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- Tasks: Lead strategic marketing initiatives and drive customer engagement for a top property brand.
- Company: Zoopla, a leading name in the UK property market with a mission to empower home decisions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Join a dynamic team and reshape how millions make home decisions every day.
- Qualifications: Proven experience in product marketing and strong leadership skills.
- Other info: Be part of an innovative journey in redefining the digital property landscape.
The predicted salary is between 36000 - 60000 £ per year.
Zoopla is one of the UK’s most instantly recognisable property brands. Over 91% of the nation knows and loves us (and we’re working hard to reach the remaining 9%). Our mission is to help the nation make better home decisions by connecting everyone to their home and providing personalised insights for moving, managing, or financing. Over 50 million people visit Zoopla each month to access exclusive data and information on every UK property, search more than 500,000 homes for sale and rent, find top agents, and secure the latest mortgage deals. We’re a growing, dynamic team that embraces innovation and isn’t afraid to push boundaries. We just started our journey to redefine the digital property landscape, with much more to explore and achieve. Join us and transform the way the nation makes home decisions.
We are seeking a highly strategic and experienced leader to head up Product Marketing and Go-to-Market (GTM) for our customer audience (estate agency and house builders). This pivotal role requires a leader equally adept at strategic planning and hands‑on execution. You will be the primary link between our product vision and market reality, ensuring initiatives deliver maximum impact for our customers. As lead, you own the accountability for driving customer value, setting the marketing agenda, and empowering a high‑performing team of Product Marketing Managers to deliver on acquisition of new customers, trading up to high‑value membership packages, and discretionary product sales.
Key Responsibilities
- GTM Strategy
Customer Marketing Lead - (12 month FTC) employer: Zoopla
Contact Detail:
Zoopla Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Lead - (12 month FTC)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that Customer Marketing Lead role.
✨Tip Number 2
Prepare for interviews by researching Zoopla inside out. Understand their mission, values, and recent projects. This will help you tailor your answers and show them you're genuinely interested in transforming the digital property landscape.
✨Tip Number 3
Showcase your strategic planning skills! Be ready to discuss how you've successfully driven customer value in previous roles. Use specific examples to demonstrate your hands-on execution abilities and how they align with Zoopla's goals.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining our dynamic team at Zoopla.
We think you need these skills to ace Customer Marketing Lead - (12 month FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Customer Marketing Lead role. Highlight your strategic planning and hands-on execution experience, as well as any relevant achievements in product marketing. We want to see how you can connect our product vision with market reality!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about Zoopla and how your skills align with our mission. Be sure to mention your experience in driving customer value and leading high-performing teams.
Showcase Your Results: When detailing your past experiences, focus on the results you've achieved. Use metrics and specific examples to demonstrate how you've successfully driven customer acquisition or enhanced product sales. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people. Don’t miss out on this opportunity!
How to prepare for a job interview at Zoopla
✨Know Your Stuff
Before the interview, dive deep into Zoopla's mission and values. Understand their customer base and how they connect with estate agencies and house builders. This will help you articulate how your experience aligns with their goals.
✨Showcase Your Strategic Mindset
Prepare examples of past marketing strategies you've developed and executed. Be ready to discuss how these strategies drove customer engagement and value, as this role is all about linking product vision to market reality.
✨Be Hands-On
Since the role requires both strategic planning and execution, come prepared with ideas on how you would approach the GTM strategy for Zoopla. Think about innovative ways to engage customers and drive membership packages.
✨Ask Insightful Questions
At the end of the interview, ask questions that show your interest in the company's future. Inquire about their plans for innovation in the digital property landscape and how the Customer Marketing Lead can contribute to that vision.
