At a Glance
- Tasks: Implement and optimise tracking solutions for data-driven decision-making.
- Company: Join Zoopla, a leading UK property website with a collaborative culture.
- Benefits: Enjoy hybrid working, 25 days leave, and health perks like private medical insurance.
- Other info: Work in a vibrant office near the Thames with great career growth opportunities.
- Why this job: Be a key player in shaping AI-driven experiences that impact millions.
- Qualifications: Strong JavaScript skills and experience with analytics tools required.
The predicted salary is between 50000 - 60000 € per year.
Who We Are
Zoopla is a leading UK property website and trusted consumer brand, empowering movers to make better property decisions with over nine million monthly users generating over one billion annual property searches. Zoopla is more than a property portal. Over 5 million homeowners are subscribers, tracking their property values and providing a pipeline of movers for Zoopla’s customers (estate agents and housebuilders). The business is investing in leveraging its scale and reach to build new, AI-driven experiences that engage movers and unlock value and a strong return on investment for customers.
Our guiding behaviours define how we work together and what we expect from one another. These behaviours are to keep it simple, take ownership, make it better and win together. We strive for progress not perfection and have no doubt that we can achieve our ambitions if we focus on the right things, give it our all and do it together.
What You’ll Do
Our Data & Analytics Team powers data-driven decision-making across Zoopla. As a core member of this technical squad, you will implement, maintain, and optimise the tracking solutions that allow our Product, Engineering, and Marketing teams to self-serve. You are a hands-on problem solver and the trusted voice of authority for how data should be captured and routed across the business.
Key Responsibilities
- Tracking authority for product squads: Act as the subject matter expert for PMs and Developers. Instead of writing every spec for them, you will guide squads on how to design effective tracking, review & approve their specs, and enforce the Zoopla Standard before taking on the implementation.
- Implement & maintain tracking: Own the technical configuration in GTM and Amplitude. You will build out complex tracking setups, ensure events fire efficiently, and proactively monitor data quality across all platforms to keep our analytics reliable.
- Marketing & AdTech integration: Act as the technical gatekeeper for marketing pixels and tags (e.g., Google Ads, Meta, Iterable). You will partner with Growth and Marketing teams to deploy tracking securely, ensuring implementations are optimised for site performance and routed cleanly via GTM or server-side solutions where possible.
- Configure data pipelines: Manage our CDP (Rudderstack). You will be responsible for configuring new destinations, mapping data correctly, and ensuring robust data flow from our apps and website to downstream tools.
- Experimentation SME & troubleshooting: Serve as the technical escalation point for Amplitude Experiment. While squads will run and QA their own A/B tests, you will maintain the core framework (feature flags, assignment logic) and step in to troubleshoot complex setups or debug tricky exposure tracking issues.
- Cross-platform engineering partner: Work directly with App and Web engineers to deploy and debug third-party SDKs. You will act as the technical guide to resolve issues related to identity resolution, latency, or versioning across ecosystems.
- Privacy by design: Take charge of our Consent Management Platform (Usercentrics). You will ensure all new implementations - whether for product analytics or marketing pixels - are inherently GDPR-compliant, mapping tags accurately to consent categories and acting as the gatekeeper for privacy-safe tracking.
Requirements
- Technical proficiency: Strong skills in JavaScript. You have a solid, practical understanding of the DOM, browser APIs, data layer logic, and client-side data flows.
- Delivery track record: Proven experience hands-on implementing and managing product analytics tools (e.g. Amplitude, Mixpanel, or PostHog) and tag managers (GTM). You understand the event-driven mindset inside and out.
- CDP experience: Practical experience working with CDPs to route data effectively.
- Consultative execution: You own things end to end. You can look at a business or marketing objective, advise the team on the best tracking approach, and independently see the technical implementation through to deployment.
- Clear communicator: You are comfortable pushing back when standards aren't met and can translate complex technical tracking concepts into plain English to guide non-technical colleagues across Product, Marketing and Engineering.
