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- Tasks: Lead marketing strategies to enhance homeowner engagement and drive high-value actions.
- Company: Join Zoopla, a leading property brand loved by millions across the UK.
- Benefits: Enjoy 25 days annual leave, volunteering days, and a range of health benefits.
- Why this job: Make a real impact on how people make home decisions in a dynamic team.
- Qualifications: Experience in B2C or digital marketing with strong project management skills.
- Other info: Collaborative environment with excellent career growth and innovative projects.
The predicted salary is between 36000 - 60000 £ per year.
Zoopla is one of the UK’s most instantly recognisable property brands. Our mission is to help the nation make better home decisions - by connecting everyone to their home and giving them personalised insights to help with moving, managing or financing. Over 50 million people visit Zoopla every month to access exclusive data and information on every UK property, search over 500,000 homes for sale and rent, find the best agents and secure the latest mortgage deals. We’re a growing, dynamic team that embraces innovation and isn’t afraid to push the boundaries.
As the Product Marketing Manager for Homeowner & Moving Services at Zoopla, you will sit within the Marketing team and be dedicated to maximizing consumer engagement and value for homeowners, driving them towards high-value actions like using our "Find and compare agent" service and leveraging our integrated Moving Services ecosystem. You will be both embedded in the cross functional product and marketing team for Homeowner & Moving Services, whilst being one of the marketing managers in the marketing team.
Your core purpose is two-fold: to represent the marketing function, strategy, and capability in Product meetings, and to strategically manage coordinated marketing activities (CRM, Content, Organic Performance, Performance, etc.) that influence the homeowner's journey from initial valuation tracking, to agent instruction, and finally to the adoption of associated moving services (e.g., mortgage, conveyancing, removals). Your ultimate goal is to optimize the consumer path to maximise high-value seller and moving services leads delivered to our estate agent customers and service partners.
Key Responsibilities & Focus Areas:- Homeowner Marketing Strategy & Representation
- Lifecycle Mapping & Strategy: Define, map, and own the consumer journey from a homeowner's initial interaction (claiming a home) through to the final instruction of an agent and the subsequent use of Zoopla's moving services.
- Marketing-Product Liaison: Act as the dedicated Marketing representative in product development and roadmap meetings for the homeowner/vendor and moving services areas, ensuring marketing requirements, capabilities, and dependencies are clearly understood and integrated early.
- Value Messaging: Develop and cascade compelling, consumer-centric messaging that articulates the holistic value of Zoopla's tools and the Moving Services ecosystem to drive high-value homeowner action.
- Integrated Campaign Management: Serve as the marketing lead for all marketing strands impacting the full journey, coordinating and aligning efforts across CRM/ECRM, Content, and Performance Marketing.
- Conversion Optimisation & Hand-offs: Work with data and product teams to identify and execute on opportunities to improve core marketing KPIs.
- Launch Readiness: Ensure all marketing touchpoints and channels are prepared and aligned to deliver a successful Go-To-Market (GTM) for any new feature release.
- KPI Ownership & Reporting: Own the marketing-related performance metrics for the homeowner and moving services areas, including weekly/monthly reporting on core KPIs.
- Insight Translation: Continuously analyze the performance of marketing activities and translate these findings into actionable insights.
- Competitive Marketing Landscape: Monitor competitor marketing tactics and consumer messaging to identify opportunities for Zoopla to gain an edge.
- High-Value Leads (delivered to agent customers)
- Moving Services Lead/Conversion Volume
- MyHome (Active Homeowner) Sign-up Volume
- Agent Valuation Request/Find an Agent Comparison Volume
- Homeowner Feature Adoption & Retention Metrics
- Proven experience in a B2C Marketing, Digital Marketing, or Product Marketing role, with a clear focus on the consumer journey.
- Demonstrated expertise in project managing integrated marketing campaigns across multiple channels.
- Highly analytical and commercially minded, with the ability to measure and report on the effectiveness of marketing activities.
- Strong experience working as a dedicated marketing representative with Product and Technology teams.
- Exceptional collaboration and influencing skills, with a track record of driving results without direct line management authority.
- A customer-first mindset and a passion for creating impactful consumer experiences.
- 25 days annual leave + extra days for years of service
- Day off for volunteering & Digital detox day
- Festive Closure - business closed for period between Christmas and New Year
- Cycle to work and electric car schemes
- Free Calm App membership
- Enhanced Parental leave
- Fertility Treatment Financial Support Group
- Income Protection and private medical insurance
- Gym on-site in London
- 7.5% pension contribution by the company
- Discretionary annual bonus up to 10% of base salary
Product Marketing Manager - Homeowner & Moving Services in London employer: Zoopla
Contact Detail:
Zoopla Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - Homeowner & Moving Services in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current Zoopla employees on LinkedIn. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your past marketing successes, especially those related to consumer journeys. This will help you stand out during interviews and showcase your expertise.
✨Tip Number 3
Be ready to discuss your ideas! When you land an interview, come armed with insights about Zoopla’s current marketing strategies and how you can enhance them. This shows you’re proactive and genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on being part of the Zoopla team!
We think you need these skills to ace Product Marketing Manager - Homeowner & Moving Services in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Product Marketing Manager role. Highlight your experience in B2C marketing and any projects that showcase your ability to manage integrated campaigns across multiple channels. We want to see how you can drive consumer engagement!
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for Zoopla. Share your passion for the homeowner journey and how your skills align with our mission. Don’t forget to mention specific examples of your past successes in similar roles!
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, highlight your analytical skills and how you've used insights to optimise marketing strategies. Let us know how you've measured success in previous campaigns and what KPIs you focused on.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our dynamic team at Zoopla!
How to prepare for a job interview at Zoopla
✨Know Your Consumer Journey
Familiarise yourself with the entire homeowner journey as outlined in the job description. Be ready to discuss how you would map out this journey and identify key touchpoints where marketing can influence homeowner decisions.
✨Showcase Your Project Management Skills
Prepare examples of integrated marketing campaigns you've managed in the past. Highlight your experience with CRM, SEO, and content strategies, and be ready to explain how you coordinated efforts across different channels to achieve high-value leads.
✨Demonstrate Analytical Thinking
Be prepared to discuss how you've used data to drive marketing decisions. Bring examples of how you've measured campaign effectiveness against KPIs and how those insights led to actionable improvements in your strategies.
✨Emphasise Collaboration and Influence
Since this role requires working closely with product and technology teams, think of instances where you've successfully collaborated without direct authority. Share how you influenced outcomes and drove results through teamwork and communication.
