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Zoopla

CRM Manager - B2B

London Full-Time 36000 - 60000 £ / year (est.) No home office possible

At a Glance

Tasks: Lead and optimise CRM campaigns for estate agents and developers.
Company: Join Zoopla, a top UK property brand loved by millions.
Benefits: Enjoy flexible working, 25 days leave, and wellness perks.
Why this job: Be part of a dynamic team redefining the digital property landscape.
Qualifications: 3+ years in CRM or Lifecycle Marketing; technical skills required.
Other info: Opportunity to drive engagement and shape future campaigns.

The predicted salary is between 36000 - 60000 £ per year.

2 days ago Be among the first 25 applicants

Zoopla is one of the UK\’s most instantly recognisable property brands. In fact, we\’re known and loved by over 91% of the nation (and we\’re working hard on the other 9%). Our mission is to help the nation make better home decisions – by connecting everyone to their home and giving them personalised insights to help with moving, managing or financing. Over 50 million people visit Zoopla every month to access exclusive data and information on every UK property, search over 500,000 homes for sale and rent, find the best agents and secure the latest mortgage deals.

We\’re a growing, dynamic team that embraces innovation and isn\’t afraid to push the boundaries. We\’re only just starting our journey to redefine the digital property landscape, with much more to explore and achieve. Join us, and transform the way the nation makes home decisions.

We\’re seeking a B2B CRM Manager with technical CRM experience to lead our CRM strategy across the estate agent lifecycle. Reporting into the CRM Lead at Zoopla, you will be pivotal in building, executing, and optimising CRM campaigns that drive engagement, conversion, retention, and upsell opportunities across our Estate Agents and New Home Developer database.

Key Responsibilities:

CRM Strategy & Execution Develop and own the B2B CRM strategy, focusing on audience creation and advanced segmentation, lifecycle marketing, personalisation, and re-engagement journeys.
Technical skills Iterable or similar ESP (Advantageous): Strong knowledge of data feeds, journey building, custom events, API integrations, and dynamic content blocks. Must be confident in setting up rules-based dynamic fields within emails and landing pages. Building personalised journeys using custom variables and user attributes. Linking behavioral data (clicks, page views, feature usage) to dynamic messaging.
Campaign Management Creating net new multi-touch campaigns across email, SMS, and Whatsapp, aligned to business goals such as onboarding, upsell, retention, and acquiring new business.
Testing & Optimisation Develop structured testing plans (A/B, multivariate) to continually optimise messaging, frequency, timing, and creative.
Reporting & Analysis Analyse campaign performance (Google Analytics, Tableau), deliver actionable insights, and report regularly to key stakeholders. Use data to drive decisions and shape future campaigns.
Commercial Alignment Partner closely with sales, marketing and product teams to ensure campaigns align to the wider business strategy.

Required Skills & Experience:

At least 3 years experience in a senior CRM or Lifecycle Marketing role
Experience with Iterable and Salesforce a strong plus
Solid understanding of segmentation, targeting, retargeting, and lifecycle marketing
Technical mindset with essential ability to work with data, automation tools, code and scripting (HTML experience desired)
Demonstrable experience with A/B testing and campaign optimisation
Highly analytical and data-driven, with strong reporting skills
Experience working closely with Sales and Product teams
Commercially minded – able to identify and drive upsell opportunities
Excellent communication and project management skills

Benefits

Everyday Flex – greater flexibility over where and when you work
25 days annual leave + extra days for years of service
Day off for volunteering & Digital detox day
Festive Closure – business closed for period between Christmas and New Year
Cycle to work and electric car schemes
Free Calm App membership
Enhanced Parental leave
Fertility Treatment Financial Support
Group Income Protection and private medical insurance
Gym on-site in London – or membership in regional offices
7.5% pension contribution by the company
Discretionary annual bonus up to 10% of base salary

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing
Industries

IT Services and IT Consulting

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