At a Glance
- Tasks: Lead content strategy and operations to enhance brand perception and drive business impact.
- Company: Join Zoopla, a leading UK property brand loved by millions.
- Benefits: Enjoy hybrid working, 25 days leave, gym access, and competitive salary.
- Other info: Collaborative office environment with great food spots and social areas.
- Why this job: Make a real impact in redefining the digital property landscape with innovative content.
- Qualifications: 6+ years in content strategy and experience with AI-powered content systems.
The predicted salary is between 60000 - 80000 £ per year.
Who We Are
Zoopla is one of the UK’s most instantly recognisable property brands. Our mission is to help the nation make better home decisions - by connecting everyone to their home and giving them personalised insights to help with moving, managing or financing. Over 50 million people visit Zoopla every month to access exclusive data and information on every UK property, search over 500,000 homes for sale and rent, find the best agents and secure the latest mortgage deals. We’re a growing, dynamic team that embraces innovation and isn’t afraid to push the boundaries.
What You’ll Do
As Content Operations Lead, you’ll drive brand perception and business impact across both our consumer and customer audiences with content personalisation at scale. For consumers (buyers, sellers, renters, homeowners), you’ll build content systems that supercharge engagement from our 6m+ subscribed homeowner database, and accelerate the adoption of our AI-powered search experience through useful and intuitive content journeys onsite and across marketing channels alike. For customers (estate agents and housebuilders), it’s a similar opportunity: to strengthen partnerships by continuously demonstrating how Zoopla supports their business growth at every key touchpoint.
In practice, you’ll build the workflows, prompt libraries and quality controls that enable a small in-house team to deliver at scale without diluting our brand voice. You’ll also be instrumental in building Zoopla’s presence and authority in AI search and LLM responses, driving Zoopla citation in property conversations everywhere.
This is a maternity-cover role with elevated scope: the right hire for someone who wants real ownership and visible impact in a one-year window by building something that outlasts the contract. You’ll partner closely with the entire Marketing function as we transition into a system-first, hyper-personalised model.
On a Daily Basis
- Content Strategy & Operating Model: Define and own Zoopla’s content strategy across consumer and customer audiences in alignment with business OKRs. Design an operating model with support from the wider Marketing function, with clear briefing standards, channel logic and feedback loops that connect content activity to commercial performance.
- AI Content Architecture & Engine Ops: Evolve and run an AI-enabled content production system including brief, drafting, review, brand voice QA, channel adaptation and performance measurement for content delivered across site, CRM, organic social, etc. Embed tooling (Contentful workflows, Amplitude-led content decisions, wider AI stack) into the team’s daily practice and partner with the Head of Digital to lift the floor of AI fluency across Marketing.
- Video & Multi-Format Content: Architect how Zoopla scales video using AI-assisted workflows (script-to-screen, motion graphics, voice, dynamic cutdowns). Define the toolchain, brief format and QA process so we produce a consistent cadence of publishable video without agency resource.
- Governance, Quality & AEO: Own the AI content governance model across accuracy, brand voice compliance and legal/regulatory guardrails. Work with the SEO team and Head of Digital to drive Zoopla’s AEO strategy, ensuring all content supports citation by LLMs when consumers ask property questions.
- Content Performance & Audience Journeys: Work with Product Design and Product Managers to own how we measure and report on content’s contribution to the business. Build the view of how content captures and converts key audiences through the onsite funnel.
- Brand Voice Guardianship & Messaging Framework: Be the editorial conscience of Marketing, owning what “sounds like Zoopla” in an AI-augmented world. Hold the line on tone, clarity and brand personality across every asset the function ships.
Who You Are
A proven track record (6+ years) in content strategy, content marketing, editorial leadership or content operations, with at least twelve months actively building AI-powered content systems, ideally for a consumer brand operating at scale. Audience-led and commercially literate. You build content strategies around brand delivery, audience journeys and business KPIs.
A brand voice guardian and systems engineer. You bring the editorial instinct to know when AI output sounds like the brand vs. a model in brand costume but you’re also a genuine systems thinker. You design the system that produces content: workflows, prompts, governance, measurement, handoffs.
AI-fluent at depth, not the surface. You write structured prompts, fine-tune for brand voice, evaluate critically, chain agents for multi-step workflows, and choose tools based on use cases. Hands-on experience with Contentful (or equivalent), Amplitude (or equivalent), the AI stack (e.g. Claude, ChatGPT, Midjourney, etc.) in real production.
A natural teacher, you enable others rather than gatekeep. You recognise that you add value both by the systems and scale you operationally embed and by how well you’ve brought the team on the journey.
Where you’ll be
At Zoopla, we embrace hybrid working but emphasise the importance of also spending time together. You’ll have the opportunity to work remotely for two days per week with Mondays and Thursdays as all-Zoopla days in the office together plus a third day in-office day of your choosing. Our home in Tower Bridge is a buzzing hub for collaborative and individual working, with areas to socialise and exercise.
Our hybrid setup means you’ll join us in the Tower Bridge office 3 days each week.
25 days annual leave + additional leave benefits including extra days for length of service, plus other leave perks. Cycle to work and electric car schemes. Free Calm App membership. Enhanced Parental leave. Fertility Treatment Financial Support. Group Income Protection and private medical insurance. Gym on-site in London. 7.5% pension contribution by the company. Discretionary annual bonus up to 10% of base salary.
Content Operations Lead - 12-Months FTC (Mat Cover) in London employer: Zoopla
At Zoopla, we pride ourselves on being an innovative and dynamic employer that values collaboration and personal growth. Our Tower Bridge office offers a vibrant work environment with excellent benefits, including 25 days of annual leave, enhanced parental leave, and a supportive hybrid working model that fosters both teamwork and individual productivity. Join us to make a meaningful impact in the property sector while enjoying a culture that prioritises employee well-being and development.
StudySmarter Expert Advice🤫
We think this is how you could land Content Operations Lead - 12-Months FTC (Mat Cover) in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
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We think you need these skills to ace Content Operations Lead - 12-Months FTC (Mat Cover) in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Zoopla from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Zoopla specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Zoopla
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Zoopla, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Zoopla you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Zoopla that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Zoopla, so think on your feet and don't hesitate to showcase your creativity!
