At a Glance
- Tasks: Lead content strategy and build AI-powered systems to enhance brand engagement.
- Company: Join Zoopla, a top UK property brand loved by millions.
- Benefits: Enjoy hybrid working, competitive salary, and generous leave perks.
- Other info: Collaborative office environment with great food spots nearby.
- Why this job: Make a real impact in redefining the digital property landscape.
- Qualifications: 6+ years in content strategy with AI experience required.
The predicted salary is between 60000 - 80000 £ per year.
Who We Are
Zoopla is one of the UK’s most instantly recognisable property brands. Our mission is to help the nation make better home decisions - by connecting everyone to their home and giving them personalised insights to help with moving, managing or financing. Over 50 million people visit Zoopla every month to access exclusive data and information on every UK property, search over 500,000 homes for sale and rent, find the best agents and secure the latest mortgage deals. We’re a growing, dynamic team that embraces innovation and isn’t afraid to push the boundaries.
What You’ll Do
As Lead Content Architect, you’ll drive brand perception and business impact across both our consumer and customer audiences with content personalisation at scale. For consumers (buyers, sellers, renters, homeowners), you’ll build content systems that supercharge engagement from our 6m+ subscribed homeowner database and accelerate the adoption of our AI-powered search experience through useful and intuitive content journeys onsite and across marketing channels alike. For customers (estate agents and housebuilders), it’s a similar opportunity: to strengthen partnerships by continuously demonstrating how Zoopla supports their business growth at every key touchpoint.
In practice, you’ll build the workflows, prompt libraries and quality controls that enable a small in-house team to deliver at scale without diluting our brand voice. You’ll also be instrumental in building Zoopla’s presence and authority in AI search and LLM responses, driving Zoopla citation in property conversations everywhere. This is a maternity-cover role with elevated scope: the right hire for someone who wants real ownership and visible impact in a one-year window by building something that outlasts the contract. You’ll partner closely with the entire Marketing function as we transition into a system-first, hyper-personalised model.
On a Daily Basis
- Content Strategy & Operating Model: Define and own Zoopla’s content strategy across consumer and customer audiences in alignment with business OKRs. Design an operating model with support from the wider Marketing function, with clear briefing standards, channel logic and feedback loops that connect content activity to commercial performance.
- AI Content Architecture & Engine Ops: Evolve and run an AI-enabled content production system including brief, drafting, review, brand voice QA, channel adaptation and performance measurement for content delivered across site, CRM, organic social, etc.
- Video & Multi-Format Content: Architect how Zoopla scales video using AI-assisted workflows. Define the toolchain, brief format and QA process so we produce a consistent cadence of publishable video without agency resource.
- Governance, Quality & AEO: Own the AI content governance model across accuracy, brand voice compliance and legal/regulatory guardrails. Work with the SEO team and Head of Digital to drive Zoopla’s AEO strategy.
- Content Performance & Audience Journeys: Work with Product Design and Product Managers to measure and report on content’s contribution to the business.
- Brand Voice Guardianship & Messaging Framework: Be the editorial conscience of Marketing, owning what “sounds like Zoopla” in an AI-augmented world.
Who You Are
A proven track record (6+ years) in content strategy, content marketing, editorial leadership or content operations, with at least twelve months actively building AI-powered content systems, ideally for a consumer brand operating at scale. Audience-led and commercially literate. You build content strategies around brand delivery, audience journeys and business KPIs. You can read audience sentiment, onsite funnel data, and hold your own with senior stakeholders and designers and writers alike. A brand voice guardian and systems engineer. You bring the editorial instinct to know when AI output sounds like the brand vs. a model in brand costume but you’re also a genuine systems thinker.
AI-fluent at depth, not the surface. You write structured prompts, fine-tune for brand voice, evaluate critically, chain agents for multi-step workflows, and choose tools based on use cases. Hands-on experience with Contentful (or equivalent), Amplitude (or equivalent), the AI stack (e.g. Claude, ChatGPT, Midjourney, etc.) in real production not just experiments. A natural teacher, you enable others rather than gatekeep.
Where you’ll be
At Zoopla, we embrace hybrid working but emphasise the importance of also spending time together. You’ll have the opportunity to work remotely (at home) for two days per week with Mondays and Thursdays as all-Zoopla days in the office together plus a third day in-office day of your choosing. Our home in Tower Bridge is a buzzing hub for collaborative and individual working, with areas to socialise and exercise.
Our hybrid setup means you’ll join us in the Tower Bridge office 3 days each week. Benefits include:
- 25 days annual leave + additional leave benefits
- Cycle to work and electric car schemes
- Free Calm App membership
- Enhanced Parental leave
- Fertility Treatment Financial Support Group
- Income Protection and private medical insurance
- Gym on-site in London
- 7.5% pension contribution by the company
- Discretionary annual bonus up to 10% of base salary
