At a Glance
- Tasks: Lead Zoopla's UK events programme, creating engaging in-person and virtual experiences.
- Company: Join Zoopla, a top UK property brand loved by over 91% of the nation.
- Benefits: Enjoy flexible working, 25 days leave, gym access, and a generous pension contribution.
- Other info: Hybrid role based in London; freelance or permanent options available.
- Why this job: Be part of a dynamic team redefining the digital property landscape with impactful events.
- Qualifications: 3+ years in B2B event management, strong communication skills, and budget management experience required.
The predicted salary is between 36000 - 60000 € per year.
This job is brought to you by Jobs/Redefined, the UK\'s leading over-50s age inclusive jobs board.
London based role - hybrid
Freelance or perm will be considered, please select your preference in the application form.
Zoopla is one of the UK\'s most instantly recognisable property brands. In fact, we\'re known and loved by over 91% of the nation (and we\'re working hard on the other 9%). Our mission is to help the nation make better home decisions - by connecting everyone to their home and giving them personalised insights to help with moving, managing or financing. Over 50 million people visit Zoopla every month to access exclusive data and information on every UK property, search over 500,000 homes for sale and rent, find the best agents and secure the latest mortgage deals.
We\'re a growing, dynamic team that embraces innovation and isn\'t afraid to push the boundaries. We\'re only just starting our journey to redefine the digital property landscape, with much more to explore and achieve. Join us, and transform the way the nation makes home decisions.
We\'re looking for an Event Marketing Manager to join our growing B2B Marketing team , reporting to the Customer Marketing Lead. You\'ll lead our UK events programme, delivering standout in-person and virtual experiences for our agent and house builder audiences. From regional roadshows to senior executive dinners, you\'ll bring our brand to life on the ground - ensuring every touchpoint drives value, builds connection, and supports our commercial goals.
What you\'ll be doing
Lead our UK event programme
Take ownership of the end-to-end delivery of Zoopla\'s B2B event calendar, including:
- Regional roadshows (80-500 attendees) that drive engagement and loyalty
- Executive dinners that spark senior conversations and strategic partnerships
- Industry trade shows where Zoopla shows up with impact
- Franchise partner conferences tailored to key strategic audiences
- On-demand webinars that maximise reach and capture key market moments
You\'ll manage all aspects from concept to execution, including:
- Venue sourcing, negotiation, and supplier management (agency partners, AV, catering, production, accommodation, transport)
- Budget creation, monitoring, and reconciliation
- Registration and attendee management
- Health & safety compliance, risk assessments, and insurance
- Overseeing event setup, breakdown, and on-the-day delivery
Plan and deliver campaigns that drive ROI
Collaborate with Executive Leadership Team, Sales, Customer Success, Product Marketing and external partners to create events that fuel pipeline, support retention and build community by:
- Owning budgets and reporting on ROI
- Designing and executing multiple event marketing campaigns
- Implementing strong post-event nurture and follow-up flows with Sales
- Defining clear KPIs (attendance, engagement, sentiment, meetings, opportunities) and producing post-event insight reports with recommendations for continuous improvement
Champion Zoopla on the ground
Ensure every event aligns with Zoopla\'s brand and commercial strategy, with messaging that makes our data, insights, and technology resonate with agents and partners. You\'ll brief speakers, manage narratives, and apply brand guidelines across all touchpoints.
What we\'re looking for
- Proven experience (3+ years) managing B2B events with a strong track record of operational delivery
- Demonstrable experience managing event budgets, timelines, and multiple projects simultaneously
- Strong vendor management and negotiation skills
- Excellent written and verbal communication, with the ability to integrate corporate messaging naturally into event content
- Experience with multiple formats (conferences, dinners, webinars, trade shows)
- Proficiency with Google Suite, Microsoft, CRM systems (e.g., Salesforce), and survey tools. Iterable and Contentful proficiency a plus
- A proactive, detail-oriented team player who thrives in a collaborative, cross-functional environment
- Passion for the property industry and understanding of estate agent and house builder audiences is a plus
Benefits
- Everyday Flex - greater flexibility over where and when you work
- 25 days annual leave + extra days for years of service
- Day off for volunteering & Digital detox day
- Festive Closure - business closed for period between Christmas and New Year
- Cycle to work and electric car schemes
- Free Calm App membership
- Enhanced Parental leave
- Fertility Treatment Financial Support
- Group Income Protection and private medical insurance
- Gym on-site in London - or membership in regional offices
- 7.5% pension contribution by the company
- Discretionary annual bonus up to 10% of base salary
Event Marketing Manager in London employer: Zoopla
Zoopla is an exceptional employer, offering a dynamic work environment in London that fosters innovation and collaboration. With benefits like flexible working arrangements, generous annual leave, and a commitment to employee growth through various support initiatives, Zoopla empowers its team to thrive both personally and professionally. Join us to be part of a mission-driven company that is redefining the property landscape while enjoying a vibrant culture and unique perks.
StudySmarter Expert Advice🤫
We think this is how you could land Event Marketing Manager in London
✨Tip Number 1
Familiarise yourself with Zoopla's brand and mission. Understanding their focus on helping people make better home decisions will allow you to align your event marketing strategies with their goals, making you a more attractive candidate.
✨Tip Number 2
Network within the property industry. Attend relevant events or join online forums where estate agents and house builders gather. This will not only enhance your understanding of the audience but also help you build connections that could be beneficial during the application process.
✨Tip Number 3
Showcase your experience with diverse event formats. Be prepared to discuss specific examples of how you've successfully managed various types of events, such as roadshows and webinars, as this will demonstrate your versatility and capability to handle Zoopla's diverse event programme.
✨Tip Number 4
Prepare to discuss your approach to measuring event success. Familiarise yourself with key performance indicators (KPIs) relevant to event marketing, as being able to articulate how you would track ROI and engagement will set you apart from other candidates.
We think you need these skills to ace Event Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in managing B2B events. Focus on your operational delivery skills and any specific achievements that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter:In your cover letter, express your passion for the property industry and how your background makes you a perfect fit for Zoopla. Mention specific examples of past events you've managed and the impact they had on business goals.
Showcase Your Skills:Emphasise your vendor management and negotiation skills, as well as your proficiency with tools like Google Suite and CRM systems. Be sure to mention any experience with event marketing campaigns and post-event analysis.
Highlight Your Teamwork:Since this role requires collaboration with various teams, include examples of how you've successfully worked in cross-functional environments. This will demonstrate your ability to thrive in a dynamic team setting.
How to prepare for a job interview at Zoopla
✨Know Your Events Inside Out
Familiarise yourself with Zoopla's past events and their impact. Be ready to discuss how you would enhance these experiences, focusing on engagement and ROI.
✨Showcase Your Budget Management Skills
Prepare examples of how you've successfully managed event budgets in the past. Highlight your ability to negotiate with vendors and ensure cost-effectiveness while maintaining quality.
✨Demonstrate Your Communication Prowess
Since excellent communication is key for this role, practice articulating your thoughts clearly. Be prepared to explain how you would integrate corporate messaging into event content.
✨Emphasise Your Passion for the Property Industry
Express your enthusiasm for the property sector and understanding of the target audiences. Share insights or trends you've noticed that could influence Zoopla's event strategy.