- Engineering workflows: Comfortable with version control (Git/GitHub/GitLab) and participating in a collaborative codebase.
- Data verification: Ability to write SQL queries to verify data in a warehouse.
- Mobile experience: Hands-on understanding of how tracking and SDKs are implemented across Native React Apps.
- AI-ready: Comfortable using AI tools to speed up day-to-day coding and QA tasks.
Our Stack
- Orchestration: GTM, Rudderstack
- Analytics: Amplitude (Analytics + Experiment), GA4.
- Marketing & Ops: Google Ads, Meta, Iterable, Usercentrics, Usabilla, Permutive.
Where You’ll Be
At Zoopla we embrace hybrid working but emphasise the importance of also spending time together. You’ll have the opportunity to work remotely (at home) for two days per week with Mondays and Thursdays as all-Zoopla days in the office together plus a third in-office day of your choosing. Our home in Tower Bridge is a wonderful hub for collaborative and individual working, with space to socialise and exercise. On our doorstep you’ll find buzzing Borough, Bankside and Bermondsey, not to mention soaring river views.
Benefits
- Our hybrid setup means you’ll join us in the Tower Bridge office 3 days each week
- 25 days annual leave + additional leave benefits including extra days for length of service, plus other leave perks
- Cycle to work and electric car schemes
- Free Calm App membership
- Enhanced Parental leave
- Fertility Treatment Financial Support
- Group Income Protection and private medical insurance
- Gym on-site in London
- 7.5% pension contribution by the company
- Discretionary annual bonus up to 10% of base salary
Analytics Implementation Engineer in London employer: Zoopla
At Zoopla, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Our hybrid working model allows for flexibility while ensuring team cohesion during our all-Zoopla days in our vibrant Tower Bridge office, where employees can enjoy stunning river views and access to on-site amenities. With a strong focus on employee growth, generous benefits including enhanced parental leave, and a commitment to work-life balance, Zoopla is dedicated to empowering its team members to thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Analytics Implementation Engineer in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend meetups, and connect with Zoopla employees on LinkedIn. A friendly chat can sometimes lead to job opportunities that aren't even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio or GitHub repository showcasing your projects related to analytics and tracking. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common technical questions and scenarios related to analytics implementation. We recommend doing mock interviews with friends or using online platforms to boost your confidence.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the Zoopla team.
We think you need these skills to ace Analytics Implementation Engineer in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Analytics Implementation Engineer. Highlight your experience with JavaScript, GTM, and any analytics tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about data and analytics. Share specific examples of how you've tackled challenges in previous roles, especially those that relate to tracking and data quality.
Show Off Your Problem-Solving Skills:In your application, don’t just list your skills—show us how you’ve used them to solve real problems. Whether it’s implementing tracking solutions or troubleshooting issues, we love to see how you think on your feet!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you get all the updates directly from us. Plus, it shows you're keen to join the Zoopla team!
How to prepare for a job interview at Zoopla
✨Know Your Tech Inside Out
Make sure you brush up on your JavaScript skills and understand the DOM, browser APIs, and data layer logic. Be ready to discuss how you've implemented tracking solutions in the past, especially with tools like GTM and Amplitude.
✨Showcase Your Problem-Solving Skills
Prepare examples of how you've tackled complex tracking issues or optimised data flows. Zoopla values hands-on problem solvers, so be ready to share specific scenarios where you took ownership and made things better.
✨Communicate Clearly and Confidently
Practice explaining technical concepts in simple terms. You'll need to guide non-technical colleagues, so being able to translate complex ideas into plain English will set you apart. Think about how you can demonstrate this during the interview.
✨Understand the Business Context
Familiarise yourself with Zoopla's mission and how the Data & Analytics Team contributes to it. Be prepared to discuss how your role as an Analytics Implementation Engineer can help empower movers and enhance user experiences through data-driven decisions.
