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- Tasks: Lead customer marketing strategies and drive impactful initiatives for estate agents and house builders.
- Company: Join Zoopla, a leading UK property brand loved by millions.
- Benefits: Enjoy 25 days annual leave, volunteering days, and a range of wellness perks.
- Why this job: Make a real difference in how people make home decisions while growing your career.
- Qualifications: 7+ years in GTM or product marketing with strong leadership and analytical skills.
- Other info: Hybrid working model with a dynamic team focused on innovation.
The predicted salary is between 36000 - 60000 £ per year.
We follow a hybrid working style, with three days per week spent in our Tower Bridge office. Zoopla is one of the UK’s most instantly recognisable property brands. Our mission is to help the nation make better home decisions - by connecting everyone to their home and giving them personalised insights to help with moving, managing or financing. Over 50 million people visit Zoopla every month to access exclusive data and information on every UK property, search over 500,000 homes for sale and rent, find the best agents and secure the latest mortgage deals. We’re a growing, dynamic team that embraces innovation and isn’t afraid to push the boundaries.
We are seeking a highly strategic and experienced Customer Marketing Lead to head up Product Marketing and Go-to-Market (GTM) for our customer audience (estate agency and house builders). This pivotal role requires a leader who is equally adept at strategic planning and hands-on execution. You will be the primary link between our product vision and our market reality, ensuring our initiatives deliver maximum impact for our customers. This leader owns the accountability for driving customer value, setting the marketing agenda, and empowering a team of high-performing Product Marketing Managers to deliver on specific goals, notably: acquisition of new customers, trading up to high-value membership packages, and discretionary product sales.
Key Responsibilities:
- GTM Strategy & Commercial Accountability: Develop and execute comprehensive GTM strategies for new membership packages, features, and commercial initiatives, ensuring they align with overall company OKRs.
- Hero KPI Ownership: Own the key performance indicators (KPIs) for Estate Agent and House Builder performance, working alongside colleagues also working within your customer value mission team.
- Commercial Prioritization: Interface extensively with Commercial and Product Leaders. This role has oversight across Mission Teams that are driving customer value.
- Customer Value & Business Unit Management: Responsible for converting customer value into compelling benefits that drive new customer enquiries and encourage trading up to high-value packages that deliver exceptional ROI for agents.
- Maximum Impact Delivery: Ensure all GTM programs achieve maximum impact, both in automated marketing to our customers and prospects, and in enabling our commercial colleagues to achieve maximum success through sales enablement.
- Cross-Channel Delivery: Work closely with Marketing Channel Managers (e.g., SEO, CRM, Paid Media, Events) to deliver exceptional, cohesive marketing results across all platforms.
- Team Leadership: This role has direct responsibility for leading and mentoring a team of three Product Marketing Managers, ensuring each is aligned with Product, Technology, and Commercial counterparts.
- Cross-Functional & Technical Interface: Act as a central GTM hub, working as part of Mission Teams solving cross-functional goals across Product, Data, Engineering, and Channel Marketing teams to ensure a unified approach to the market and maximise commercial outcomes.
Skills & Experience:
- Proven experience (7+ years) in a GTM, product marketing, or senior commercial role, with a strong track record of successfully launching and scaling products for both B2B and B2C audiences.
- Exceptional strategic thinking coupled with a deep capacity for hands-on execution of marketing programs.
- Excellent communication, presentation, and leadership skills, with a proven ability to influence stakeholders at all levels.
- Highly analytical and data-driven, comfortable using metrics to guide decision-making and measure success.
- A track record of successfully leading, mentoring, and developing a team of marketing managers.
- Experience with marketing automation platforms and CRM systems like Salesforce.
- Experience within marketplace dynamics is a significant advantage.
Benefits:
- 25 days annual leave + extra days for years of service
- Day off for volunteering & Digital detox day
- Festive Closure - business closed for period between Christmas and New Year
- Cycle to work and electric car schemes
- Free Calm App membership
- Enhanced Parental leave
- Fertility Treatment Financial Support Group
- Income Protection and private medical insurance
- Gym on-site in London
- 7.5% pension contribution by the company
- Discretionary annual bonus up to 10% of base salary
Customer Marketing Lead - (12 month FTC) in London employer: Zoopla
Contact Detail:
Zoopla Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Lead - (12 month FTC) in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Knowing what makes Zoopla tick will help you stand out and show you’re genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the Customer Marketing Lead role. Highlight your strategic thinking and hands-on execution experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining our dynamic team!
We think you need these skills to ace Customer Marketing Lead - (12 month FTC) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Customer Marketing Lead role. Highlight your experience in GTM strategies and product marketing, and show us how your skills align with our mission at Zoopla.
Showcase Your Achievements: We want to see what you've accomplished! Include specific examples of successful marketing campaigns or projects you've led, especially those that drove customer value and commercial growth. Numbers speak volumes!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who can lead a team and inspire others, so don’t be afraid to share your passion for marketing and how you connect with customers.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your interest in joining our dynamic team at Zoopla!
How to prepare for a job interview at Zoopla
✨Know Your GTM Strategies
Make sure you understand the key elements of Go-to-Market strategies, especially in relation to customer marketing. Be ready to discuss how you would develop and execute these strategies for new membership packages and features, as this is crucial for the role.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading and mentoring teams. Discuss how you've empowered your team to achieve specific goals and how you’ve aligned them with product and commercial counterparts.
✨Be Data-Driven
Since the role requires a strong analytical mindset, come prepared with examples of how you've used data to guide decision-making. Be ready to talk about KPIs you've owned and how you've measured success in previous roles.
✨Understand the Customer Value Proposition
Articulate how you would convert customer value into compelling benefits. Think about how you can tell a story that resonates with estate agents and house builders, driving new enquiries and encouraging them to trade up to high-value packages.
