At a Glance
- Tasks: Drive product marketing strategies and create compelling content that resonates with diverse audiences.
- Company: Join a dynamic team at Shippeo, a leader in supply chain visibility.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and career development.
- Why this job: Make a real impact by shaping how our products are perceived in the market.
- Qualifications: Experience in product marketing and strong communication skills are essential.
The predicted salary is between 54000 - 66000 £ per year.
About the role
As a Senior Product Marketing Manager, you will contribute directly to Shippeo's commercial growth by owning audience-centric go-to-market strategy, content, and operations, translating a rapidly expanding product portfolio into compelling, insight-led narratives that resonate across markets, industries, and buyer segments. Working closely with the Head of Product Marketing and Lead PMMs, you will be a trusted cross-functional partner to Campaigns, Sales, and the wider Marketing team, shaping how Shippeo is positioned and perceived at every stage of the commercial funnel.
Location & Work Model
- Location: Paris, France or London, UK
- Work Model: Hybrid (at least 2 days per week in-office)
Application Requirement
As we operate internationally, we kindly request all candidates to submit their CV in English. Applications submitted in other languages cannot be considered.
Contract Type
- Full-time, Permanent – Individual Contributor
Function
- Product Marketing
Reports to
- Head of Product Marketing
Key Responsibilities
- Own Audience Go-to-Market: Develop and execute targeted value propositions and content for priority audiences, industries, and use cases, from strategic framing through to final delivery.
- Create High-Impact Commercial Content: Produce compelling, insight-driven assets (messaging frameworks, sales enablement materials, battle cards, landing pages) that directly support Sales, Campaigns, and ABM programmes.
- Lead Product Launches & Release Communications: Manage end-to-end launch processes, coordinating internal readiness, external messaging, content delivery, and post-launch measurement.
- Partner on Campaign Programmes: Collaborate with the Campaigns team to ensure consistent, scalable messaging across channels and markets, aligned to key audience segments.
- Strengthen Event Narratives: Develop the content and story behind Shippeo's strategic events, ensuring positioning is sharp, differentiated, and audience-relevant.
- Build Scalable PMM Processes: Create repeatable frameworks for planning, producing, managing, and measuring go-to-market content across the team.
- Lead Insights & Research Programmes: Design and run structured research initiatives, building hypotheses, conducting interviews, analysing data, and synthesising findings into actionable go-to-market recommendations.
(Senior) Product Marketing Manager - London employer: Zoomcar
Zoomcar is an exceptional employer that fosters a dynamic and collaborative work culture, empowering employees to drive impactful partnerships in the rapidly evolving security technology landscape. With a strong focus on professional growth, we offer extensive training and development opportunities, ensuring our team members thrive in their careers while contributing to significant company growth across the EMEA region. Join us to be part of a forward-thinking organisation that values innovation and teamwork, all within a vibrant and supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land (Senior) Product Marketing Manager - London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Zoomcar and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Zoomcar are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Zoomcar on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace (Senior) Product Marketing Manager - London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Zoomcar. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Zoomcar:Show us that you’ve done your homework! In your application, briefly mention what you admire about Zoomcar’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Zoomcar
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Zoomcar will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Zoomcar, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
