make sure you’re well-versed in the latest trends and strategies in brand media. Familiarise yourself with Zoopla’s current media campaigns and think about how you can optimise them. Bring specific examples of how you've successfully managed media budgets in the past.
✨Showcase Your Stakeholder Management Skills
Prepare to discuss your experience in managing relationships with C-suite stakeholders. Think of examples where you’ve translated complex data into simple narratives that influenced business decisions. This will demonstrate your ability to communicate effectively at all levels.
✨Demonstrate Your Challenger Brand Mentality
Zoopla is looking for someone who can make every pound count. Be ready to share how you’ve approached budget optimisation in previous roles, especially in competitive environments. Highlight any innovative tactics you’ve used to drive ROI.
✨Be Ready to Collaborate
Since this role involves working closely with both brand and digital teams, come prepared with ideas on how to integrate these efforts. Discuss how you’ve successfully collaborated with different teams in the past to achieve a seamless media strategy.